White-label messaging service – A Flic Cloud Buttons product

Launch a branded Message Button service – with setup so simple it feels like magic.

Distribute your own physical Bluetooth buttons that send texts or emails on Push, Double-Push, or Hold. Works with phones on the go or a hub in fixed locations. Add user GPS location for mobile cases.

Launch Console Explore use cases

╰ Sign up for free to get an interactive demo

Flic Message Button product

Why Distributors Choose our Service

You bring the brand; we provide the service. Offer a turnkey Message Button product your customers love — with near-zero onboarding friction.

Frictionless setup
Frictionless Setup

End users pair the Message Button to a phone or hub using the Cloud Button app, enters recipients and messages, and they’re done.

White-label everything
White-label Everything

Buttons arrive logo-printed. The app experience fully customizable to your brand. You own the customer relationship.

Effortless messaging
Effortless Messaging

Let customers send messages with a simple push of a button. Unlimited emails and Chat Room messages. Easy add-on for Text Messaging.

Designed for Mobile and Stationary Scenarios

From lone-worker protection to front-desk call buttons, your customers get a reliable, single-press way to notify the right people instantly.

On-the-go automation Mobile (Phone-paired)

On-the-go

For mobile use cases where the button is paired with a phone, enabling quick and easy access to messaging features. Perfect for wearable buttons that

  • Lone worker help messages with precise GPS location
  • Distraction free “I’m on my way” texts when driving or biking
  • Field teams sending quick status updates with one click
  • Staff location check-ins
On-site alerts Stationary (Flic Hub)

Stationary Setups

For stationary setups, Message Buttons can be used with any Flic Hub. Ensure a stable always-on connection for reliable messaging.

  • Stock replenishment for warehouses
  • “Need help in Room 5” notifications to staff
  • Reception call button for offices or clinics

Use Cases

The Message Button works with your smartphone when you’re on the go, or with any Flic Hub in fixed locations like offices, warehouses, or staff rooms. You can wear it with a clip or lanyard, mount it to a wall, or even strap it to your wrist. Wherever communication needs to be quick and clear, the Flic Message Button fits right in.

Customer service desk call button

Call for Service

Bring staff to where the customers need them. With strategically placed buttons, staff can respond instantly to reception calls, retail assistance, or hospitality requests — keeping response times low and satisfaction high.

Worker activating personal safety alert button

Work Safety

Protect lone workers or staff in the field with discreet buttons that alert supervisors, teams, or security partners in seconds—complete with GPS location when paired with a smartphone.

Warehouse associate restocking inventory

Stock Replenishment

Keep shelves full and operations smooth. When stock runs low, teams can alert the backroom or warehouse instantly, streamlining replenishment workflows across stores, manufacturing floors, or logistics hubs.

Wearable Message Button

Wearable Message Button

Empower users to send quick messages or alerts with a simple press. Ideal for hands-free communication in various settings, this button ensures that help is always just a click away.

Elderly Care

Elderly Care

A simple way to send a message to caregivers or family members that they need attention can sometimes be all that's needed.

Customizable to the Core

Buy branded hardware from us, sell the service under your label, and set your own pricing. We handle messaging delivery at scale.

On-the-go automation
Brand the hardware

Order Flic buttons with your logo printed. Ship directly to customers or keep stock on hand.

On-the-go automation
Make it your product

Customize the app experience with your colors, domain, and support touchpoints. Our service stays invisible; your brand shines.

Simple commercial model

Pre-load the buttons with service coverage, you decide the time frame. Service period doesn't start until the user activates the button. When it's time to renew, easily buy monthly credits and top up your buttons.

Zero-friction onboarding

End users add the button to a phone or hub, customize the messages, and they're live. That's a strong USP when selling.

Message Channels

The Message Button supports Email, Text Message and Chat Rooms with Push notifications. The user can freely mix the recipients and to send a message to up to 5 recipients with each trigger.

Email

Simple email notifications for buttons is a great way to have a low barrier to entry. Can be integrated into email based workflows and is a great option for high volume messaging.

Text Message (SMS)

Simple SMS notifications for button presses, no requirement on installed apps and no risk of drowning in the inbox. A great way to deliver high priority messages directly to users.

Chat Rooms

Create Chat Rooms where messages from buttons and users can come together. Users can join these rooms from any browser on computer, phone or tablet to view, respond and mark messages as resolved.

Push Notifications

In Chat Rooms, users can enable Push Notifications to get instant push messages to their phone, tablet or computer. This is a great option for users who want to stay connected to button activity without relying on email or SMS.

Chat Rooms

Use Chat Room to coordinate between requests from buttons and staff fulfilling these requests.

Chat rooms can be viewed from any browser on computer, phone or tablet.

With convenient methods to mark requests as resolved and chat feature to resolve tricky requests you are all setup for having your staff respond to any need.

Try it our here!

Button Hardware & Accessories

Flic 2 Message Button

Battle-tested Bluetooth button that just works. The Message Button builds on Flic Button hardware. Flic has been in the market for over 10 years with market-leading battery life and connection stability.

Battery
Up to 3+ years,
replaceable battery.
Bluetooth Low Energy
Up to 50 meters range.

Accessories

Clip
Metal Clip

A rigid metal clip, perfect for securely attaching the Button to uniforms, keychains, bags, or lanyards, ensuring convenience and accessibility.

Lanyard Attachment
Lanyard Attachment

A durable lanyard attachment for easy access and visibility. Perfect for easy access in everyday use.

Unlimited messaging
Wristband

A versatile wearable accessory, securely holding the Button in place. Available in Matt Black and Translucent White.

Pricing

Hardware
$24 per button
Subscription
$0.5 / month / button
  • Dashboard for easy management
  • Unlimited Emails
  • Unlimited Chat Room Messages
SMS Credits from
$0.02* / message

* Pricing may vary depending on your country. Contact sales for your country rates.

Contact sales for complete price list and order starter kits.

Easy Setup in the Cloud Button app

Your customers get a seamless, branded experience from unboxing to first message. Regardless if the user wants to connect the button directly to a smartphone or to a hub, the setup is very simple.

Check out the onboarding experience for phone and hub connected Message Buttons below.

Connect to Smartphone

With the Cloud Button app, your end users connect a Message Button to their phone in seconds. Configure recipients, customize messages, and start sending — all from one simple, unbranded interface that feels like your own product.

Button icons and setup views are fully customizable from the Message Button Console.

Cloud Button app for iOS Cloud Button app for Android
Message Button
Phone
SMS
Email
Chat Room
Push

The Cloud Button app and Message Button service is localized for the end user to the following languages:

🇬🇧
English
🇫🇷
French
🇪🇸
Spanish
🇩🇪
German
🇸🇪
Swedish
🇯🇵
Japanese