The Moz Blog

Only 12% of AI Mode Citations Match URLs in the Organic SERP

Why do only 12% of AI Mode citations match organic SERP URLs? Discover how AI Mode selects sources and how to win visibility beyond rankings.

Why Export GA4 Data to BigQuery? — Whiteboard Friday

Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.

How to Build AI Citations — Whiteboard Friday

Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.

How to Analyze Behavioral Data for Search — Whiteboard Friday

Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey.

Browser Wars Are Coming To AI Search: An AMA With Mark-Williams Cook

Worried about declining SEO traffic in the AI era? Mark Williams-Cook reveals 2026's key tactics for surviving SEO changes and mastering AI search shifts.

How To Build Site Authority and Multi-Channel Relevance in the Age of AI

Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.

What is ChatGPT Atlas? — Whiteboard Friday

What is ChatGPT's Atlas? Charlie Marchant explains OpenAI's new AI-powered browser, its "Agent Mode" capabilities, and the pros and cons of using it.

If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray

Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in 2026's evolving search landscape.

How to Make Every Click Count with Search Experience Optimization

Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.

Vibe Coding Your Own SEO Tools — Whiteboard Friday

Ready to learn how to "vibe code" custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.

How to Pitch To Speak at MozCon New York 2026

Thinking of pitching for MozCon New York 2026? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

How to Resolve Duplicate Content — Whiteboard Friday

Duplicate content is a pretty common issue, and it can often be a bit confusing. What is it? How is it determined? Why are certain pages on my site being flagged as duplicates? And most importantly, how do I resolve these issues? Find the answers to all these questions and more in this week’s Whiteboard Friday!