Moonpull Share Launches

For a little over three years, the Moonpull platform has been used by networks, agencies and publishers – including many of the largest in the industry – for diligently auditing the crucial handover process between publishers and advertiser landing pages. 

Beyond the Handover

Moonpull has developed new language for affiliate marketing, particularly the memory cookie.  When we describe the purpose of the Memory Cookie, we also describe that it is the join between the handover and the checkout. Increasingly, the significance of analytics platforms processes in affecting affiliate attribution has become more important.

The complexities of modern analytics platforms, like Google Analytics 4, can sometimes lead to misattribution of affiliate sales to other channels. Similarly, checkout code matters can also cause the record of the transaction not to be properly communicated back to the affiliate relevant network. Such challenges ripple outwards onto channel performance metrics and thus potentially hinder effective campaign evaluation.

Moonpull Share has been launched with seven leading UK publishers to facilitate mature correspondence between such carefully-selected publishers and networks, with the likelihood of agencies and advertisers being added in a second phase. 

Enterprise-level publishers

Enterprise publishers with affiliate-performance business analytics, an understanding of tracking and experience of Moonpull audits can participate to flag potential tracking anomalies with a specific advertiser to each other. Moonpull share provides the platform for them to share these concerns importantly backed by their own data-driven insights and Moonpull audit findings.  If the issue doesn’t have relevant BI showing an anomaly then it will not meet the criteria for being qualified and raised in the platform. 

Networks gain a broader and timely issue  of  potential issues, with validation from multiple trusted sources. The Moonpull ticketing system – that can be customised to interact with networks’ internal CRM systems allow 1-to-many communications to keep publishers updated.

Moonpull Share benefits all publishers

The evidence of issues can be presented to non-enterprise publishers in the Moonpull Platform  if the network chooses, further increasing their commitment to openness on tracking matters. The network can update a narrative to be added into Moonpull program Certifications.

Advertisers

Confidence that tracking concerns are promptly addressed 

The benefits for advertisers are significant. They gain access to a richer articulation of potential tracking issues, comprising business analytics from multiple viewpoints  coupled with Moonpull’s rigorous audit trails, including its detailed stage reporting on redirects, url parameters, cookies, and tag firing.

The advertisers will appreciate the very act of a publisher raising an issue within Moonpull share signifies its importance as only if the publishers are seeing a material impact on their conversion metrics (be it click-to-transaction or, for cashback/loyalty partners, transaction query to transaction rate) then issue is flagged within Moonpull Share.

Efficiency and Growth for the Affiliate Sector

In summary, Moonpull share is about channeling well-articulated tracking concerns through a central platform, bringing networks into a collaborative dialogue with their upstream and downstream partners, and equipping them with an efficient workflow to engage with advertisers whilst keeping publishers informed.

While our initial launch involves a focused group of enterprise publishers and a forward-thinking network, the intention is for a swift rollout to encompass a wider selection of network, agency and publisher partners.

The key takeaway:

While the initial publishers in Moonpull Share are some of our larger publisher clients, the positive ripple effects will be felt across the entire affiliate ecosystem. Resolving tracking inconsistencies benefits all publishers, ensuring fair reward for their efforts. This, in turn, creates a more robust and reliable foundation for advertisers to scale their affiliate programs and confidently explore innovative collaborations with their publisher partners.

If you would like to be informed of the launch of the next cohort of publishers for Moonpull Share, please drop us a line on the Contact page