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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Claude AI mascot frantically plugging leaks in a dam with source code gushing out — illustrating Anthropic's Claude Code source leak

Anthropic accidentally published Claude Code’s source code this morning

White House seen through AI circuit patterns with tilted scales of justice — illustrating the administration's AI policy framework favoring tech companies over publishers

The White House AI blueprint tells publishers where the administration stands on copyright. Spoiler: It’s not with them

Can you certify good AI use? This organization thinks so

As AI reshapes journalism and media, Richard Murphy of the Alliance for Audited Media explains why the industry needs actual standards.

Read moreCan you certify good AI use? This organization thinks so
Journalist building a tool at a newsroom desk with code and articles on screen — illustrating hands-on AI adoption in journalism

Five lessons from newsrooms that stopped talking about AI and started building with it

Small newspaper building dwarfed by a glowing Google search page with a gavel on the ground between them — illustrating the dismissed antitrust lawsuit

Court dismisses Arkansas publishers’ antitrust suit against Google

AI Training for Media, PR, and Comms Professionals

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Learn How to use AI in

  • Journalism

  • Communications

  • PR

  • Content Marketing

  • Teach

We provide training for journalists, communicators,
and PR pros on how to use AI tools.

  • Explain

The Media Copilot is the only newsletter covering AI in media. Join 13,000 subscribers.

  • upgrade

We can build custom tools for media monitoring, social copy, image creation, and more.

  • consult

Our experts can advise on AI policy, third-party platforms, and integration into existing software.

AI Courses for Media and PR

Our AI training courses for journalists and PR professionals begin January 2026

AI Quick Start

Learn practical, real-world AI skills in just one hour.

AI Quick Start helps journalists and PR pros move beyond dabbling with practical guidance on how to apply AI to media work and demos of common use cases.

The next class is April 10.

Spots are limited

Register Now
AI course for PR and communications

AI for PR & Communications Professionals

This in-depth 6-week program builds essential skills for adopting an AI-first mindset and offers live training on the latest tools (deep research, thinking models, and many more).

Next cohort begins April 14.

Spots are limited

Register Now

AI for Journalists

A six-week live course that teaches journalists how to use AI tools for faster research, smarter sourcing, and stronger stories— without sacrificing accuracy or ethics.

Next cohort begins July 14.

Spots are limited

Register Now

Recent Articles


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March 24, 2026

AI is killing web traffic. The publishers who thrive already saw it coming

In the AI era, audience quality matters more than audience size — and the publishers already adapting know exactly who they’re building for.

Continue readingAI is killing web traffic. The publishers who thrive already saw it coming
Digital tollbooth on a glowing information highway with AI bots queuing to pay for publisher content access
March 23, 2026

Arc XP integrates TollBit so publishers can charge AI bots for content access

Read moreArc XP integrates TollBit so publishers can charge AI bots for content access
Colin Jeavons on The Media Copilot podcast
March 19, 2026

When AI changes discovery, who gets paid?

Read moreWhen AI changes discovery, who gets paid?
March 17, 2026

Breaking news is up 103% on Google as AI Overviews gut everything else

Read moreBreaking news is up 103% on Google as AI Overviews gut everything else
March 17, 2026

A global publisher alliance could change how AI accesses the web

Read moreA global publisher alliance could change how AI accesses the web

Sponsorship Opportunities

Get your brand in front of decision-makers at media companies and PR agencies. Our newsletter, podcast, live webinars, and events provide multiple opportunities to connect with our highly influential audience of over 13,000 subscribers.

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Guides


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Patch newsroom editors access Dataminr on laptop to monitor real-time breaking news alerts across multiple communities
February 26, 2026

Why multi-market newsrooms choose Dataminr for breaking news detection

An AI system that watches thousands of public feeds at once has become a key tool for editors trying to stay ahead of emergencies.

Continue readingWhy multi-market newsrooms choose Dataminr for breaking news detection
February 24, 2026

Can you trust Dataminr with your breaking news workflow?

Read moreCan you trust Dataminr with your breaking news workflow?
Screenshot of Dataminr breaking news detection dashboard showing geographic filters and alert tiers for local news coverage areas
February 23, 2026

How Patch uses Dataminr to keep its breaking news edge

Read moreHow Patch uses Dataminr to keep its breaking news edge
February 17, 2026

How the Star Tribune turned high school sports traffic into subscription revenue

Read moreHow the Star Tribune turned high school sports traffic into subscription revenue
February 12, 2026

Comparing Admiral, BlueConic, and Permutive for first-party data collection

Read moreComparing Admiral, BlueConic, and Permutive for first-party data collection
  • The Media Copilot Newsletter

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Interviews with AI and Media Leaders

AI Consulting for Media and PR

We build customized plans for AI training and strategy specific to your team. Whether you’re a small newsroom or a large agency, we’ll build a tailored plan that upskills your people and upgrades your workflows.

Schedule a Call

Don’t Just Take Our Word for It

Kaila P. profile picture
Kaila P.
23. August, 2024.
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I thought the class (AI Quick Start) was a very good balance between verbal education paired with hands on learning with the real life examples.
Alasdair W. profile picture
Alasdair W.
26. July, 2024.
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A brilliant session from a real AI content expert, tailored to our publication.
Mason M. profile picture
Mason M.
15. July, 2024.
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I feel that I have a much better grasp of the tools at my disposal and it's all thanks to the Media Copilot class with Pete!
Jackson W. profile picture
Jackson W.
9. July, 2024.
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If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot Substack.
Jennifer B. profile picture
Jennifer B.
28. June, 2024.
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I loved how practical the training was. I especially liked learning about the nuances involved in crafting prompts and drafting rules.
Zack C. profile picture
Zack C.
27. June, 2024.
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It was engaging and informative and offered lot of practical advice and takeaways that we can use right away to improve how our team uses AI tools and platforms.
Jillian P. profile picture
Jillian P.
27. June, 2024.
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Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!
Laura L. profile picture
Laura L.
13. June, 2024.
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This session provided clear explanations and many practical tips for information professionals wanting to understand the ever-changing world of generative AI.
Jaeme L. profile picture
Jaeme L.
18. May, 2024.
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Thanks for an informative session!
Keith O. profile picture
Keith O.
17. May, 2024.
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Thank you for covering all the topics I asked for in your calibration survey! This session was very valuable to me.
Meredith K. profile picture
Meredith K.
16. April, 2024.
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I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I've already built two documents using their guidance and am excited to continue exploring AI's capability across the media industry.
Borjana S. profile picture
Borjana S.
26. January, 2024.
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This was an absolutely amazing session. I think it may be the best training call we've ever done as a company. I feel like we are far ahead of where we were prior to training. So grateful for the thought the presenters put into this!
Allison A. profile picture
Allison A.
25. January, 2024.
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Loved the session. The content was incredibly useful and I learned some new things that I can't wait to apply to my work. Thanks for taking the time to cater the session so much to our specific agency needs, also.
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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