{"id":4284,"date":"2020-12-18T19:13:35","date_gmt":"2020-12-18T19:13:35","guid":{"rendered":"https:\/\/monkeytag.com\/?p=4284"},"modified":"2021-03-18T22:33:21","modified_gmt":"2021-03-18T22:33:21","slug":"year-2020","status":"publish","type":"post","link":"https:\/\/monkeytag.com\/year-2020\/","title":{"rendered":"&#8220;The Year 2020&#8221; &#8211; as Told by Commercials"},"content":{"rendered":"\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#7a7a7a\">The advertising industry keeps a steady pulse on what\u2019s going on in the world, most notably evidenced by brands\u2019 commercial content. 2020 certainly kept creatives on their toes, as we all searched for better ways to say, \u201cthese unprecedented times.\u201d\u00a0Let\u2019s take a look back on the year 2020, as told by some of its most popular ads.\u00a0<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>Dunkin\u2019 \u2013 Dry Cleaner&nbsp;<\/strong><\/h4>\n\n\n\n<p>We started out status quo, even optimistic. Dunkin\u2019s commercial tells the story of a man picking up his suit from the dry cleaner, only to realize it\u2019s been shrunk. No worries here, he can take a \u201ctake a sip on the bright side\u201d and just give it to his nephew (ironic take \u2013 we know now he probably wouldn\u2019t have needed that suit this year anyway).\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dunkin\u2019 Matcha Lattes \u201cDry Cleaner\u201d :15\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/J6XpuPBclho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>Jeep \u2013 Groundhog Day&nbsp;<\/strong><\/h4>\n\n\n\n<p>We saw a solid offering from brands in the Super Bowl commercials. Google had us crying with \u201cLoretta,\u201d and Hyundai had us rolling with \u201cSmaht Pahk,\u201d but the real winner in our opinion had to be Jeep with \u201cGroundhog Day.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bill Murray Super Bowl Ad\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Xxe_HLixs1Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>DoorDash \u2013 Open For Delivery&nbsp;<\/strong><\/h4>\n\n\n\n<p>Then March began, and COVID-19 hit hard. We started to see brands react to widespread shutdown orders. DoorDash launched their #OpenForDelivery campaign, collaborating with direct competitors like Grubhub and Uber Eats to support the restaurant industry while dining rooms were closed.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Open for Delivery\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2OZqe0fX2dc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>Apple \u2013 Working From Home&nbsp;<\/strong><\/h4>\n\n\n\n<p>Working from home became the norm, and nonessential workers had to quickly adjust. Apple&#8217;s commercial was somehow able to fit all of its products into a 7-minute longform that was both hilarious and extremely relatable.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The whole working-from-home thing \u2014 Apple\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6_pru8U2RmM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>Domino\u2019s \u2013 Carside Delivery&nbsp;<\/strong><\/h4>\n\n\n\n<p>Restaurant and retail business models adapted, with curbside pickup and increased safety precautions becoming crucial to keeping your customer base. We started seeing masks in ads, and different methods for contact-free pickup.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Domino&#039;s Carside Delivery :30\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/lrYu3q2kH8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>Beats \u2013 You Love Me&nbsp;<\/strong><\/h4>\n\n\n\n<p>During the summer, we shifted the focus off of the pandemic. The deaths of George Floyd and Breonna Taylor shed much-needed light on the continual oppression of the Black community. A powerfully defiant commercial spot from Beats by Dre addresses the impactful contributions the community has made when the reality is they\u2019re still having to fight for equality.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Beats by Dr. Dre Presents &quot;You Love Me&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/h0rfCYy9jbI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>Citi \u2013 The List&nbsp;<\/strong><\/h4>\n\n\n\n<p>Brands used their stage to address other important social issues too, like LGBTQ+ acceptance.Fair warning, the twist at the end of this Citi ad may require tissues.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Citi \u2013 The List :60\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/HFPGzfKH_jY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>JanSport \u2013 Lighten The Load&nbsp;<\/strong><\/h4>\n\n\n\n<p>The unknown end date to quarantine and social distancing took a major toll on mental health. JanSport debuted its #LightenTheLoad campaign, inviting young people to share their stories using #ShareItChallenge in an effort to normalize the conversation and connect them with the right tools to fight through.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#LightenTheLoad | A Mental Wellness Mission\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nnkSMOhPBOE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span style=\"color:#f15a22\" class=\"has-inline-color\">Oreo \u2013 The Fair<\/span>&nbsp;<\/strong><\/h4>\n\n\n\n<p>And then, on top of everything else, it was an election year. Some brands managed to still inspire hope and unity when the presidential race was causing things to be more divisive than ever, like this take from Oreo&#8217;s commercial.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/d3npuic909260z.cloudfront.net\/003\/046\/355\/tnrh.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>Coors \u2013 Change The Course&nbsp;<\/strong><\/h4>\n\n\n\n<p>On a positive note, we saw brands continuing to partner with conservation efforts. In a marketplace full of seltzers (so many seltzers) Coors launched theirs with a mission to protect America\u2019s rivers; For each 12-pack sold, they\u2019ll help restore 500 gallons of river water in partnership with Change the Course.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/secure.brightcove.com\/services\/mobile\/streaming\/index\/master.m3u8?videoId=6198102395001&amp;pubId=377748811&amp;secure=true\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>TikTok \u2013 Good Vibes&nbsp;<\/strong><\/h4>\n\n\n\n<p>Oh, and we can\u2019t forget to mention the absolute cultural phenomenon that was\/is TikTok. Is this an ad for TikTok, or is it really just an ad for Ocean Spray? Who really won here?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"It Starts on TikTok | Good Vibes\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/o0ig5UeXczA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#f15a22\"><strong>Match \u2013 Made In Hell&nbsp;<\/strong><\/h4>\n\n\n\n<p>And finally, at the end of this year 2020, we\u2019ve seen dating services cropping back up. Bumble makes a play on \u201canything can happen,\u201d and a Match commercial showcases Satan finding the love of his life, 2020, set to Taylor Swift\u2019s \u201cLove Story\u201d (sidenote \u2013 we were also triggered by the toilet paper scene).<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Match Made In Hell\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/YPq23RWpgPM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>So\u2026 here\u2019s to hoping they break up in 2021. Alexa, play \u201cAll Too Well\u201d by Taylor Swift.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The advertising industry keeps a steady pulse on what\u2019s going on in the world, most notably evidenced by brands\u2019 commercial content. 2020 certainly kept creatives on their toes, as we all searched for better ways to say, \u201cthese unprecedented times.\u201d\u00a0Let\u2019s take a look back on the year 2020, as told by some of its most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[342],"acf":[],"_links":{"self":[{"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/posts\/4284"}],"collection":[{"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/comments?post=4284"}],"version-history":[{"count":20,"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/posts\/4284\/revisions"}],"predecessor-version":[{"id":4324,"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/posts\/4284\/revisions\/4324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/media\/4285"}],"wp:attachment":[{"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/media?parent=4284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/categories?post=4284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monkeytag.com\/wp-json\/wp\/v2\/tags?post=4284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}