Layer One Media

Company Overview

Layer One Media is a Milwaukee-based digital consultancy specializing in eCommerce, Product Information Management (PIM), and digital experience platforms (DXPs) for manufacturers and distributors. Established in 2000, the company has evolved from a traditional agency into a strategic partner, offering tailored solutions that address the unique challenges of the industrial and building supply sectors. ​
At the heart of Layer One’s methodology is their proprietary “14 Focus Points” framework. This approach provides a structured, scalable roadmap for digital transformation, guiding clients through stages of digital maturity. The framework emphasizes key areas such as site performance, iterative development, product data quality, empowered search functionality, user experience optimization, growth key performance indicators (KPIs), efficient eCommerce onboarding, customer-facing representative strategies, and data automation and integration. ​
Layer One’s expertise extends to partnerships with leading technology platforms, including Optimizely, Sitecore, InRiver, Akeneo, and Unilog. These collaborations enable the agency to deliver robust, customized solutions that enhance digital commerce capabilities.
The agency’s client portfolio features notable names such as George T. Sanders Company, Nidec Drives, and Jacuzzi. Clients commend Layer One for their consultative approach, deep industry knowledge, and commitment to delivering measurable outcomes.
Operating entirely within the United States, Layer One Media prides itself on fostering close, collaborative relationships with clients. Their team of experienced professionals works closely with clients to develop and implement digital strategies that drive growth, improve customer engagement, and streamline operations.