The colour of a building facade is an important attribute that significantly influences consumers... more The colour of a building facade is an important attribute that significantly influences consumers’ purchasing intentions towards commodity buildings. This influence is often reflected in transaction prices, allowing researchers to extract consumers’ colour preferences and analyse their psychological states. However, there is a significant lack of relevant research in this area. Therefore, this research is the first attempt to explore urban consumers’ preferences for the colour of building facades using a housing price measurement system. It also conducts comparative analyses of the consumption psychology of different homebuying consumer groups. The innovative approach in this research can serve as a reference for exploring similar issues in other regions worldwide, and the empirical results of this research hold important professional value for fields such as social psychology and urban planning. Specifically, this research takes the city of Fuzhou, China, as an example, and it uses...
This paper described how it was estimated that more than 50% of air travel in Taiwan’s western co... more This paper described how it was estimated that more than 50% of air travel in Taiwan’s western corridor would be replaced by Taiwan High Speed Rail (THSR). If airlines are to compete with THSR, reducing flight frequency and allying airlines might be the most effective approaches. This paper calibrates the payoff functions of various modes with stated preference (SP) and revealed preference (RP) data and solves the new Nash Equilibrium by maximizing payoff functions with respect to airfares and flight frequency after the operation of THSR. The case study presented predicts that airlines flying between Taipei and Kaohsiung may still garner profits during the first year of THSR’s operations, but the market share and the daily flight frequency will reduce by 50%.
With much less trips generated by Kaohsiung MRT, the joint development projects around the statio... more With much less trips generated by Kaohsiung MRT, the joint development projects around the stations are not as attractive as those in Hong Kong and Taipei. However, we find that properties adjacent to Kaohsiung MRT stations enjoy a price premium of 6% compared to the others. On the other hand, the price elasticity for distance to station is about 5% in Taipei and 4% in Hong Kong. The plausible explanation is that transit networks in Hong Kong and Taipei are more widespread than the one in Kaohsiung, therefore, properties in the vicinity of MRT stations do not posses significant advantage of transit accessibility. Most of the projects around Hong Kong stations are for commercial purposes while the majority of the projects in Kaohsiung and Taipei are for mixed uses. Additionally, the green initiatives do not have significant impacts on the three markets. Theme: Climate impacts on behavior in property markets 1 This research was funded by a grant from the National Science Council, Taiw...
There have been many urban renewal projects in Taiwan since the Urban Renewal Act issued in Novem... more There have been many urban renewal projects in Taiwan since the Urban Renewal Act issued in November 1998. Taipei is an early developed city with a large population and higher density living population in Taiwan. This will cause public safety issues as large-scale landslide disasters are caused by earthquake or fire. Hence, Taipei city government needs to promote urban renewal projects and encourage citizen participation. This research study will discuss which combination of an urban renewal project is optimal. Using game theory, this study is looking to offer a solution in a different way for the long-term problem of uneven profit distribution in an urban renewal project. In this case study, with three areas of different land development intensity and four players in this urban renewal project owing different size of the land. Among the seven different participation combinations in this project, we identify the optimal outcome for this urban renewal project using backward induction.
As an oligopoly market, the pricing and service strategies of one air cargo carrier would affect ... more As an oligopoly market, the pricing and service strategies of one air cargo carrier would affect and be affected by the strategies adopted by others. First, we formulated the cargo demand as a Logit function to revealed forwarders’ preferences toward freightage, flight frequency and service reliability. Next, we calibrated the model by using SP and RP survey data. Then by applying one of the non-cooperative game approaches, i.e., Bertrand model, we solved the optimal freightage and flight schedules of air cargo carriers under variable O-D demands.
This study aims to know the leisure activities of Taiwan’s older adults, how these elderly connec... more This study aims to know the leisure activities of Taiwan’s older adults, how these elderly connect their social networking using the current transportation, what are the barriers for them to enlarge or maintain their social networking, and finally is to find out solutions for the older adults to enjoy the social networking with the public transport system. In order to know the needs of the older adults, it is important to get the insights information from the older adults themselves. Thus, this study using qualitative methods including in-depth interview with those active older adults; informal interview (hanging out) to know the complaints about the current transport system; and non-participant observation to observe the real needs of these older adults. Based on the interviewees’ point of view, we will find out the insight and the real needs from the aging. The friendly environment can provide the older adults more opportunities to participate in leisure and community life. Moreov...
Existing studies have yet reached consistent conclusions on accessibility benefits of buses. Most... more Existing studies have yet reached consistent conclusions on accessibility benefits of buses. Most existing studies have been conducted in the context of the West, where bus patronage is generally low. In this study, we used a database of 22,586 secondhand residential properties in 358 residential estates in Xiamen, China to develop four non-spatial hedonic pricing models (one standard and three Box-Cox transformed) and two spatial econometric models to quantify the effects of bus accessibility on property prices and analyze how the introduction of spatial econometric models would influence estimates of such benefits. Our findings are as follows. (1) Access to bus stops is positively correlated with property prices. This outcome is in contrast with findings of mainstream research (or conventional wisdom). For every bus stop within 500 m, the price of a property is 0.5% higher, all else being equal. (2) Bus travel times to essential destinations significantly influence housing prices. (3) Spatial econometric models that account for spatial autocorrelation outperform traditional hedonic pricing models. A few robustness check analyses further guarantee the plausibility of this study. However, the price premiums offered by bus accessibility may be gradually decreased, even eventually discarded, because of declining attractiveness for bus travel and continuous transit service enhancement in the forthcoming years.
Due to the call of global warming effects, city planners aim at actions for reducing carbon emiss... more Due to the call of global warming effects, city planners aim at actions for reducing carbon emission. One of the approaches is to promote the usage of public transportation system toward the transit-oriented-development. For example, rapid transit system in Taipei city and Kaohsiung city are opening. However, until November 2008 the average daily patronage counted only 113,774 passengers at Kaohsiung MRT systems, much less than which was expected. Now the crucial questions: how the public transport competes with private transport? And more importantly, what factors would enhance the use of public transport? To give the answers to those questions, our study first applied regression to analyze the factors attracting people to use public transport around cities in the world. It is shown in our study that the number of MRT stations, city population, cost of living, transit fare, density, gasoline price, and scooter being a major mode of transport are the major factors. Subsequently, our...
Abstract While large high-density metropolitan areas with extensive transit networks experience g... more Abstract While large high-density metropolitan areas with extensive transit networks experience greater use of rail transit than elsewhere, less is known about the neighbourhood effects that affect station use. This study applies the 5D model to analyse neighbourhood effects within 600 m of transit stations in the Taipei metropolitan area. The area is separated into three concentric zones, with separate functions for each zone. While population density, destination attractiveness, and distance to intermodal connections are important in all three zones, design features depend on their location vis-a-vis the centre. Intersection density is important in the downtown core, while bike share facilities affect station use in the intermediate ring. A geographically weighted regression (GWR) reveal that most 5D variables exhibit spatial serial dependence. The key GWR result is that population density has the greatest effect on station use in peripheral residential neighbourhoods.
Nowadays, more and more airlines have adopted various alliance strategies, such as code sharing, ... more Nowadays, more and more airlines have adopted various alliance strategies, such as code sharing, equity sharing, merging and acquisition to survive in the rigorously competitive market. To assess the effectiveness of code sharing and merging practices among airlines, we include major factors affecting the decisions of code sharing and merging into our model and propose the formulation and calibration procedures of payoff functions under various airline coalition scenarios. In the case study, we apply TOPSIS to assess the importance of factors in the decision making of code sharing and merging and to create a priority ranking of target airlines in the cooperative games. In conclusion, we found that financial stability and profitability are the top two factors affecting merging decision while profitability is the only concern in the code sharing games. In addition, we found that Taiwan's domestic airlines would gain more profits through merging rather than code sharing while EVA and CAL could be the best target for merging.
Transportation Research Part A: Policy and Practice, 2017
•Survey of 97 MRT/LRT systems.•Statistical tests of 4 key variables.•Scale economies are present.... more •Survey of 97 MRT/LRT systems.•Statistical tests of 4 key variables.•Scale economies are present.•Affordability matters.•MRT/LRT networks work best in large and dense cities.•MRT/LRT systems with moderate coverage are less successful.
African Journal of Business Management, Oct 31, 2012
The need for efficient and sustainable transport infrastructure has led to significant growth in ... more The need for efficient and sustainable transport infrastructure has led to significant growth in the development of high-speed rail networks. However, the central question for advocates of sustainable transport is how to increase the use of high speed rail. Generation Y (Gen Y) has emerged with youthful values which will rival Baby Boomers' market dominance. The concept of perceived value is closely linked to customers' satisfaction, loyalty, repurchase and profitability. Therefore, the objective of this research is to identify and describe the perceived value drivers of generation Y's perceived value on high speed rail. The data collection in this study was conducted through a series of focus group discussions. Researchers have explored Gen Y members' perceived value and grouped into five dimensions: (1) functional value; (2) social value; (3) emotional value; (4) epistemic value; and (5) conditional value. In this endeavor, the values of this study could offer high speed rail marketers initial insight to encourage Generation Y's use of high speed rail, and further applying in other public transit for the development of sustainable transportation.
As an oligopoly market, the pricing and service strategies of one air cargo carrier would affect ... more As an oligopoly market, the pricing and service strategies of one air cargo carrier would affect and be affected by the strategies adopted by others. First, we formulated the cargo demand as a Logit function to revealed forwarders' preferences toward freightage, flight frequency and service reliability. Next, we calibrated the model by using SP and RP survey data. Then by applying one of the non-cooperative game approaches, i.e., Bertrand model, we solved the optimal freightage and flight schedules of air cargo carriers under variable O-D demands.
The colour of a building facade is an important attribute that significantly influences consumers... more The colour of a building facade is an important attribute that significantly influences consumers’ purchasing intentions towards commodity buildings. This influence is often reflected in transaction prices, allowing researchers to extract consumers’ colour preferences and analyse their psychological states. However, there is a significant lack of relevant research in this area. Therefore, this research is the first attempt to explore urban consumers’ preferences for the colour of building facades using a housing price measurement system. It also conducts comparative analyses of the consumption psychology of different homebuying consumer groups. The innovative approach in this research can serve as a reference for exploring similar issues in other regions worldwide, and the empirical results of this research hold important professional value for fields such as social psychology and urban planning. Specifically, this research takes the city of Fuzhou, China, as an example, and it uses...
This paper described how it was estimated that more than 50% of air travel in Taiwan’s western co... more This paper described how it was estimated that more than 50% of air travel in Taiwan’s western corridor would be replaced by Taiwan High Speed Rail (THSR). If airlines are to compete with THSR, reducing flight frequency and allying airlines might be the most effective approaches. This paper calibrates the payoff functions of various modes with stated preference (SP) and revealed preference (RP) data and solves the new Nash Equilibrium by maximizing payoff functions with respect to airfares and flight frequency after the operation of THSR. The case study presented predicts that airlines flying between Taipei and Kaohsiung may still garner profits during the first year of THSR’s operations, but the market share and the daily flight frequency will reduce by 50%.
With much less trips generated by Kaohsiung MRT, the joint development projects around the statio... more With much less trips generated by Kaohsiung MRT, the joint development projects around the stations are not as attractive as those in Hong Kong and Taipei. However, we find that properties adjacent to Kaohsiung MRT stations enjoy a price premium of 6% compared to the others. On the other hand, the price elasticity for distance to station is about 5% in Taipei and 4% in Hong Kong. The plausible explanation is that transit networks in Hong Kong and Taipei are more widespread than the one in Kaohsiung, therefore, properties in the vicinity of MRT stations do not posses significant advantage of transit accessibility. Most of the projects around Hong Kong stations are for commercial purposes while the majority of the projects in Kaohsiung and Taipei are for mixed uses. Additionally, the green initiatives do not have significant impacts on the three markets. Theme: Climate impacts on behavior in property markets 1 This research was funded by a grant from the National Science Council, Taiw...
There have been many urban renewal projects in Taiwan since the Urban Renewal Act issued in Novem... more There have been many urban renewal projects in Taiwan since the Urban Renewal Act issued in November 1998. Taipei is an early developed city with a large population and higher density living population in Taiwan. This will cause public safety issues as large-scale landslide disasters are caused by earthquake or fire. Hence, Taipei city government needs to promote urban renewal projects and encourage citizen participation. This research study will discuss which combination of an urban renewal project is optimal. Using game theory, this study is looking to offer a solution in a different way for the long-term problem of uneven profit distribution in an urban renewal project. In this case study, with three areas of different land development intensity and four players in this urban renewal project owing different size of the land. Among the seven different participation combinations in this project, we identify the optimal outcome for this urban renewal project using backward induction.
As an oligopoly market, the pricing and service strategies of one air cargo carrier would affect ... more As an oligopoly market, the pricing and service strategies of one air cargo carrier would affect and be affected by the strategies adopted by others. First, we formulated the cargo demand as a Logit function to revealed forwarders’ preferences toward freightage, flight frequency and service reliability. Next, we calibrated the model by using SP and RP survey data. Then by applying one of the non-cooperative game approaches, i.e., Bertrand model, we solved the optimal freightage and flight schedules of air cargo carriers under variable O-D demands.
This study aims to know the leisure activities of Taiwan’s older adults, how these elderly connec... more This study aims to know the leisure activities of Taiwan’s older adults, how these elderly connect their social networking using the current transportation, what are the barriers for them to enlarge or maintain their social networking, and finally is to find out solutions for the older adults to enjoy the social networking with the public transport system. In order to know the needs of the older adults, it is important to get the insights information from the older adults themselves. Thus, this study using qualitative methods including in-depth interview with those active older adults; informal interview (hanging out) to know the complaints about the current transport system; and non-participant observation to observe the real needs of these older adults. Based on the interviewees’ point of view, we will find out the insight and the real needs from the aging. The friendly environment can provide the older adults more opportunities to participate in leisure and community life. Moreov...
Existing studies have yet reached consistent conclusions on accessibility benefits of buses. Most... more Existing studies have yet reached consistent conclusions on accessibility benefits of buses. Most existing studies have been conducted in the context of the West, where bus patronage is generally low. In this study, we used a database of 22,586 secondhand residential properties in 358 residential estates in Xiamen, China to develop four non-spatial hedonic pricing models (one standard and three Box-Cox transformed) and two spatial econometric models to quantify the effects of bus accessibility on property prices and analyze how the introduction of spatial econometric models would influence estimates of such benefits. Our findings are as follows. (1) Access to bus stops is positively correlated with property prices. This outcome is in contrast with findings of mainstream research (or conventional wisdom). For every bus stop within 500 m, the price of a property is 0.5% higher, all else being equal. (2) Bus travel times to essential destinations significantly influence housing prices. (3) Spatial econometric models that account for spatial autocorrelation outperform traditional hedonic pricing models. A few robustness check analyses further guarantee the plausibility of this study. However, the price premiums offered by bus accessibility may be gradually decreased, even eventually discarded, because of declining attractiveness for bus travel and continuous transit service enhancement in the forthcoming years.
Due to the call of global warming effects, city planners aim at actions for reducing carbon emiss... more Due to the call of global warming effects, city planners aim at actions for reducing carbon emission. One of the approaches is to promote the usage of public transportation system toward the transit-oriented-development. For example, rapid transit system in Taipei city and Kaohsiung city are opening. However, until November 2008 the average daily patronage counted only 113,774 passengers at Kaohsiung MRT systems, much less than which was expected. Now the crucial questions: how the public transport competes with private transport? And more importantly, what factors would enhance the use of public transport? To give the answers to those questions, our study first applied regression to analyze the factors attracting people to use public transport around cities in the world. It is shown in our study that the number of MRT stations, city population, cost of living, transit fare, density, gasoline price, and scooter being a major mode of transport are the major factors. Subsequently, our...
Abstract While large high-density metropolitan areas with extensive transit networks experience g... more Abstract While large high-density metropolitan areas with extensive transit networks experience greater use of rail transit than elsewhere, less is known about the neighbourhood effects that affect station use. This study applies the 5D model to analyse neighbourhood effects within 600 m of transit stations in the Taipei metropolitan area. The area is separated into three concentric zones, with separate functions for each zone. While population density, destination attractiveness, and distance to intermodal connections are important in all three zones, design features depend on their location vis-a-vis the centre. Intersection density is important in the downtown core, while bike share facilities affect station use in the intermediate ring. A geographically weighted regression (GWR) reveal that most 5D variables exhibit spatial serial dependence. The key GWR result is that population density has the greatest effect on station use in peripheral residential neighbourhoods.
Nowadays, more and more airlines have adopted various alliance strategies, such as code sharing, ... more Nowadays, more and more airlines have adopted various alliance strategies, such as code sharing, equity sharing, merging and acquisition to survive in the rigorously competitive market. To assess the effectiveness of code sharing and merging practices among airlines, we include major factors affecting the decisions of code sharing and merging into our model and propose the formulation and calibration procedures of payoff functions under various airline coalition scenarios. In the case study, we apply TOPSIS to assess the importance of factors in the decision making of code sharing and merging and to create a priority ranking of target airlines in the cooperative games. In conclusion, we found that financial stability and profitability are the top two factors affecting merging decision while profitability is the only concern in the code sharing games. In addition, we found that Taiwan's domestic airlines would gain more profits through merging rather than code sharing while EVA and CAL could be the best target for merging.
Transportation Research Part A: Policy and Practice, 2017
•Survey of 97 MRT/LRT systems.•Statistical tests of 4 key variables.•Scale economies are present.... more •Survey of 97 MRT/LRT systems.•Statistical tests of 4 key variables.•Scale economies are present.•Affordability matters.•MRT/LRT networks work best in large and dense cities.•MRT/LRT systems with moderate coverage are less successful.
African Journal of Business Management, Oct 31, 2012
The need for efficient and sustainable transport infrastructure has led to significant growth in ... more The need for efficient and sustainable transport infrastructure has led to significant growth in the development of high-speed rail networks. However, the central question for advocates of sustainable transport is how to increase the use of high speed rail. Generation Y (Gen Y) has emerged with youthful values which will rival Baby Boomers' market dominance. The concept of perceived value is closely linked to customers' satisfaction, loyalty, repurchase and profitability. Therefore, the objective of this research is to identify and describe the perceived value drivers of generation Y's perceived value on high speed rail. The data collection in this study was conducted through a series of focus group discussions. Researchers have explored Gen Y members' perceived value and grouped into five dimensions: (1) functional value; (2) social value; (3) emotional value; (4) epistemic value; and (5) conditional value. In this endeavor, the values of this study could offer high speed rail marketers initial insight to encourage Generation Y's use of high speed rail, and further applying in other public transit for the development of sustainable transportation.
As an oligopoly market, the pricing and service strategies of one air cargo carrier would affect ... more As an oligopoly market, the pricing and service strategies of one air cargo carrier would affect and be affected by the strategies adopted by others. First, we formulated the cargo demand as a Logit function to revealed forwarders' preferences toward freightage, flight frequency and service reliability. Next, we calibrated the model by using SP and RP survey data. Then by applying one of the non-cooperative game approaches, i.e., Bertrand model, we solved the optimal freightage and flight schedules of air cargo carriers under variable O-D demands.
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Papers by Oliver F. Shyr