PUSH 22

Company Overview

PUSH 22 is a full-service, independent creative agency based in Bingham Farms, Michigan, known for its ability to help brands rapidly transform, grow, and succeed in real-time. With over two decades of experience, the agency has established itself as a dynamic partner for clients across various industries, particularly in the automotive aftermarket, construction, and technology sectors.
The agency’s team comprises creators, strategists, producers, and facilitators who share a common goal: to put their independence into action for clients while enjoying the process. This collaborative spirit is evident in their approach to projects, where they combine strategic thinking with creative execution to deliver impactful results.
One of PUSH 22’s standout offerings is Studio 22, their in-house production unit designed to meet the demands of creating high-fidelity content swiftly. Studio 22 specializes in producing assets for various media platforms, including commercial television, social media, and digital campaigns. Their agile production model allows for flexibility in scale and cost, catering to the unique needs of each client.
PUSH 22’s portfolio showcases a range of successful campaigns. For instance, they have worked with automotive brands like Pep Boys, DRiV, Champion, Garage Gurus, and MOOG, leveraging their extensive experience in the EVs, OEMs, parts, service, and motorsports sectors to supercharge these brands,In the construction industry, PUSH 22 collaborated with Holcim to promote sustainable building practices. They demonstrated to developers and architects how to reduce carbon emissions without compromising on creativity, durability, or other essential priorities.
Another notable project involved MOOG, where PUSH 22 sent two engineers on a mission to test redesigned hub assembly designs. This journey, titled “To Hell and Back,” was transformed into a memorable omnichannel campaign that resonated with audiences.
PUSH 22 also played a pivotal role in the Collision Careers initiative, aiming to showcase the vast opportunities within the collision repair industry. Their campaign highlighted the exciting, rewarding, and visually stunning results that careers in this field can offer.
The agency’s leadership includes Principal Dave Sarris, who brings over 25 years of advertising and marketing experience, and Executive Creative Director Chris Halas, with a background in leading creative teams for global brands such as Ford, Hyundai, Bosch, and Carhartt.