Lynne M Ciochetto

Lynne Ciochetto is an Associate Professor at the Institute of Communication Design, Massey University, New Zealand. Her research interests reflect her interdisciplinary background: sociology, anthropology, development studies and graphic design. Her recent focus has been the exploration of advertising and globalization in terms of social and cultural change. 2 key areas have emerged: case studies of the globalization of advertising in specific countries: Russia, India, China, Vietnam and Thailand. Complementing this approach are thematic studies of the market sectors: men, children and women. Her latest research direction is an exploration of the environmental impact of the growth in consumption in emerging economies and the role advertising plays in the growth of consumerism. Her book Advertising and globalization in the emerging economies of Brazil, Russia, India and China was published by Routledge London in December 2011.  Other book chapters include: ‘Advertising and marketing of the Indian Cinema’ in K.M. Gokulsing and W. Dissanayake Eds. (2013) Routledge Handbook of Indian Cinemas, London: Routledge; ‘Profit, People, Planet and Global rebalancing: the environmental implications of the next decades of development in the East Asian nations of Japan, South Korea, China and India’, in Global Rebalancing, Pieterse, J. and Kim, J. Eds. (2012) New York: Routledge; (2006) Advertising and globalization in India, in Globalisation: Indian experience, The Institute of Chartered Financial Accountants India, ICFAI, Hyderabad. Currently she is writing a book on The Future Sustainability of Sub-Saharan Africa: Comparing the Impact of China and the West in the Contemporary Era of Globalization for Imperial College Press, London (2014).
Address: School of Design Design
College of Creative Arts
Massey University
Wellington New Zealand