I’ve spent more than two decades in the creative industry—designing, directing, building, scaling, speaking, writing, and helping creatives level up their businesses without burning themselves to the ground in the process.

My career started in the late ’90s when I became the Creative Director at oKID, one of the first interactive kids’ worlds on the internet. From there, Fox Studios brought me on as Senior Creative Director for Fox Kids and Fox Family, where I oversaw design, editorial, and development during the height of the dot-com era.

In 2002, I jumped out on my own and founded Riser, the creative agency I ran for 13 incredible (and occasionally chaotic) years.

We produced award-winning work for Disney, ABC, Fox, Warner Bros., Google, National Geographic, and a long list of brands that made my childhood self lose his mind. I grew Riser to a 31% average annual profit margin and a spot on the Inc. 5000 list…all while figuring it out the hard way, without a mentor.

In 2015, I sold Riser to Eli Kirk, rebranded the combined company as EKR, and served as Partner & Chief Creative Officer—helping drive 42% annual revenue growth and landing new clients including Intel, Netflix, Mercedes-Benz, and more Google projects.

Since then, my career has shifted from building creative work to building creative businesses. I’ve become a three-time author:

Burn Your Portfolio (2013)
Ahe design-industry staple read in universities worldwide

The Psychology of Graphic Design Pricing (2019)
The definitive guide to pricing creative work

Creative Business Sanity Systems (2025)
199 proven systems for running a business without losing your mind

My books have been translated into multiple languages and have taken me around the world as a keynote speaker—Sweden, Copenhagen, Dubai, London, Moscow, all over the U.S., and twice on the HOW Design Live stage.

I served as a Wix Influencer for several years and have hosted three podcasts, including Biz Buds, Two Pixels Off, and What the Helvetica?

Today, I run More Creative Academy (MCA)—my ecosystem of courses, coaching, community, retreats, and frameworks designed to help freelancers and agency owners scale with confidence. My teaching reaches millions across Instagram, YouTube, and social content that blends business strategy with real-world creative experience (and a healthy amount of humor).

No matter how many platforms I’m on, my mission is the same: Help creatives run better businesses and have better lives.

Outside of work, I live in Salt Lake City. I have three amazing sons. I’m a mountain resident but a full-blown beach person. A vacation doesn’t hit the spot unless it’s at a beach. I love to travel and have explored Europe, Russia, the Middle East, Central and South America, Hawaii, and just about every corner of the United States. I want to see as much of this world as I possibly can and I feel so lucky to have friends in the creative industry almost everywhere I go.

I grew up playing piano and now play guitar with what might be the most overbuilt pedal board on the planet. I’m fluent in Spanish after living in Colombia, addicted to skiing and weightlifting, and forever convinced the Chicago Bears will win another Super Bowl. I’m on my third epic Jeep, recently started my motorcycle era with an Indian Springfield, and I have a collection of over 250 bobbleheads… and a life-size Han Solo in carbonite that watches over my office.