How Progressive Property Increased Sign-Ups by 18% with Nelio A/B Testing.
The Company
Progressive Property is a leading property investment education provider in the UK, dedicated to helping individuals create long-term wealth through real estate. They offer a range of courses, mentorship programs, and live events designed for investors at every level, from complete beginners to experienced professionals looking to scale their portfolios.
Their website is a key tool in their business, acting as the central hub where property investors can access training, register for events, and join their mentorship programs. Their main focus is on attracting and converting leads, driving sign-ups for their courses and events, and providing high-value content to keep visitors engaged.
The Challenge
Although Progressive Property had steady traffic, they weren’t seeing the level of conversions they wanted for their key programs. They needed a more data-driven approach to refine their landing pages, CTAs, and content structure to ensure visitors were engaging and signing up at a higher rate.
Progressive Property aimed to increase lead generation by 20%, boost the conversion rate of their course sign-up pages, and reduce bounce rates on key landing pages.
The Solution
Progressive Property was looking for an A/B testing platform that was easy to use and fully integrated with WordPress. Nelio A/B Testing stood out because of its simple setup, clear reporting, and additional tools like heatmaps, which provided insights into user behavior beyond just conversion tracking (and great support!).
A/B Testing Setup
Progressive Property first focus was on improving the sign-up rates for their events. They experimented with variations in headlines, different CTA placements, and tweaks to their lead capture forms to find the combination that encouraged more registrations.
One of the most revealing test for their MSOPI event landing page was:
- Variant 1: Included a detailed event description.
- Variant 2: They made minor adjustments and expanded the event description by incorporating sections that emphasize the speaker’s credibility and authority.
Their assumption was that creating a focus on credibility and authority would drive more sign-ups.
The results far surpassed expectations!
However, at Progressive Property they are clear that the CRO process is one of continuous improvement. Therefore, they tested the previous winner variation, against a simplified layout with a stronger emphasis on urgency and a countdown timer.
Now, the assumption is that the urgency-driven layout would drive more sign-ups.
✨ Key Features Used
- Landing Page Testing – Experimented with headlines, CTA placements, and form designs.
- URL Page Testing – To compare different existing course pages.
- Heatmaps – The insights helped them adjust content placement.
- Customized JavaScript events conversion goals – which allowed them to be precise defining their goals.
🔧 Implementation Process
- Progressive Property use OptimizePress, so the setup wasn’t as straightforward, but with support from the team at Nelio, the process was quick and easy, with any bumps along the way swiftly resolved by our team.
- The fact that one can create variants of the same page, or test two pages together is a massive plus for them, they have lots of events, venues, dates and everything in between so this allows them to be even more precise when testing.
If you want to increase conversions and understand your audience better, Nelio A/B Testing is an invaluable tool. It’s easy to use, provides clear insights, and allows for ongoing improvements based on real data, with other tools alongside, its a great way to bolster your bank of data you can build.
Adam Gilbert
Head of User Experience at Progressive Property
Results & Key Metrics
After implementing the changes based on their test results, Progressive Property achieved a 9% boost in-person event sign-ups and an 18% increase in webinar registrations. Insights from heatmaps also helped them refine content placement, leading to a more engaging user experience.
While their traffic fluctuates significantly, these figures represent an overall average.
In one case, optimizing for credibility and authority, as shown above, led to a increase in the conversion rate of more 70% for sign-ups. Those were amazing results!
Some of their events are only marketed a week from the date of the event, so they have to play with what time they have, but most of the time, as long as they provided a high volume of traffic, the results obtained were fairly consistent.
Unexpected Insights
One surprising insight was that changing our CTA text from ‘Enroll Now’ to ‘Start Learning Today’ increased clicks by 14%. They also realized that testimonials placed higher on the page led to higher engagement.
What Progressive Property Has to Say
Impact on Business
A/B Testing has transformed the way we optimize our site. Instead of guessing what works, we now rely on real user data to make smarter design and content decisions. This has led to higher engagement, more sign-ups, and ultimately increased revenue.
Support Service
We use OptimisePress so setup wasn’t as straightforward, but with the support from the guys over at Nelio, it was a quick easy process, with any bumps along the way being flattened out quickly by their team.
Would You Recommend Nelio A/B Testing?
Nelio A/B Testing has completely changed the way we approach website optimization. Rather than relying on assumptions, we now make data-backed decisions that improve engagement and conversions. It has allowed us to refine our messaging and layout for better performance across key pages, and it keeps our bosses happy!
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