Anveshak International Journal of Management, 2013
The purpose of this paper is to assess the role of entertainment in the shopping behaviour in mal... more The purpose of this paper is to assess the role of entertainment in the shopping behaviour in malls of Jaipur. It seeks to explore whether entertainment activity at malls is capable of drawing or attracting additional shoppers to the malls. It also strives to study the factors which contribute to the entertaining shopping experience. The purpose of this paper is also to assess impact of entertainment on motivation for shopping on different genders and different age groups. The data for the study was collected from face-to-face intercepts of shoppers of malls with entertainment facilities in Jaipur. A survey was conducted using a structured questionnaire among 200 shoppers visiting malls. Descriptive statistics were used to draw significant conclusions. The analysis concludes that entertainment results in attracting additional shoppers to the malls. The findings will be useful for mall owners and marketers to devise appropriate strategies with regard to entertainment activities at ma...
The buying pattern among Indian consumers has witnessed dramatic change over the past decade. Hig... more The buying pattern among Indian consumers has witnessed dramatic change over the past decade. Higher income has enhanced consumer buying power. As a result, consumers are readily adopting global luxury brands at a much faster pace. Indian consumers are attracted towards acquiring luxury brands and purchasing these brands has become a prestige symbol. Luxury brands are helpful in communicating one's uniqueness, fashion style and individuality in social circles. This study analyzes the impact of dimensions of consumers’ need for uniqueness and fashion consciousness on the attitude towards luxury brands. A structured questionnaire was used to collect the data. To test the hypotheses, correlation and regression analyses were employed. The findings suggest that the dimensions of consumers’ need for uniqueness and fashion consciousness positively influence their attitude towards luxury brands. The paper concludes with a discussion on the future directions of study.
IntroductionIndian consumers are adopting the global luxury brands and global lifestyles more con... more IntroductionIndian consumers are adopting the global luxury brands and global lifestyles more conveniently and at much faster pace than anticipated. Internet has further enabled the companies to reach the Indian consumers in distant areas. It is estimated that Indian luxury market will touch $30 bn mark by 2015 and the country may become the world's fifth largest consumer market by 2025. Laxman Narasimhan, Director, McKinsey rightly pointed that, "Between China and India you are looking at a quarter of the global luxury market in 2015. The growth in India between 2015 and 2020 will become even larger as more people come into the consumption curve. Nine million households will be targets for luxury or near luxury consumption. Nearly 42% of India's wealthy households are in Delhi and Mumbai. Indian consumers really care about brands. Almost 22% of Indian consumers try foreign products and brands."1 In India, as the income levels of middle class have gone up and they ...
The paper briefly explains the role of brands in modern society, by focusing on how they are reco... more The paper briefly explains the role of brands in modern society, by focusing on how they are recognised and given meaning by the consumers. Furthermore, study represents the key concept of the Marketing, brand identity, and provides the information with its topic statement. Audi have created and communicated a brand identity in world market. Having introduced the key concepts, the study continues with the relevant communication theory of Audi Brand. Through explanation, analysis and discussion of the concepts of branding, bring clarity to the subjects and show how these ideas are conceptualised by Audi in market. The chapter starts with a short brand analysis based on various market and consumer reports. Luxury car manufacturers brand positioning strategies are identified that target audience and provides insight to the consumer needs and trends. The salient elements of the brand identity are chosen and eventually communicated via a various brand position statements. Final stage is the conclusion based on the findings and evaluation of the study.
Journal of Contemporary Research in Management, Aug 26, 2014
The fundamental base of corporate governance is the agency theory which states that there is sepa... more The fundamental base of corporate governance is the agency theory which states that there is separation between ownership and control. This separation creates divergence in the interests of various parties involved including management and stakeholders, generating agency problem. In particular, better disclosures are considered to be the better way to reduce the agency problem. Corporate governance appends transparency and disclosure of corporate structure to ensure accountability of management towards shareholders. This paper sets out to examine the disclosure practices adopted by the Indian banking sector. A composite disclosure checklist consisting of more than 104 items is developed including both mandatory and non-mandatory items. Disclosure checklist is formulated on the basis of existing literature, various corporate governance index formulated by previous researchers, norms of Clause 49 of Listing Agreement. The recommendations of Clause 49 were incorporate by Kumar Manglam Birla Committee laid down by SEBI. The findings of the study indicates that Indian banking sector is compliant with the mandatory disclosure practices but not enough to hit the highest point. Also, banks are on the path to the adoption of and making disclosures regarding voluntary recommendations. This paper is an attempt to contribute to the academic literature by illustrating that a strict check by regulatory authorities brings the prospective for high compliance regarding disclosure and transparency.
Opportunity evaluation represents a core aspect of the entrepreneurial process. Prior research su... more Opportunity evaluation represents a core aspect of the entrepreneurial process. Prior research suggests that evaluation of new opportunities is influenced by biases rooted in subjective beliefs, values, and assumptions. In the present study, we used stereotype activation theory to propose that respondent gender (men-women), content of stereotype (masculine-feminine), and the manner in which stereotype information is presented (subtleblatant) interact to influence evaluations of a new business opportunity. We found that both masculine and feminine stereotype activation influenced men and women's evaluation of a business opportunity differently depending upon whether the stereotype was blatantly or subtly activated. Our results indicate that gender stereotype activation can both boost and impede men and women's subsequent actions on entrepreneurial tasks such as opportunity evaluation, depending on the content of the stereotype and the manner in which it is presented. Implications and directions for future research are discussed.
Anveshak International Journal of Management, 2013
The purpose of this paper is to assess the role of entertainment in the shopping behaviour in mal... more The purpose of this paper is to assess the role of entertainment in the shopping behaviour in malls of Jaipur. It seeks to explore whether entertainment activity at malls is capable of drawing or attracting additional shoppers to the malls. It also strives to study the factors which contribute to the entertaining shopping experience. The purpose of this paper is also to assess impact of entertainment on motivation for shopping on different genders and different age groups. The data for the study was collected from face-to-face intercepts of shoppers of malls with entertainment facilities in Jaipur. A survey was conducted using a structured questionnaire among 200 shoppers visiting malls. Descriptive statistics were used to draw significant conclusions. The analysis concludes that entertainment results in attracting additional shoppers to the malls. The findings will be useful for mall owners and marketers to devise appropriate strategies with regard to entertainment activities at ma...
The buying pattern among Indian consumers has witnessed dramatic change over the past decade. Hig... more The buying pattern among Indian consumers has witnessed dramatic change over the past decade. Higher income has enhanced consumer buying power. As a result, consumers are readily adopting global luxury brands at a much faster pace. Indian consumers are attracted towards acquiring luxury brands and purchasing these brands has become a prestige symbol. Luxury brands are helpful in communicating one's uniqueness, fashion style and individuality in social circles. This study analyzes the impact of dimensions of consumers’ need for uniqueness and fashion consciousness on the attitude towards luxury brands. A structured questionnaire was used to collect the data. To test the hypotheses, correlation and regression analyses were employed. The findings suggest that the dimensions of consumers’ need for uniqueness and fashion consciousness positively influence their attitude towards luxury brands. The paper concludes with a discussion on the future directions of study.
IntroductionIndian consumers are adopting the global luxury brands and global lifestyles more con... more IntroductionIndian consumers are adopting the global luxury brands and global lifestyles more conveniently and at much faster pace than anticipated. Internet has further enabled the companies to reach the Indian consumers in distant areas. It is estimated that Indian luxury market will touch $30 bn mark by 2015 and the country may become the world's fifth largest consumer market by 2025. Laxman Narasimhan, Director, McKinsey rightly pointed that, "Between China and India you are looking at a quarter of the global luxury market in 2015. The growth in India between 2015 and 2020 will become even larger as more people come into the consumption curve. Nine million households will be targets for luxury or near luxury consumption. Nearly 42% of India's wealthy households are in Delhi and Mumbai. Indian consumers really care about brands. Almost 22% of Indian consumers try foreign products and brands."1 In India, as the income levels of middle class have gone up and they ...
The paper briefly explains the role of brands in modern society, by focusing on how they are reco... more The paper briefly explains the role of brands in modern society, by focusing on how they are recognised and given meaning by the consumers. Furthermore, study represents the key concept of the Marketing, brand identity, and provides the information with its topic statement. Audi have created and communicated a brand identity in world market. Having introduced the key concepts, the study continues with the relevant communication theory of Audi Brand. Through explanation, analysis and discussion of the concepts of branding, bring clarity to the subjects and show how these ideas are conceptualised by Audi in market. The chapter starts with a short brand analysis based on various market and consumer reports. Luxury car manufacturers brand positioning strategies are identified that target audience and provides insight to the consumer needs and trends. The salient elements of the brand identity are chosen and eventually communicated via a various brand position statements. Final stage is the conclusion based on the findings and evaluation of the study.
Journal of Contemporary Research in Management, Aug 26, 2014
The fundamental base of corporate governance is the agency theory which states that there is sepa... more The fundamental base of corporate governance is the agency theory which states that there is separation between ownership and control. This separation creates divergence in the interests of various parties involved including management and stakeholders, generating agency problem. In particular, better disclosures are considered to be the better way to reduce the agency problem. Corporate governance appends transparency and disclosure of corporate structure to ensure accountability of management towards shareholders. This paper sets out to examine the disclosure practices adopted by the Indian banking sector. A composite disclosure checklist consisting of more than 104 items is developed including both mandatory and non-mandatory items. Disclosure checklist is formulated on the basis of existing literature, various corporate governance index formulated by previous researchers, norms of Clause 49 of Listing Agreement. The recommendations of Clause 49 were incorporate by Kumar Manglam Birla Committee laid down by SEBI. The findings of the study indicates that Indian banking sector is compliant with the mandatory disclosure practices but not enough to hit the highest point. Also, banks are on the path to the adoption of and making disclosures regarding voluntary recommendations. This paper is an attempt to contribute to the academic literature by illustrating that a strict check by regulatory authorities brings the prospective for high compliance regarding disclosure and transparency.
Opportunity evaluation represents a core aspect of the entrepreneurial process. Prior research su... more Opportunity evaluation represents a core aspect of the entrepreneurial process. Prior research suggests that evaluation of new opportunities is influenced by biases rooted in subjective beliefs, values, and assumptions. In the present study, we used stereotype activation theory to propose that respondent gender (men-women), content of stereotype (masculine-feminine), and the manner in which stereotype information is presented (subtleblatant) interact to influence evaluations of a new business opportunity. We found that both masculine and feminine stereotype activation influenced men and women's evaluation of a business opportunity differently depending upon whether the stereotype was blatantly or subtly activated. Our results indicate that gender stereotype activation can both boost and impede men and women's subsequent actions on entrepreneurial tasks such as opportunity evaluation, depending on the content of the stereotype and the manner in which it is presented. Implications and directions for future research are discussed.
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