Leaks reveal how the “Pitbull of PR” helped Purdue Pharma and the Sacklers ignite the opioid crisis

Propublica has obtained a tranche of leaked internal communications between the Sackler family’s Purdue Pharma, makers of the lethal opioid Oxycontin, and Dezenhall Resources, known as “The Pitbull of Public Relations,” whose previous client roster includes Enron CEO Jeff Skilling, Exxon and other “beleaguered corporations,” who masterminded a “blame the victim” strategy that apportioned responsibility for Oxycontin’s mounting death toll on the people who became addicted to it — not the Sacklers and Purdue, who falsified science, bribed doctors, and made billions from an epidemic that has now claimed more American lives than the Vietnam War.
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