 BackendMagento 2 Google Consent Mode v2
Effectively collect and use user data for personalized advertising. Magento 2 Google Cookie Consent Mode v2 extension helps you comply with privacy laws in regions like the European Economic Area.
Key Features:
- Send consent via Google tags
- Custom consent parameters
- Fully customizable design
Magento Cloud
GraphQL
Hyvä
Description
From March 2024 onwards, Google announced that consent mode v2 is mandatory for the ad personalization features. You must collect consent from users in the European Economic Area (EEA) and the UK to use their data for ad personalization and analytics.
Our solution for Google Consent Mode v2 in Magento 2 is here.
It helps you comply with privacy regulation laws and optimize data collection in your existing analytics (via GTM or gtag.js) setup.
Initially, the cookie consent banner is displayed to users on their first visit. The default cookie consent state is sent to Google via the data layer. Now, when the users set their preferences, the consent state is updated in tags. The users can also change their preferences using the cookie preferences option.
Google is also expanding its user consent policy to apply in Switzerland from July 31, 2024 onwards.
How Does Magento 2 Cookie Consent Mode v2 Help You?
Key Features of Magento 2 Google Consent Mode v2 Extension
Lightweight Cookie Banner
The Cookie Consent Magento 2 is optimized for both desktop and mobile devices. Its lightweight code and minimal design ensure a superior experience for the customers.
Choose Cookie Preferences
Users can set their preferences for individual cookie groups. You can also add a cookie settings icon to allow them to update their preferences at their will.
Customize Design & Content
Create a banner that seamlessly blends with your theme and brand. The Magento 2 Cookie Consent v2 configuration allows you to customize:
- Background color
- Button background & text colors
- Button label
- Preferences icon color
This ensures your cookie consent banner matches your site's aesthetic perfectly.
Manage Cookie Groups
Using the Magento 2 Cookie Consent extension, you can define cookie groups in the backend, which are then displayed to end-users on the cookie preferences screen. For example, you can create groups for:
- Marketing
- Analytics
- Advertisement
Store visitors can choose to accept or deny cookies by group, giving them more control over their preferences.
Custom Consent Types
The extension includes default parameters for the following Google consent types:
- ad_storage
- analytics_storage
- ad_user_data
- ad_personalization
You can also add custom parameters as per your needs and modify the default state for each.
Seamless Google Tags Integration
The Google Cookie Consent v2 for Magento 2 extension ensures real-time integration with Google tags. It sends the user's consent state during page load and updates via the data layer.
Additionally, you can configure the extension to remember customer preferences for a specified number of days.
Customer Reviews
first, it was a bit incompatible with Porto theme and didn't work properly, but after opening a ticket they fixed it very fast at no costs!
Changelog
-
9 Aug, 2024
1.0.1
- -Compatible with Magento 2.4.7-p1.
- -Multistore compatible.
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FAQs
1. What Happens if the Customer Denies Cookie Consent?
Ans. Google Analytics will not track users' data. Instead, it will use behavioral modeling to fill up the gaps.
2. What if I Don’t Implement Magento 2 Google Cookie Consent Mode v2?
Ans. You will not be able to collect data on users from the Economic European Area in your audience list.
3. Does it work with the Magento 2 GA4 extension?
Ans. Yes, Meetanshi's Magento 2 Cookie Consent module works perfectly with GA4 extensions. It uses a data layer to set consent modes, which are then sent to Google via tags.
4. How to Debug Cookie Consent States in Magento 2?
Ans. You can use Google Tag Assistant to check whether the cookie consent mode V2 is working properly.