Learn from the Experts in
Direct Mail Attribution
Watch our latest sessions on USPS promotions, OmniChannel attribution, AI voice agents, and industry trends.
This Mail Piece Talks Back — Watch What Happens When You Scan It
What happens when you scan the QR code on a direct mail piece and it starts talking back? In this clip from the Color Bar podcast (Sandy Alexander), MindFire President Dave Rosendahl scans a real estate mailer live on camera — and an AI voice agent picks up the conversation in real time. This is MindFire’s AI Voice Agent technology that turns direct mail from a one-way broadcast into a two-way conversation.
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USPS Workshop: USPS Promotions Made Simple
Learn how to navigate and maximize USPS promotional discounts with expert guidance on qualification requirements, application processes, and strategies to reduce your direct mail costs while boosting campaign effectiveness.
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USPS Maximize Your 2026 Mail ROI
Get your comprehensive guide to leveraging USPS promotional programs in 2026, featuring expert strategies from Glen Swyers and Chris Lien on maximizing discounts and boosting performance.
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INDUSTRY The Shift in Recycling Costs – Time to Prepare
Discover how upcoming changes in recycling regulations and costs will impact your mail operations, with insights from sustainability expert Kevin Deyner on proactive strategies.
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OMNICHANNEL Master OmniChannel Attribution
Unlock the power of cross-channel marketing measurement by learning how to track customer journeys from physical mail to digital engagement and prove ROI.
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OMNICHANNEL OmniChannel Implementation Success
Join Dave Rosendahl for a peer learning panel where marketing leaders share real-world insights and best practices for implementing OmniChannel strategies.
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INDUSTRY Paperwork Just Got Personal
Navigate new environmental regulations with Mark Pitts from the American Forest & Paper Association as he breaks down EUDR compliance, EPR, and emerging tariffs.
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OMNICHANNEL Fast Track Your OmniChannel Journey
Accelerate your transition to integrated marketing with David Rosendahl as he shares proven strategies to quickly implement OmniChannel campaigns.
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USPS Master Mail Growth Incentives
Beat upcoming postal rate increases by learning how to leverage USPS Mail Growth Incentive credits to achieve up to 30% savings on your direct mail campaigns.
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USPS Unlock 30% Postage Savings
Discover how to strategically convert your mail volume into substantial cost savings with guidance from USPS Executive Director Chris Karpenko.
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OMNICHANNEL Transforming Mail Service Providers
Discover how MSPs can evolve their business model by integrating physical mail with digital technologies to create new revenue streams.
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USPS How to Make the Most of USPS 2025 Postal Promotions
Maximize your direct mail ROI with a comprehensive overview of all available USPS promotional programs for 2025, including eligibility and expert tips.
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OMNICHANNEL A Seamless OmniChannel Experience
Take a deep dive into the MindFire platform with Director of Client Services Jason Voigt as he demonstrates integrated customer journeys and attribution tracking.
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USPS Decoding the 2025 USPS Mailing Promotions
Get expert guidance from USPS Business Alliance Specialist Brenda Manos and BCC Software's Chris Lien on all 2025 promotional programs.
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INDUSTRY Rising Above Postal Rate Hikes
Learn proactive strategies to protect your mail budget from escalating postal costs with Marie Claire from the Envelope Manufacturers Association.
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INDUSTRY Combat Postal Rate Hikes
Hear from Congressman Kevin Yoder of Keep US Posted on legislative efforts and advocacy initiatives aimed at controlling postal rate increases.
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