Mobile application of the international food delivery service SmileFood
The first online
restaurant
in Ukraine
Founded in Ukraine in 2013, SMILEFOOD began its journey as an initiator of online restaurants in Eastern Europe.
CLIENT:
SmileFood– international company
In the process of developing a mobile application for iOS and Android platforms, our tasks included improving the existing company style and design concept, as well as creating a unified and intuitive interface for users from different countries
The primary task
We conducted a complete revision of the brand concept and developed a universal visual package that could be used in conjunction with other marketing resources.
The screen that is seen first
Main screenand categoriesthis is whatattractsattention
main screen
On the main screen, there is a list of categories along with additional blocks representing popular dishes.
Separate product screen
Every detail of product information is thought out to the smallest detail, and all functional aspects are carefully tuned for user comfort and to increase the average order amount.
Photo of the dish
Large photos directly impact the conversion rate.
Information component
One of the key needs of users is information about the calorie content of the dish, so this detail is displayed at the top.
Description of the dish
Thanks to a short description, the user gets more details about the dish they plan to purchase.
Cross Sale
With the aim of increasing sales volumes, the app offers the client similar products.
Adding to favorites
The ability to add a dish to a personal list of favorites.
Rating of the dish
The dish rating system helps gather more positive information.
Base selection
The restaurant is known for specializing in dishes based on various sauces. This characteristic is emphasized by highlighting this element in a priority position.
Ingredient editing
The functionality of options allows users to create the same dish they desire.
OrderProcessing
OrderProcessing
The order processing includes only basic functions, aiming to provide the most straightforward and user-friendly experience
Users can use bonus points for partial payment of the order
There is also functionality for promo codes to receive additional discounts
When placing an order, you can specify the desired date and time for receiving the order
To reduce the load on the call center, we have added the ability to track the delivery status in the application
For self-pickup options, a separate screen has been implemented, displaying a map with all points
Evaluation of the order
An essential component is the ability to receive feedback from users about the order and the quality of delivery. This provides a great opportunity to improve the service and also contributes to a positive perception of users, as their opinions and impressions are important and taken into account.
Clarity
Order information contains all the necessary key details for the customer
Convenience
The wholeinterfaceis adaptedto light anddark themes
