MUTA is a futures-research studio for a world in flux
We create space for futures shaped by sensibility and creative insight, guiding people and teams toward strategies that are culturally grounded and deeply felt.
Our work invites new ways of seeing, feeling and understanding what’s possible.
We help teams, organisations and individuals move beyond immediate demands to create space for meaningful change.
Rooted in cultural awareness, imagination and attention to emerging signals, we craft strategies that navigate complexity and nurture futures shaped by collective care.
At MUTA we believe true change begins with unlearning. Unleaning the future to realise the present.
New visions and fresh possibilities are trapped in old stories and worn-out mindsets that no longer serve.
Futures work begins by shifting the now, by thinking differently today rather than chasing an untouchable timeline we may never reach.
We help people loosen the grip of the present to glimpse other paths: more creative, more human, more-than-human, more honest with ourselves and the world around us.
We make space for sensitivity, imagination and repair, reconnecting people with their ability to sense, imagine and shape what comes next.
Project Work
We guide organisations to think deeply about cultural insights, their meanings and implications, inspiring fresh perspectives that shape future strategies.
Through exploration of cultural trends and creative unlearning workshops, we spark visionary thinking to craft meaningful, innovative directions for brands, products and services.
Our Services
Cultural Reports & Curation
We create bespoke and ongoing cultural reports, curating ideas that reveal deep meanings and fresh perspectives.
This carefully crafted work inspires and provokes organisations to engage thoughtfully with cultural shifts, opening new ways to see and imagine the future.
Advising & Coaching
A focused, flexible format for tailored guidance.
We support individuals, teams and projects through collaborative reflection, bespoke training and creative immersions, helping you stay focused on long-term thinking and future possibilities.
Check out our upcoming workshops.
We love working with curious minds, brave teams and thoughtful organisations. Whether you're exploring a new direction or rethinking an old one, we’d love to hear from you.
Let’s start a conversation.
Juliana Callia-Long
Founder
About
Designer, researcher, and (un)futurist with nearly 20 years driving innovation across media, branding, FMCG, hospitality, insurance, and the third sector. With a background in cultural trends, strategic design, and human-centred research, I bring a global perspective shaped by living and working in Brazil, France, Mexico, Italy and the UK.
My practice explores the cultural, emotional, and sensory dimensions of futures thinking, informed by marginal cosmovisions and perspectives. I use creative intuition and a curatorial approach to shape ideas that care for the future, foster collective reflection, and reclaim imagination as a transformative force.
Embracing an unusual approach, I lean on deconditioning and unlearning to explore futures through alternative lenses.