Topics
Topics
UX-Lite Sample Sizes for Confidence Intervals
The UX-Lite® is an increasingly popular UX metric. There’s a reason for its popularity. It’s a simple two-item questionnaire that measures perceptions of the user experience of any interface (product, app, website). Its two five-point items are combined and scaled to generate an overall score and subscale scores on ease and usefulness from 0 to
How the SEQ Correlates with Other Task Metrics
While task completion and task time are the default choices for measuring task effectiveness and task efficiency, the methods used to capture people’s feelings about an experience certainly seem more varied. But after measuring post-task perceptions for decades, we’ve found that a simple seven-point item does a good job of capturing not only perceptions of
48 UX Metrics, Methods, & Measurement Articles from 2025
Happy New Year from all of us at MeasuringU®! In 2025, we posted 48 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our 12th UX Measurement Bootcamp—a blended virtual event attended by UX practitioners who completed a combination
How Much Does Satisfaction Correlate with Ease?
Satisfaction is different than ease of use. But they are both attitudes. We provided the conceptual foundation for what satisfaction is, how it differs from perceived ease of use, and how both can be collected at the overall product level (also called the study level) or at the task level. So, while we know they
What Are UX Research Deliverables?
As professionals, we’re judged on what we produce. So-called deliverables are the artifacts produced by researchers. But what are UX research deliverables? Deliverables are almost always a digital record of inputs, outcomes, and recommendations in a document or presentation. But delivering documents and presentations fits the description of just about all knowledge worker output, so
What Is the Difference Between Ease and Satisfaction?
“Satisfaction” is used rather broadly in vernacular speech. We can feel satisfied with a meal, a movie, or a moment. Our feeling of satisfaction blends utility (it fed me), affect (I enjoyed it), and expectation (it lived up to or exceeded what I wanted). The dessert, the movie ending, or the moment can all be
Rake Weighting: How to Weight Survey Data with Multiple Variables
Having a representative sample is ideal when making inferences about your customer or user population. In practice, it can be difficult to recruit the right proportion of respondents, leaving your sample out of balance with the population. One way to adjust for being off balance is to weight the data you collected to get the
What Metrics Has MeasuringU Created?
At MeasuringU®, we don’t just use UX metrics—we create them. But what have we created, and what have we just used or extended? Across our combined careers, we (Jeff and Jim) have published 16 psychometrically qualified UX metrics (both creating original and modifying existing questionnaires) plus a method for combining prototypical usability metrics, and we
What Makes a Good UX Research Moderator?
Human research moderators aren’t going away. Despite technological advancements, such as remote unmoderated testing (with and without thinking aloud) and AI moderators, a live researcher asking questions to a live person will always be needed. Technological innovations are less likely to render things obsolete than make them more specialized (like Internet > TV > Radio).
Scatterplot Jitter—Why and How?
Scatterplots are powerful tools for visualizing data, especially when data is continuous and unbounded (or nearly so). For example, Figure 1 shows the relationship between concurrently collected System Usability Scale (SUS) and UX-Lite® data for 40 consumer software products. Figure 1: Example of scatterplot of concurrently collected SUS and UX-Lite data. Examination of the scatterplot
A Report Card for the Net Promoter Score
Should you use the Net Promoter Score? Maybe, maybe not. We’re not here to debate whether you should use it or not (and you may not have a choice). Instead, we want to use data (rather than opinions) to review and grade 13 claims made about the NPS, some from NPS critics and others from
UX Practitioners’ Satisfaction with Pay Transparency
Is sharing pay information a good idea? What happens when companies share more about how they pay their people? So-called pay transparency refers to company policies that encourage the sharing of compensation-related information, such as salary ranges, pay scales, and compensation structures. This information may be supplied to current employees, job candidates, or the public.