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The word “crowdsourcing” was first used in 2006 by Jeff Howe, a writer for WIRED, to describe the process by which certain firms built their business models by using the wisdom of crowds. This process involved collaboration, aggregation, teamwork, consensus and creativity (Brabham, 2008). Mobile crowdsourcing (MCS), a novel paradigm that combines crowdsourcing and smartphone-based mobile technolog...

