Papers by Oliver T . Hellriegel
macromedia Study Report, 2022
Social media has become an everyday companion for people. Companies have also understood its rele... more Social media has become an everyday companion for people. Companies have also understood its relevance and are strongly represented in social networks. However, a social media presence has also become essential for the CEOs of the respective companies.
This paper aims to analyze the social media presence of DAX40 CEOs and build on previous research. For this purpose, the methods of an ABC analysis and a quantitative content analysis were conducted. Due to the representativeness of the CEOs, the platforms LinkedIn, Twitter, and Instagram were examined.
This resulted in a ranking from which Christian Klein (SAP), Dr. Herbert Diess (Volkswagen), and Timotheus Höttges (Deutsche Telekom) emerged as the top 3. The bottom three are occupied by Guillaume Fabry (Airbus), Robert Gentz (Zalando), and Joachim Wenning (Munich Re). Ola Källenius (Daimler) showed the best development in the last two years. LinkedIn emerged from the research as the most-used and best-performing platform for CEOs.
CEOs' most dominant type of communication is the brand ambassador, who has the most significant presence on all three platforms. It can be stated that the CEOs have improved overall in their communication compared to previous years. Still, developing better social media strategies is indispensable for them, as the attention on the channels is not yet optimal.
2020 AMA Summer Academic Conference, 2020
This study proposes and tests a framework to explain differences between customer e-satisfaction,... more This study proposes and tests a framework to explain differences between customer e-satisfaction, attitude, and behavioral intention in voice commerce and traditional e-commerce and examines the antecedents and results of customer satisfaction and loyalty in voice commerce context.
Macromedia Study Report, Apr 2020
The main objective of the pilot study, "CEO Communication in Social Media" is to research the vis... more The main objective of the pilot study, "CEO Communication in Social Media" is to research the visibility of CEO communication by developing and implementing a methodology for measuring the Audience, Buzz, and Commitment (ABC) of Social Media communication.
Reisende sind bei der Nutzung von Mobilen und Social Media-Anwendungen oft weiter als Reiseanbiet... more Reisende sind bei der Nutzung von Mobilen und Social Media-Anwendungen oft weiter als Reiseanbieter. Wenn einer eine Reise tut, dann kann er was erzählen. Viele Urlauber machen das auch, doch erst wenige Unternehmen der Tourismusbranche hören zu oder nehmen am Dialog teil. Dabei werden insbesondere Facebook und das mobile Internet in naher Zukunft spürbaren Einfluss auf die Umsätze der Touristiker nehmen. Das ist nur ein Ergebnis der aktuellen Studie "TOURISMUS 2011", die die Münchner Agentur PEPPERMIND, die Online-und Mobile-Unit von KOCHAN & PARTNER, erstmals in diesem Jahr gemeinsam mit der Hochschule Fresenius durchgeführt hat. Für die Analyse wurden sowohl Reisende als auch Reiseveranstalter persönlich und via Internet befragt.
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Papers by Oliver T . Hellriegel
This paper aims to analyze the social media presence of DAX40 CEOs and build on previous research. For this purpose, the methods of an ABC analysis and a quantitative content analysis were conducted. Due to the representativeness of the CEOs, the platforms LinkedIn, Twitter, and Instagram were examined.
This resulted in a ranking from which Christian Klein (SAP), Dr. Herbert Diess (Volkswagen), and Timotheus Höttges (Deutsche Telekom) emerged as the top 3. The bottom three are occupied by Guillaume Fabry (Airbus), Robert Gentz (Zalando), and Joachim Wenning (Munich Re). Ola Källenius (Daimler) showed the best development in the last two years. LinkedIn emerged from the research as the most-used and best-performing platform for CEOs.
CEOs' most dominant type of communication is the brand ambassador, who has the most significant presence on all three platforms. It can be stated that the CEOs have improved overall in their communication compared to previous years. Still, developing better social media strategies is indispensable for them, as the attention on the channels is not yet optimal.
This paper aims to analyze the social media presence of DAX40 CEOs and build on previous research. For this purpose, the methods of an ABC analysis and a quantitative content analysis were conducted. Due to the representativeness of the CEOs, the platforms LinkedIn, Twitter, and Instagram were examined.
This resulted in a ranking from which Christian Klein (SAP), Dr. Herbert Diess (Volkswagen), and Timotheus Höttges (Deutsche Telekom) emerged as the top 3. The bottom three are occupied by Guillaume Fabry (Airbus), Robert Gentz (Zalando), and Joachim Wenning (Munich Re). Ola Källenius (Daimler) showed the best development in the last two years. LinkedIn emerged from the research as the most-used and best-performing platform for CEOs.
CEOs' most dominant type of communication is the brand ambassador, who has the most significant presence on all three platforms. It can be stated that the CEOs have improved overall in their communication compared to previous years. Still, developing better social media strategies is indispensable for them, as the attention on the channels is not yet optimal.