From explainer videos and feature demos to case studies and onboarding content, we help SaaS companies turn product complexity into business clarity.

Trusted by leading companies and emerging startups

SaaS Work We’ve Brought to Life

 

Loom

Product video for brand awareness

 

BlueRecruit

Product launch video for recruiting platform

 

DonorPerfect

Live-action promo for fundraising platform

 

Microsoft Edge

Sizzle video for Edge for Business

 

Magai

Product launch video for AI startup

 

Rippling IT

Product launch for Rippling IT

 

Clozd

Clozd AI Interviewer feature release

 

Helpscout

Product video for homepage

 

Double

Solution video for Double Core

 

Memex

Founder-led startup launch video

 

Medeloop

Product launch video for AI healthcare startup

 

Microsoft Sizzle

Sizzle video for Edge’s marketing campaign

 

Guardowl

Guardowl product launch video

 

LinkGraph

A hype promo of SEO growth platform

 

Doneverse

Explainer video for coaching platform

Matching Video to Your SaaS Goals

Video is a core part of SaaS marketing today, but it’s not just about creating content—it’s about choosing the right format, executing it well, and distributing it effectively. We work with you to understand your goals, then build a video strategy that supports each stage of your customer journey.


1Get People Interested

If you’re launching a product or trying to expand your reach, start with a punchy product sizzle video. It quickly highlights your product’s key features and what sets it apart. Pair this with shorter cutdowns for social ads, or even 10 to 15 ad variations to test across paid channels and drive traffic to your site.


2Show How It Works

When visitors are already exploring your website, the next step is to educate and engage. An explainer video helps clarify your product’s value instantly, while more in-depth demo videos on your website or YouTube allow prospects to explore your platform on their own terms. This builds trust and encourages action.


3Prove It Works

Even when someone likes your product, they might still be unsure. Case study videos featuring real customers help bridge that gap. Hearing firsthand experiences adds credibility and makes your product’s benefits feel real, especially to stakeholders making the final decision.


4Make Onboarding Smooth

Once someone becomes a user, the experience should be seamless. Well-crafted training and onboarding videos help new customers understand how to get the most value from your product. Companies that invest in training content often see better product adoption and lower churn.


5Become a Brand People Trust

To grow long-term brand equity, it’s important to share more than just your product. Educational videos allow you to share insights with your audience and position yourself as a thought leader, while culture and leadership videos build connection and familiarity with your team and mission.

What SaaS Founders and Marketers Say

Two words sum up my experience working with MotionCue: professional and fast. Our new video lives at the top of our website, and the biggest value we've gotten out of it is increased conversions and an optimized funnel.

Bryce Alsten

VP of Marketing, Popl

 

We needed a partner to produce animated videos for our paid and product marketing campaigns, and MotionCue stepped up. We were able to launch video campaigns with the delivered assets which increased our reach through video marketing channels such as YouTube. We also saw increased engagement on our landing pages when we deployed the videos.

Jeong Lee

Performance Marketing at Atlassian - Loom

After uploading the video to our main landing page, we definitely saw an increase in engagement on the page, longer time on the page, and ultimately more sign ups.

Dustin Stout

Founder at Magai

 

Trusted by Top SaaS Brands

At MotionCue, we’ve worked with SaaS companies of all sizes; from early-stage startups to enterprise platforms. With deep insight into the SaaS customer journey, we’ll guide you on the right styles, formats, and distribution strategies to help you hit your growth goals faster, without wasting time or budget.

Looking for a Strategic Video Partner?

Today’s most successful companies are video-first. They don’t just create content; they have a plan.

If you’re producing multiple videos across your brand, you need more than just production. You need a partner who understands how to use video to actually move the needle.

That’s where we come in.

We work with startups and global enterprises to map out long-term video strategies. We guide you on what type of content to create, when to use it, and how to distribute it for maximum impact.

From product explainers to launch videos, customer stories to social cutdowns, we help you build a video roadmap that aligns with your goals and grows with your brand.

Frequently asked questions

Absolutely. That’s a big part of what we do. We’ll take your raw ideas, product info, or messaging goals and turn them into a compelling script and visual concept.

Just a bit of input. We’ll send over a short questionnaire or have a kickoff call to understand your goals, audience, and product. From there, we’ll take care of the heavy lifting.

Yes. Whether it’s a product explainer, a social teaser, or a customer story, we’ll help you choose the right format and style based on your goals and where the video will be used.

It depends on factors like video length, style, and complexity. Most of our projects range from $5,000 to $20,000. Once we understand your goals, we can give you a quick estimate.

Our typical timeline is 4 to 6 weeks from kickoff to final delivery. If you're on a tight deadline, let us know; we can often fast-track projects when needed.

We can often accommodate tight timelines. If you’re aiming for a specific launch or event date, let us know early and we’ll adjust the schedule accordingly.

We offer both animation and live-action. Depending on your goals, timeline, and budget, we’ll recommend the best approach or even a hybrid format if it makes sense for your story.

It depends on the plan you choose, but you’ll get a minimum of two rounds of revisions at each stage. We keep the process collaborative and transparent to make sure you're happy with the final result.

Definitely. Many of our clients start with one project and then expand into a full strategy. We can help map out a video roadmap for product launches, campaigns, or ongoing brand content.

Get in Touch With Us

Tell us what you’re looking for, and we’ll get back to you right away with an estimate, timeline, and next steps.






    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.