Hi, I’m Melin — creative director, founder and joyful troublemaker.

I run Seedable Studio, a digital agency helping ambitious founders validate their ideas and build meaningful, inclusive products. With two decades of experience spanning brand, UX and digital strategy, my work is rooted in one thing: human-centred design.

I’m here for the nuance. The friction. The joyful mess of trying to make things work for people, not just for business.

I’m passionate about solving real problems with digital products, accessible, inclusive and sustainable deign and creative leadership.

MY VALUES

My work is guided by 4C values that shape how I show up, with clients, collaborators, and my team:

Curiosity

I ask a lot of questions, the kind that unlock clarity, spark ideas, and bring deeper meaning to the work. I’m always learning, listening, and genuinely invested in the “why” behind what we create.

Courage

Open communication is central to how I work. I believe in being honest, transparent and values-led, even when it’s hard. It’s how I choose which projects I take on, and how I lead every step of the way.

Care

I care deeply about my work, my teammates, and my clients. I support people to achieve their goals with thoughtful planning. I mentor, especially women in the creative industry to gain confidence and shine.

Cheer

I love what I do, and I bring that energy into every space I enter. From celebrations to making meetings less boring, I lead with joy, honesty and presence. You’ll always get the real me.

WORKING TOGETHER: WHAT THEY SAY

I’ve been working in the creative sector for nearly two decades, with the pleasure of collaborating in branding agencies, digital agencies, and with some truly incredible individuals. I’ve managed teams of all sizes and purposes—whether organising volunteer groups for events and festivals, leading developers and designers in the production of digital products, or coordinating videographers, designers, and photographers for ad campaigns.

I can honestly say I’ve loved every challenge I’ve faced and consider myself fortunate to have worked with such wonderful people. Here’s what some of them have said about working with me:

I’ve worked with Melin on a new website build project. I found her to be hugely supportive, knowledgeable and committed to delivering to client deadlines and requirements.

Not only is Melin good at what she does, she does it with passion and humour, building relationships and networks across multiple teams and disciplines.

I have no hesitation in recommending her and Illustrate to any business looking for digital expertise.

Nathan Harrington PGDip MCIM Head of Brand at Aldermore

See the other recommendations for Melin's expertise, attention to detail, professionalism, client service ..... My contribution is about her leadership, her dedication, her energy, her generosity to the professional community, to emerging designers. She has a vision, develops an intention and then acts on it. She is a creative force of nature. Work with her if you can, your life will be the richer for it.

Prof. Olwen Moseley Professor Emeritus & Retired Dean of Cardiff School of Art & Design

Melin is a rare calibre of digital consultant who balances practical skills, good people skills and client management skills effectively to generate trust and output great work. Both focused and really pleasant to work with.

Martyn Kelly UX Researcher & Strategist

I had the pleasure of working with Melin when we enlisted the help of Illustrate Digital to help build the DevOpsGroup Academy website. From the very beginning, it was clear that she was focused on understanding exactly what we wanted and delivering that to a high standard. Through the project, Melin was super personable, very detailed, and always focused on creating something amazing.

Claire Mabbett Designer & Illustrator at GBG Plc

I had the pleasure of working with Melin at Illustrate Digital when conducting some sales and strategy sessions with them. Melin is clearly the professional. Oh and she clearly cares. A lot! She cares about getting the quality right, and she cares about the people she works with whether that's customers or colleagues. She's happiest when she has a challenge to solve and throws herself into delivering brilliant quality work. A great asset to the team 😉

Brad Smith Digital & Agency consultant

I’ve worked with Melin as part of her team at CreativeMornings and Cardiff Design Festival. Melin is a joy to work with, I’m always in awe of everything she does and all she manages to achieve in a short space of time.

She’s very driven and passionate about doing good in the world and giving a voice to people to deserve to be heard. She is a really supportive and inspiring team leader, has a great energy and is a wonderful person to be around.

Lowri Howells Graphic Designer specialising in branding and creative campaign design

Melin is a joy to work with. She's an absolute professional, her work is incredible and her enthusiasm is infectious. I can't recommend her enough.

Lauren Orme Co-Founder and Creative Director at Picl Animation, Festival Director at Cardiff Animation Festival

Me & You? Could Be Something.

If something here resonates — let’s talk.

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