Device Usage
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In December, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 79% – this is a 0% drop from November. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.58% coming from desktop, and 1% from tablet.
Conversion Rate
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In December, the conversion rate from Beauty & Personal Care was the highest, at 5.6% – this is a 0.14% drop from November. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 6.22%, and Luxury & Jewelry has seen the lowest, at 0.94%.
Add-to-Cart Rate
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In December, the add-to-cart rate from Food & Beverage was the highest, at 10.09% – this is a 0.3% spike from November. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 9.65%, and Luxury & Jewelry has seen the lowest, at 2.41%.
Cart Abandonment Rate
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In December, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 81.81% – this is a 0.44% spike from November. In general, over the past twelve months, Beauty & Personal Care has seen the highest shopping cart abandonment rates, at 81.71%, and Pet Care & Veterinary Services has seen the lowest, at 53.06%.
Average Order Value
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In December, the AOV from Luxury & Jewelry was the highest, at $336 – this is a 4% spike from November. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $351, and Pet Care & Veterinary Services has seen the lowest, at $68.
Units per Transaction
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In December, the units per transaction from Food & Beverage was the highest, at 8.28 – this is a 11.22% spike from November. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 8.52, and Fashion, Accessories, and Apparel has seen the lowest, at 2.78.
Average Transactions per User
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In December, the transactions per user from Food & Beverage was the highest, at 0.43 – this is a 2.3% drop from November. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.37, and Luxury & Jewelry has seen the lowest, at 0.03.
