The dramatic changes in food consumption revealed in the recent Household Food Consumption and Expenditure 1990 survey, which studies trends over the period 1940–90, are reviewed. The increase in the number of meals eaten away from home...
moreThe dramatic changes in food consumption revealed in the recent Household Food Consumption and Expenditure 1990 survey, which studies trends over the period 1940–90, are reviewed. The increase in the number of meals eaten away from home is discussed together with the underlying causes for the changes in the United Kingdom. The factors which influence the consumer's choice of food are complex and must be added to variables such as Pavour, texture, appearance, advertising etc. Demographic and household role changes and the introduction of microwave ovens have produced changes in eating habits, a reduction in traditional cooking, fragmentation of family meals and an increase in snacking. The vigorous sale of chilled and other prepared foods is related to the large numbers of working wives and single people who require and value convenience. Developments in retailing, with the concentration of 80% of food sales in supermarkets, is also important. Consumers are responding to messages about safety and healthy eating—they are concerned about the way in which food is produced and want safe, ‘natural’, high quality food at an appropriate price. The increase in sales of organic produce probably relates to concerns about intensive farming methods and animal welfare. The choice of food by young people—future consumers—has caused some concern. The introduction of the Single Market in 1993 with the free movement of people and goods within Europe should alter food choice for consumers. Many consumer organizations are concerned about lower standards of consumer protection and the implications for food safety.