Description
This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.
You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More
The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More
You can find more information about our Privacy Policy here.
Installation
To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.
To download and install plugin from Facebook Events Manager
Facebook Help Page
Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.
FAQ
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Where can I find more information on Facebook Pixel?
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You can find more information on the Facebook Pixel.
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Where can I find more information on Conversions API?
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You can find more information on the Conversions API.
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Where can I find more information on Facebook for WordPress plugin?
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You can refer to this page
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Where can I find support?
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If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.
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I am a developer. Can I help improve the plugin?
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Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.
Reviews
Contributors & Developers
“Meta pixel for WordPress” is open source software. The following people have contributed to this plugin.
Contributors
“Meta pixel for WordPress” has been translated into 29 locales. Thank you to the translators for their contributions.
Translate “Meta pixel for WordPress” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
2025-08-14 version 4.1.5
- Fixed the Pixel url, so it points to the Prod version instead of Canary
- Minor fix for the agent string
2025-06-19 version 4.1.4
- Fixed an issue with uncategorized products
- Minor improvements to the overall functionality
2025-04-23 version 4.1.3
- Added the OB script to the same block as Pixel init
- Minor improvements to the plugin’s overall functionality
- Added a template for PRs
2025-03-20 version 4.1.2
- Add back CORS headers on the openbridge calls
- Updated the wordpress.org directory tags
2025-02-06 version 4.1.1
- Fix an issue that caused fatal error when upgrading to 4.1.0