{"@attributes":{"version":"2.0"},"channel":{"title":"BizzyNews","link":"https:\/\/marketing.bizzyweb.com","description":"Explore a variety of marketing topics, trends, and insights for 2025. Discover HubSpot services, SEO strategies, social media tips, and more to stay ahead in the digital marketing landscape.","language":"en","pubDate":"Thu, 06 Aug 2026 15:31:31 GMT","item":[{"title":"HubSpot CRM Clean-Up Checklist for Overwhelmed Marketers","link":"https:\/\/marketing.bizzyweb.com\/hubspot-crm-clean-up-checklist-for-overwhelmed-marketers","description":"
\n \"two <\/a> \n<\/div> \n

If you\u2019ve had your HubSpot CRM<\/a> for a while now, it\u2019s probably a little messy. That\u2019s not a personal failing -it\u2019s an inevitability. With multiple people importing contacts, automations updating properties, and evolving internal processes, it\u2019s impossible to avoid a bit of duplication and mess. You don\u2019t see it right away, but you start to notice it over time: numbers are a bit off, leadership questions reports, people who you expect to get an email never do\u2026 and frustrations start piling up.<\/p>","category":["Digital Marketing","HubSpot"],"pubDate":"Thu, 30 Jul 2026 19:00:00 GMT","guid":"https:\/\/marketing.bizzyweb.com\/hubspot-crm-clean-up-checklist-for-overwhelmed-marketers"},{"title":"What\u2019s Changed About Website Privacy (And Why You Should Care)","link":"https:\/\/marketing.bizzyweb.com\/whats-changed-about-website-privacy-2026","description":"

\n \"a <\/a> \n<\/div> \n

It all started with a legal demand letter forwarded to me by a client. A lawyer was trolling their website and didn\u2019t see a cookie consent banner pop up. This lawyer wasn\u2019t based in the EU or in any US state that requires a consent banner. And yet, because they didn\u2019t see one, a legal threat was sent, banking on our client getting rattled by a legal notice and paying to make it go away. They (wisely) forwarded it to us first, and we were able to resolve the problem it and make a plan so trolls wouldn\u2019t knock at their virtual door again.<\/p>","category":["Digital Marketing","Web Design"],"pubDate":"Thu, 16 Jul 2026 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/whats-changed-about-website-privacy-2026"},{"title":"When AI Actually Helps Sales (And When It Just Gets in the Way)","link":"https:\/\/marketing.bizzyweb.com\/ai-sales-automation","description":"

\n \"a <\/a> \n<\/div> \n

If you spend enough time on LinkedIn, you'll eventually run into somebody claiming that AI is about to replace salespeople. Maybe not today, maybe not tomorrow, but soon<\/em>.<\/p>","category":["Sales","Automation","AI","HubSpot Sales Hub"],"pubDate":"Thu, 25 Jun 2026 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/ai-sales-automation"},{"title":"Smart Email Automation for Stalled B2B Pipelines","link":"https:\/\/marketing.bizzyweb.com\/smart-email-automation-for-stalled-b2b-pipelines","description":"

\n \"close-up <\/a> \n<\/div> \n

Every sales team has opportunities that simply stop moving.

A prospect seemed interested. A demo went well. The conversations were good. 

Then...nothing.

It could be for any number of reasons: the prospect got busy, internal priorities changed, or budgets got delayed.  It happens.

This is exactly where B2B automation can help. Automation keeps lukewarm opportunities from quietly disappearing while you focus your attention on hotter leads.

If you're using HubSpot <\/a>or another CRM with automation capabilities, here are five practical workflows you can start using today.<\/p>","category":["Sales and Marketing Alignment","HubSpot Sales Hub"],"pubDate":"Thu, 11 Jun 2026 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/smart-email-automation-for-stalled-b2b-pipelines"},{"title":"What are the Biggest SEO Risks When Redesigning a Website?","link":"https:\/\/marketing.bizzyweb.com\/website-redesign-seo-risks","description":"

\n \"a <\/a> \n<\/div> \n

One of the biggest misconceptions around website redesigns<\/a> is that SEO rankings<\/a> only drop when something goes \u201cwrong.\u201d In reality, even websites with beautiful designs, strong development teams, and solid branding updates can lose traffic if SEO is treated as an afterthought during the redesign process.

This is especially true for companies that already have established search visibility. You already have SEO equity built into your existing site structure, content, metadata, internal linking, and page authority. When that foundation changes, search engines notice.

That doesn\u2019t mean you should avoid redesigning your website. Avoiding a redesign can and will hurt your SEO and usability much more in the long run! It just means you need to consider the SEO risks during your website redesign.<\/span><\/p>","category":["SEO","Web Design"],"pubDate":"Thu, 28 May 2026 19:00:00 GMT","guid":"https:\/\/marketing.bizzyweb.com\/website-redesign-seo-risks"},{"title":"What an \u201cAI-Ready\u201d Website Actually Means","link":"https:\/\/marketing.bizzyweb.com\/what-an-ai-ready-website-actually-means","description":"

\n \"a <\/a> \n<\/div> \n

\u201cAI-ready\u201d has become one of those phrases agencies love throwing around right now. Every other website is suddenly \u201cAI-powered,\u201d \u201cAI-ready,\u201d or \u201cbuilt for the future.\u201d But what does that actually mean?<\/em><\/p>","category":["SEO","Web Design","AI"],"pubDate":"Thu, 14 May 2026 19:00:01 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/what-an-ai-ready-website-actually-means"},{"title":"How Fractional CMOs Build AI-Driven Marketing Systems That Scale","link":"https:\/\/marketing.bizzyweb.com\/fractional-cmo-ai-marketing","description":"

\n \"a <\/a> \n<\/div> \n

I\u2019ve worked with a lot of fractional CMOs<\/a>, and the pattern is pretty consistent. CMOs are never short on ideas: they\u2019re short on time, structure, and a team<\/span> that can actually execute what\u2019s in their head.<\/p>","category":["AI","Loop Marketing"],"pubDate":"Thu, 30 Apr 2026 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/fractional-cmo-ai-marketing"},{"title":"Why AI-Written Content Won\u2019t Win in AI Search","link":"https:\/\/marketing.bizzyweb.com\/what-ai-search-actually-rewards","description":"

\n \"a <\/a> \n<\/div> \n

AI made it easy to go from one blog a month to one a day (or more). And on the surface, that feels<\/em> like a win. More content should mean more chances to show up in search, right?

There\u2019s also this assumption that AI tools might favor AI-written content. That somehow, because it\u2019s all built on similar technology, it would naturally rise to the top.

I get <\/em>why that makes sense. The reality, though? It's a lot more complicated. If you've tried spitting out a bunch of AI-generated content yourself, you've probably seen it: your rankings, views, and engagements are actually dropping. <\/em>AI-generated content is hurting, <\/em>not helping.

AI search is a lot less concerned with how <\/em>content is created and how much<\/em> you create and a lot <\/span>more focused on what that content actually does.<\/span><\/p>","category":["Content Marketing","Digital Marketing","AI"],"pubDate":"Thu, 09 Apr 2026 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/what-ai-search-actually-rewards"},{"title":"Adapting Your SEO Strategy for Google AI Overviews","link":"https:\/\/marketing.bizzyweb.com\/adapting-your-seo-strategy-for-google-ai-overviews","description":"

\n \"Aerial <\/a> \n<\/div> \n

Many businesses are seeing a new pattern in their analytics: rankings stay the same, but traffic has dropped way down. Why is that?<\/p>","category":["Content Marketing","Content Writing Tips","Digital Marketing","AI","Loop Marketing"],"pubDate":"Thu, 26 Mar 2026 19:00:00 GMT","guid":"https:\/\/marketing.bizzyweb.com\/adapting-your-seo-strategy-for-google-ai-overviews"},{"title":"The Myth of Fully Automated Marketing","link":"https:\/\/marketing.bizzyweb.com\/the-myth-of-fully-automated-marketing","description":"

\n \"close <\/a> \n<\/div> \n

Marketing software has gotten very good at selling a particular dream. You've probably seen this exact pitch: connect your systems, turn it on, and AI automation will just do everything<\/span><\/em> for you! It'll write what you need, automatically find and reach out to prospects, and update your CRM. Leads move through the funnel while your team focuses on bigger things.

And I\u2019ll be honest, parts of that vision are actually true. Parts.<\/span><\/em><\/p>","category":["Digital Marketing","Automation","AI","Loop Marketing"],"pubDate":"Thu, 12 Mar 2026 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/the-myth-of-fully-automated-marketing"},{"title":"HubSpot Pricing Guide (Updated for March 2026)","link":"https:\/\/marketing.bizzyweb.com\/hubspot-pricing-guide","description":"

\n \"a <\/a> \n<\/div> \n

HubSpot\u2019s pricing can feel like a moving target - especially when you\u2019re trying to balance your business goals with your budget. Whether you're considering Marketing Hub, Sales Hub, Service Hub or a mix of Hubs, each comes with its own pricing structure, tiers, and optional add-ons. That\u2019s why we\u2019ve broken it all down in plain English.<\/p>","category":["HubSpot Services\/CRM","HubSpot"],"pubDate":"Tue, 03 Mar 2026 16:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/hubspot-pricing-guide"},{"title":"Paid Search vs. SEO: Which Is Better for Your Business?","link":"https:\/\/marketing.bizzyweb.com\/paid-vs-seo-which-best-fits-your-business","description":"

\n \"two <\/a> \n<\/div> \n

When you need to start generating leads, paid search often feels like the obvious first move. You launch campaigns, set a budget, and expect leads to follow.<\/p>","category":["SEO","PPC","Digital Marketing"],"pubDate":"Thu, 26 Feb 2026 20:00:00 GMT","guid":"https:\/\/marketing.bizzyweb.com\/paid-vs-seo-which-best-fits-your-business"},{"title":"10 Benefits of Using HubSpot CRM for Small Business Growth","link":"https:\/\/marketing.bizzyweb.com\/hubspot-crm-benefits-for-small-business-growth","description":"

\n \"a <\/a> \n<\/div> \n

Growth is exciting. But it's also where cracks start to show. As the number of leads increase, staying on top of everything becomes a juggling act of disconnected inboxes, spreadsheets, and human memory. That's exactly the moment where sales leaders realize they can't keep going like this and need a place to store contacts.<\/p>","category":["HubSpot Services\/CRM","HubSpot"],"pubDate":"Thu, 12 Feb 2026 20:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/hubspot-crm-benefits-for-small-business-growth"},{"title":"How Can Audience Segmentation Enhance Your Inbound Marketing Efforts","link":"https:\/\/marketing.bizzyweb.com\/how-can-audience-segmentation-enhance-your-inbound-marketing-efforts","description":"

\n \"fruit <\/a> \n<\/div> \n

If your inbound marketing<\/a> feels like your tires are spinning but the car\u2019s not moving, the answer might be hidden in plain sight: you\u2019re trying to do too much, for too many.<\/p>","category":"Inbound Marketing","pubDate":"Thu, 29 Jan 2026 21:59:59 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/how-can-audience-segmentation-enhance-your-inbound-marketing-efforts"},{"title":"How Website Performance Metrics Impact SEO and User Experience","link":"https:\/\/marketing.bizzyweb.com\/website-perfomance-impact-seo-and-ux","description":"

\n \"close <\/a> \n<\/div> \n

Your site can look healthy on paper while underperforming in practice. The site looks good, you're consistently publishing new blog posts, and you're keeping an eye on your SEO score. But something's still not right. Organic traffic starts to slip, pages that once performed well no longer show up as consistently in search, and AI-driven results begin surfacing other sources instead.

In most cases, it's nothing you did. It's what you overlooked. The search environment constantly changes, and so do the signals search engines prioritize when deciding what deserves visibility.

Website performance metrics<\/span> sit at the center of that shift. They influence whether your site gets surfaced in traditional search results, appears in generative and AI-powered search experiences, and delivers a usable experience once someone clicks through, making performance a foundational link between SEO and user experience.<\/p>","category":["SEO","Web Design"],"pubDate":"Wed, 14 Jan 2026 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/website-perfomance-impact-seo-and-ux"},{"title":"Using Analytics to Refine Your Inbound Marketing Funnel & Boost Leads","link":"https:\/\/marketing.bizzyweb.com\/using-analytics-to-refine-your-inbound-marketing-funnel-boost-leads","description":"

\n \"close <\/a> \n<\/div> \n

Want to know the silent killer of most inbound marketing funnels?<\/p>","category":["Inbound Marketing","Loop Marketing"],"pubDate":"Thu, 18 Dec 2025 20:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/using-analytics-to-refine-your-inbound-marketing-funnel-boost-leads"},{"title":"From Click to Conversion: Understanding Local Search Intent","link":"https:\/\/marketing.bizzyweb.com\/understanding-local-search-intent","description":"

\n \"a <\/a> \n<\/div> \n

Search has gotten smarter. People aren\u2019t typing in stiff, precise keywords anymore. They\u2019re searching the way they talk (and sometimes, literally talking to their devices). They're searching across Google and generative AI engines. And every one of those searches carries clues about what they want and how close they are to taking action. Whether the query shows up in Google or an AI-powered search tool, the goal is the same: match the user with the most relevant answer, based on what the search engine knows about them.<\/p>","category":["SEO","Buyer's Journey"],"pubDate":"Thu, 11 Dec 2025 20:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/understanding-local-search-intent"},{"title":"10 Key Elements of an Effective Inbound Marketing Strategy","link":"https:\/\/marketing.bizzyweb.com\/inbound-marketing-strategy-elements","description":"

\n \"a <\/a> \n<\/div> \n

Inbound marketing<\/a> flipped the script on traditional advertising. Instead of chasing people down, it helps prospects find and trust you<\/span> by showing up with the right content at the right time.

The best inbound strategies aren\u2019t about clever campaigns or perfect taglines. They\u2019re about solving real problems for real people. When you do that, trust builds naturally \u2014 and trust is what drives growth.<\/p>","category":["Inbound Marketing","Content Marketing","HubSpot Marketing Hub"],"pubDate":"Thu, 20 Nov 2025 20:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/inbound-marketing-strategy-elements"},{"title":"Boost Your Sales Funnel: How to Create Effective HubSpot Workflows","link":"https:\/\/marketing.bizzyweb.com\/creating-effective-hubspot-workflows","description":"

\n \"a <\/a> \n<\/div> \n

A common cause of stuck or underperforming sales funnels is getting overwhelmed with repetitive tasks. HubSpot workflows fix that.<\/p>","category":["Sales","Sales and Marketing Alignment","HubSpot Sales Hub"],"pubDate":"Thu, 06 Nov 2025 20:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/creating-effective-hubspot-workflows"},{"title":"10 Common Local Search Marketing Mistakes & How to Avoid Them","link":"https:\/\/marketing.bizzyweb.com\/local-search-marketing-mistakes-to-avoid","description":"

\n \"a <\/a> \n<\/div> \n

It\u2019s easy to chase visibility everywhere online and miss the one place it matters most: right in your own backyard.<\/p>","category":"SEO","pubDate":"Thu, 23 Oct 2025 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/local-search-marketing-mistakes-to-avoid"},{"title":"20 SEO Web Design Tips to Enhance User Experience and Performance","link":"https:\/\/marketing.bizzyweb.com\/seo-web-design-tips-enhance-ux-performance","description":"

\n \"A <\/a> \n<\/div> \n

It's important for your website to look good. But it also needs to work hard.<\/p> \n

Design<\/a> is what gets your website noticed. SEO<\/a> (and increasingly, AIO) is what gets your website found. The right design choices make your website discoverable, valuable, and a true lead magnet.<\/p> \n

Design and SEO go hand in hand when it comes to building a site that attracts visitors and keeps them engaged. In this guide, I\u2019ll walk you through 20 SEO web design tips that do just that. Each one is practical, tested, and focused on creating a faster, smoother experience for your visitors while giving search engines what they need to rank your site higher.<\/p>","category":"SEO","pubDate":"Thu, 09 Oct 2025 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/seo-web-design-tips-enhance-ux-performance"},{"title":"What is Loop Marketing? Marketing in the AI Era","link":"https:\/\/marketing.bizzyweb.com\/what-is-loop-marketing","description":"

\n \"a <\/a> \n<\/div> \n

Marketing is no longer a straight line, starting with a customer's inquiry and ending at your website.  The way people browse, research, and shop online has changed. 60% of Google searches<\/a> today end in no clicks. <\/p>","category":"Loop Marketing","pubDate":"Wed, 24 Sep 2025 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/what-is-loop-marketing"},{"title":"25 Game-Changing HubSpot Updates from INBOUND2025","link":"https:\/\/marketing.bizzyweb.com\/insights-from-inbound-2025","description":"

\n \"a <\/a> \n<\/div> \n

INBOUND25 just wrapped up: and wow. HubSpot<\/a> unveiled 25 major platform updates at INBOUND2025, marking the most significant evolution in the platform's history. The headline announcement introduces Loop Marketing<\/a>: an entirely new marketing strategy that flips everything we know about digital media on its head.<\/p>","category":["HubSpot","Loop Marketing"],"pubDate":"Wed, 03 Sep 2025 18:00:00 GMT","author":"jen.meyer@bizzyweb.com (Jen Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/insights-from-inbound-2025"},{"title":"Top 10 Reasons Your Business Needs a Website Redesign","link":"https:\/\/marketing.bizzyweb.com\/reasons-to-redesign-your-website","description":"

\n \"Several <\/a> \n<\/div> \n

Your website <\/a>is your digital front door. It\u2019s where people form their first impression of your business, and it happens fast.<\/em>  Research shows <\/a>that 75% of users judge a company\u2019s credibility based on the design of its website.<\/p>","category":["Web Design","CMS"],"pubDate":"Wed, 27 Aug 2025 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/reasons-to-redesign-your-website"},{"title":"The Benefits of HubSpot CMS for B2B: A Game Changer","link":"https:\/\/marketing.bizzyweb.com\/benefits-of-hubspot-cms-for-b2b","description":"

\n \"close-up <\/a> \n<\/div> \n

Your website <\/em>should<\/span> be more than just a digital brochure. It should<\/em> support long buyer journeys, capture leads effectively, and reflect the strategy behind your brand.<\/p>","category":["HubSpot","CMS","HubSpot Content Hub"],"pubDate":"Thu, 14 Aug 2025 19:00:00 GMT","author":"jen.meyer@bizzyweb.com (Jen Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/benefits-of-hubspot-cms-for-b2b"},{"title":"Choosing HubSpot Implementation Partner vs. In-House Team","link":"https:\/\/marketing.bizzyweb.com\/hubspot-implementation-parnter-vs-inhouse","description":"

\n \"a <\/a> \n<\/div> \n

When I first got HubSpot<\/span><\/a>, I was pumped<\/em>. This was going to seriously level up my business. Easy marketing! Seamless automations! Beautiful reports! I rolled up my sleeves, opened my portal\u2026 and promptly fell into a black hole.<\/p>","category":"HubSpot Services\/CRM","pubDate":"Thu, 31 Jul 2025 18:00:00 GMT","author":"jen.meyer@bizzyweb.com (Jen Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/hubspot-implementation-parnter-vs-inhouse"},{"title":"BizzyWeb Hits Diamond Tier as HubSpot Solutions Partner","link":"https:\/\/marketing.bizzyweb.com\/bizzyweb-hits-diamond-tier-as-hubspot-solutions-partner","description":"

\n \"BizzyWeb's <\/a> \n<\/div> \n

BizzyWeb<\/span><\/a> is thrilled to announce that it has achieved the Diamond tier of HubSpot\u2019s Solutions Partner Program<\/span><\/a>.HubSpot<\/span><\/a>, the customer platform that helps businesses grow better, works hand-in-hand with partner experts to scale their businesses through CRM, inbound software, services and support.  <\/p>","category":"HubSpot","pubDate":"Thu, 17 Jul 2025 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/bizzyweb-hits-diamond-tier-as-hubspot-solutions-partner"},{"title":"5 Low Effort, High Impact Digital Marketing Strategies","link":"https:\/\/marketing.bizzyweb.com\/low-effort-high-impact-digital-marketing-strategies","description":"

\n \"a <\/a> \n<\/div> \n

Digital marketing<\/a> often feels like you're barely keeping your head above water. Riding the wave of algorithmic and behavioral changes is a never-ending battle. <\/p>","category":"Digital Marketing","pubDate":"Thu, 17 Jul 2025 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/low-effort-high-impact-digital-marketing-strategies"},{"title":"What's the Difference Between Digital Marketing and Inbound Marketing?","link":"https:\/\/marketing.bizzyweb.com\/news\/whats-the-difference-between-digital-marketing-and-inbound-marketing","description":"

\n \"3D <\/a> \n<\/div> \n

Attracting new customers online is more difficult than ever. With a huge flood of noise to sift through, customers are overwhelmed by choice. This means that they're not passively sitting by and waiting for your brand to find them and ignite a spark - they're looking for answers themselves and finding your competitors.<\/p> \n

On the flip side, many brands have learned that more isn't better. Getting 50+ leads a week is great...until you actually start sifting through them and realizing that between the solicitations and bots, these leads are low value and out of market.<\/p> \n

Digital marketing and inbound marketing are both online efforts to attract customers, but they're not the same. Digital marketing focuses on pushing your message in front of potential customers. Inbound marketing focuses on them finding you during their research. Let's explore the differences between these two more in-depth and how you can utilize them both to start attracting your customers.
<\/p>","category":["Inbound Marketing","Digital Marketing"],"pubDate":"Thu, 26 Jun 2025 12:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/news\/whats-the-difference-between-digital-marketing-and-inbound-marketing"},{"title":"20 Ideas for Quick and Creative Marketing Emails","link":"https:\/\/marketing.bizzyweb.com\/news\/20-writing-prompts-quick-creative-emails","description":"

\n \"hands <\/a> \n<\/div> \n

Whether you're a small business or a massive multinational corporation, one thing is the same: email marketing<\/a> should be a critical part of your digital marketing<\/a> strategy. For every $1 you spent on email marketing, organizations see an average return of $21-40<\/a>. <\/strong>That's an almost unbelievable margin.<\/p> \n

But creating a killer email isn't as simple as pressing \"send.\" First, you have to write it. And that prospect is daunting. <\/p> \n

If you're struggling with ideas, explore our curated list of creative email topics. These ideas are designed to jumpstart your creative process.<\/p> \n

Related Content: 10 Steps for Better Marketing Emails<\/a><\/h4>","category":["Email Marketing","Digital Marketing"],"pubDate":"Mon, 23 Jun 2025 12:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/news\/20-writing-prompts-quick-creative-emails"},{"title":"HubSpot Implementation Checklist for Beginners","link":"https:\/\/marketing.bizzyweb.com\/hubspot-implementation-for-beginners","description":"
\n \"a <\/a> \n<\/div> \n

Migrating to HubSpot's CRM?<\/a> Congratulations! Great choice...now let's make sure it delivers.<\/p>","category":["HubSpot Services\/CRM","HubSpot","CRM","Implementation"],"pubDate":"Thu, 05 Jun 2025 16:50:23 GMT","author":"jen.meyer@bizzyweb.com (Jen Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/hubspot-implementation-for-beginners"},{"title":"Top 10 CRM Data Migration Mistakes You Need to Avoid","link":"https:\/\/marketing.bizzyweb.com\/crm-data-migration-mistakes-to-avoid","description":"

\n \"a <\/a> \n<\/div> \n

Migrating from one CRM to another is always an intense process. Automations can only get you so far. You're still going to need to do a ton of manual lifting. And when you have multiple people, multiple teams and multiple organizations all working together, something is bound to go wrong.<\/i><\/p> \n

My team and I do a lot<\/em> of migrations from other CRMs into HubSpot<\/a>. Through this process, I've seen some common mistakes that nearly everyone makes. If you know to watch for these pitfalls, you'll be able to avoid them during your own migration process.<\/p>","category":["HubSpot Services\/CRM","HubSpot","Implementation"],"pubDate":"Thu, 29 May 2025 18:45:00 GMT","author":"jen.meyer@bizzyweb.com (Jen Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/crm-data-migration-mistakes-to-avoid"},{"title":"Essential Elements of a Winning Social Media Strategy","link":"https:\/\/marketing.bizzyweb.com\/essential-elements-of-a-winning-social-media-strategy","description":"

\n \"a <\/a> \n<\/div> \n

The secret to social media success<\/a> for brands isn't virality. Sure, it helps<\/em> if you can get a ton of eyeballs on your page, but if that's not driving meaningful engagement, then it's not doing anything for you.<\/p>","category":["Social Media Marketing","PPC","Digital Marketing","Online Ads"],"pubDate":"Wed, 14 May 2025 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/essential-elements-of-a-winning-social-media-strategy"},{"title":"8 Reasons Why You Should Build Your Website in HubSpot","link":"https:\/\/marketing.bizzyweb.com\/news\/8-reasons-why-you-should-build-your-website-in-hubspot","description":"

\n \"a <\/a> \n<\/div> \n

Your website<\/a> is the first impression many people have of your business, so it's important to ensure that it's a good one. Choosing the right content management system (CMS) is a crucial step when building your website. The CMS is the foundation of your site. It impacts both what your visitors see and what they don't<\/span> see - all of the backend technology that your team needs to use to keep your site up-to-date.<\/p> \n

There's no shortage of options available, but we'll be taking a look at HubSpot<\/a>'s Content Management System (Content Hub)  and why it might be a good fit for your organization. <\/p> \n

Related Content: HubSpot vs WordPress: Which is Better?<\/a><\/p>","category":["HubSpot Services\/CRM","HubSpot","Web Design"],"pubDate":"Tue, 06 May 2025 18:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/news\/8-reasons-why-you-should-build-your-website-in-hubspot"},{"title":"HubSpot vs WordPress: Which is Better?","link":"https:\/\/marketing.bizzyweb.com\/hubspot-cms-vs-wordpress-which-is-better","description":"

\n \"a <\/a> \n<\/div> \n

HubSpot <\/a>and WordPress<\/a> are two of the most popular website platforms for businesses. And for a good reason - each offers different benefits, pricing structures, ease of use and functionality. But which one is better?<\/em><\/p>","category":["Growth-Driven Design","HubSpot Services\/CRM"],"pubDate":"Fri, 02 May 2025 18:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/hubspot-cms-vs-wordpress-which-is-better"},{"title":"How to Track Inbound Marketing ROI","link":"https:\/\/marketing.bizzyweb.com\/news\/how-to-track-inbound-marketing-roi","description":"

\n \"a <\/a> \n<\/div> \n

Running an inbound marketing<\/a> campaign is a heavy lift, but it's a great way to generate more qualified leads for your business.<\/p> \n

But part of the success of an inbound campaign is being able to track ROI to benchmark performance. What came out of your inbound marketing efforts? Answering that question is the first step to measuring success and planning for future efforts.<\/p> \n

There are two primary ways to track your ROI from an inbound marketing campaign: through conversio<\/span>ns or via goals. Let's walk through each one so you can start seeing what your inbound marketing is getting you.<\/span><\/p> \n

Related Content: What is EEAT: The Inbound Marketing Powerhouse You Can't Ignore<\/a><\/a><\/p>","category":"Inbound Marketing","pubDate":"Tue, 29 Apr 2025 18:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/news\/how-to-track-inbound-marketing-roi"},{"title":"Should You Hire a FTE or a Digital Marketing Agency?","link":"https:\/\/marketing.bizzyweb.com\/news\/should-you-hire-a-fte-or-a-digital-marketing-agency","description":"

\n \"a <\/a> \n<\/div> \n

In today's fast-paced landscape and uncertain economic outlook, businesses continually face the challenge of effectively managing their marketing efforts. As organizations strive to enhance their online presence and reach their target audience<\/a>, a critical decision arises: who<\/span> is going to do this work? S<\/span>hould I hire a marketing director, or should I partner with an external agency?<\/p> \n

This decision is not just about resources and budget - it's about aligning with the right strategy that complements your business goals. There's no one-size-fits all answer. But there are a few questions to ask that will help you decide on the right tactic for your business.<\/p> \n

Let's delve into the pros and cons of hiring a full-time employee (FTE) or engaging a marketing agency<\/a>. Both paths offer distinct benefits that can align with different business needs and goals.<\/p>","category":["Digital Marketing","Sales and Marketing Alignment"],"pubDate":"Wed, 23 Apr 2025 19:35:00 GMT","guid":"https:\/\/marketing.bizzyweb.com\/news\/should-you-hire-a-fte-or-a-digital-marketing-agency"},{"title":"5 Key Benefits of Inbound Marketing For Manufacturers","link":"https:\/\/marketing.bizzyweb.com\/inbound-marketing-benefits-for-manufacturers","description":"

\n \"two <\/a> \n<\/div> \n

The manufacturing industry has long relied on word-of-mouth, trade shows and outbound sales tactics to generate business. However, in this modern digital landscape, these tactics alone aren't enough to generate business.<\/p>","category":"Inbound Marketing","pubDate":"Thu, 10 Apr 2025 19:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/inbound-marketing-benefits-for-manufacturers"},{"title":"What is EEAT: The Inbound Marketing Powerhouse You Can't Ignore","link":"https:\/\/marketing.bizzyweb.com\/eeat-in-inbound-marketing","description":"

\n \"a <\/a> \n<\/div> \n

Both Google and your audience are hungry. Serving up great content isn\u2019t enough - you need to make it mouth-wateringly irresistible<\/em>. <\/p> \n

How do you do that? By providing content that your audience is hungry for. This is the core tenant of inbound marketing<\/a>. But if you want your audience to find<\/span> that content, then you need to EEAT.<\/span><\/p> \n

EEAT (Expertise, Experience, Authoritativeness and Trustworthiness)<\/span> is the secret sauce that transforms a bland piece of content into something craveable. Here's how it works, and what you need to know. <\/p>","category":"Inbound Marketing","pubDate":"Thu, 27 Mar 2025 18:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/eeat-in-inbound-marketing"},{"title":"How to Set Up Monthly Recurring Revenue in HubSpot","link":"https:\/\/marketing.bizzyweb.com\/setting-mrr-tracking-in-hubspot","description":"

\n \"A <\/a> \n<\/div> \n

If you're an organization that bills customers on a monthly basis, then you need to analyze your revenue differently from those who only collect one-time payments. You need visibility into what's predicted each month, what churn you see and how your products\/services are being billed.<\/p> \n

For HubSpot customers<\/a>, you can do all that and more...with the right metrics tracking set up.<\/p> \n

Want to gain better financial insights and improve revenue forecasting in HubSpot?<\/span> Then you need to set up your Monthly Recurring Revenue (MRR) and reporting.<\/p>","category":["HubSpot","HubSpot Commerce Hub"],"pubDate":"Wed, 12 Mar 2025 19:00:00 GMT","author":"jen.meyer@bizzyweb.com (Jen Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/setting-mrr-tracking-in-hubspot"},{"title":"AIO: How to Get Picked Up by AI Search","link":"https:\/\/marketing.bizzyweb.com\/aio-how-to-get-picked-up-by-ai-search","description":"

\n \"a <\/a> \n<\/div> \n

Search engines<\/a> are ever-evolving. One of the biggest evolutions that's been hard to miss is the introduction of AI into search. Whether it's AI-assisted summaries of content or casual conversations with a generative AI bot, AI search is quickly becoming a preferred way to search for many internet users.<\/p> \n

In order for your content to be found via AI you need to optimize for this new type of search. <\/p> \n

You've heard of SEO. Well, now there's AIO: Artificial Intelligence Optimization. Here's what you need to know about this emerging technology.<\/p>","category":["SEO","Content Marketing","AI"],"pubDate":"Tue, 11 Mar 2025 17:41:41 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/aio-how-to-get-picked-up-by-ai-search"},{"title":"Key Metrics to Track After Your HubSpot Implementation","link":"https:\/\/marketing.bizzyweb.com\/metrics-to-track-after-hubspot-implementation","description":"

\n \"A <\/a> \n<\/div> \n

So. You've just finished your HubSpot onboarding and implementation<\/a>. Congratulations!<\/p> \n

...now what?<\/p> \n

Once your HubSpot portal is ready to go and you've been handed the keys, you'll want to hit the gas and start cruising. But when you're so excited to just go,<\/em> it's easy to blow through red lights and go over the speed limit, or get lost down a dead-end street. In the real world, that can end badly. In the HubSpot world, you might find yourself asking: what value am I even getting out of this investment?<\/em><\/p> \n

To track the ROI of HubSpot for your organization, you need to look at the right metrics and KPIs. But just like trying to decipher a map, knowing what to look for can be hard if you have no idea where you're going.<\/p> \n

As a HubSpot implementation expert, I have spent thousands of hours reviewing every possible tracking and reporting option. In this guide, I will explain the key metrics you should track so you can confidently know exactly what results you're getting from HubSpot. I will also show you what pre-built reports you can use to visualize those metrics. <\/p> \n

Let's get started...<\/p>","category":"HubSpot","pubDate":"Tue, 25 Feb 2025 16:09:26 GMT","author":"jen.meyer@bizzyweb.com (Jen Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/metrics-to-track-after-hubspot-implementation"},{"title":"From Data to Decisions: Leveraging AI in Digital Marketing Strategies","link":"https:\/\/marketing.bizzyweb.com\/leveraging-ai-in-digital-marketing","description":"

\n \"a <\/a> \n<\/div> \n

How do you create a digital marketing strategy<\/a> that will actually get you results? The starting point is usually data. Data about your industry, data about your buyers, data about digital marketing efforts, data about data...you get the idea.<\/p>","category":["Digital Marketing","AI"],"pubDate":"Mon, 17 Feb 2025 20:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/leveraging-ai-in-digital-marketing"},{"title":"15 Pre-Built Reports to Add to Your HubSpot Dashboard","link":"https:\/\/marketing.bizzyweb.com\/15-pre-built-reports-to-add-to-your-hubspot-dashboard","description":"

\n \"a <\/a> \n<\/div> \n

You can't know where you're going until you know where you've been. This is true for both life and business. <\/p>","category":"HubSpot","pubDate":"Fri, 17 Jan 2025 19:00:00 GMT","author":"jen.meyer@bizzyweb.com (Jen Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/15-pre-built-reports-to-add-to-your-hubspot-dashboard"},{"title":"Why You Should Use Topics, Not Keywords","link":"https:\/\/marketing.bizzyweb.com\/news\/why-you-should-use-topics-not-keywords","description":"

\n \"a <\/a> \n<\/div> \n

Conventional wisdom says if you want to rank on Google<\/a>, you need to focus on keywords. The more your website focuses on specific phrases, the more likely it is to rank for those phrases...right?<\/p> \n

Well...not really, no.<\/p> \n

Google has evolved at a rapid rate, and it no longer relies on basic indicators for ranking a website, like counting the number of times a keyword is used. If you want to rank for the phrase \"SEO,\" it doesn't matter how many times you shove that word onto a page - that alone isn't going to get you ranking. In many cases, it might actually get you penalized by Google. They know people try to game the system, and they don't like it.<\/p> \n

As Google and other search engines have evolved, the focus has shifted away from specific words. Instead, Google now grades content based on how well it answers a user's question - which includes more than just the specific question itself. Why<\/em> are they searching for this (intent)? A search for the answer on why a washing machine is leaking is very different than the search for an answer on the best local plumber to install a new washing machine. Searchers may use the same keywords for both.<\/p> \n

This means that to get found online, you have to move beyond keywords. You need to look at topics<\/span> instead.<\/span><\/p> \n

Note: In this blog I mostly reference Google because we have the most information about how their algorithm works (even if it's not a lot of information). The basic principles below apply to most search engines however, including website-specific searches like on TikTok, Instagram, YouTube or LinkedIn.<\/em><\/p>","category":"SEO","pubDate":"Thu, 26 Dec 2024 16:25:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/news\/why-you-should-use-topics-not-keywords"},{"title":"So...what's going on with WordPress?","link":"https:\/\/marketing.bizzyweb.com\/whats-going-on-with-wordpress","description":"

\n \"old <\/a> \n<\/div> \n

\"So...what's going on with WordPress?\"<\/em><\/p>","category":["WordPress","Web Design"],"pubDate":"Fri, 13 Dec 2024 16:55:44 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/whats-going-on-with-wordpress"},{"title":"2025 Marketing Trends You Can't Ignore","link":"https:\/\/marketing.bizzyweb.com\/2025-marketing-trends-you-cant-ignore","description":"

\n \"a <\/a> \n<\/div> \n

I don't know what the future holds<\/span>, but I do<\/em> know that marketing<\/a> is full of change, and that change will only<\/span> speed up in 2025. There are a few clear trends that sure to dominate - and any serious marketer needs to jump on these trends while they're hot.<\/span><\/p> \n

Trygve & I recently hosted a webinar about creating a 2025 marketing strategy - you can catch the replay on our YouTube channel<\/a>. In this article, I want to go more in-depth on the trends we anticipate will be everywhere <\/em>in 2025.<\/span><\/p>","category":["SEO","PPC","Email Marketing","Content Marketing","Digital Marketing"],"pubDate":"Wed, 13 Nov 2024 20:00:00 GMT","author":"dave.meyer@bizzyweb.com (Dave Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/2025-marketing-trends-you-cant-ignore"},{"title":"Making a Marketing Plan for 2025","link":"https:\/\/marketing.bizzyweb.com\/making-a-marketing-plan-for-2025","description":"

\n \"a <\/a> \n<\/div> \n

As of the time of writing, it's November 2024. At BizzyWeb, we just finished our yearly budgeting planning - I'm guessing your organization is probably setting your budgets right now as well. <\/span>That makes right now the time to plan what you're going to do for marketing in 2025<\/a> and how much money to invest toward driving new business.<\/span><\/p> \n

I was going to host a webinar for BizzyWeb last month on this exact topic, but had to cancel at the very last second for a family emergency. Dave and Trygve stepped in and I'm so grateful, but I'm also disappointed because I spent days<\/em> pulling together research and creating (what I thought was) a fantastic presentation! While I couldn't be there for the webinar, I can still put it all to good use here in this blog.<\/span><\/p> \n

2025 is quickly and yet so slowly approaching - so here's what you need to know to start planning your marketing.<\/span><\/p>","category":["Inbound Marketing","Digital Marketing"],"pubDate":"Mon, 28 Oct 2024 19:00:00 GMT","guid":"https:\/\/marketing.bizzyweb.com\/making-a-marketing-plan-for-2025"},{"title":"Introducing DataQuick: The HubSpot Admin\u2019s Secret Weapon","link":"https:\/\/marketing.bizzyweb.com\/introducing-dataquick-the-hubspot-admins-secret-weapon","description":"

\n \"the <\/a> \n<\/div> \n

HubSpot admins - this blog's for you. <\/p> \n

As a HubSpot admin, I'm the one they call when things go wrong. It doesn't matter if the company has already been using HubSpot for years or if they just recently exported data out of their old CRM, one thing is the same: there's untangling that needs to be done. Maybe an old admin used a different naming convention than the current admin. Maybe users have been creating new contact properties instead of using existing properties. Or maybe no one really knows what they should be doing, so they make it up as they go along.<\/p> \n

Whatever the case, the end result is the same: a messy data architecture that's now been passed off to an employee way over their head. And then I get called in.<\/p> \n

Now here's where it gets tricky: how do you even begin to clean up data when the architecture is a mess? <\/span>You can't know what data is dirty, what is duplicate and what needs to stay. First, you have to zoom out to see all<\/em> the properties that exist in the portal. Manually, HubSpot doesn't do that very well. You can export your data, but it's just that...an export of the data itself, not a roadmap of what objects and properties exist. <\/span><\/span><\/p> \n

I was spending HOURS<\/em> sorting through exported data and extracting every single property and object that existed. So I went to our development team to see if there was a better way. Being rockstars, they whipped something up internally that I started using. After talking with other HubSpot admins, I realized I wasn't the only one looking for something like this. So, we decided to take it public. <\/span><\/span><\/span><\/p> \n

Introducing: DataQuick<\/a>\u00a9 - An App by BizzyWeb.<\/span><\/span><\/span><\/p>","category":["HubSpot Services\/CRM","HubSpot"],"pubDate":"Wed, 23 Oct 2024 18:00:00 GMT","author":"jen.meyer@bizzyweb.com (Jen Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/introducing-dataquick-the-hubspot-admins-secret-weapon"},{"title":"Insights from INBOUND2024: What's Next with HubSpot?","link":"https:\/\/marketing.bizzyweb.com\/insights-from-inbound2024-whats-next-with-hubspot","description":"

\n \"Insights <\/a> \n<\/div> \n

I'm back from this year's INBOUND - and I've got a lot to go over. Big updates are coming to HubSpot that will impact everyone who uses it, no matter what your role or industry.<\/p> \n

The biggest takeaway: a<\/span><\/span>n entire suite of brand-new AI tools coming to HubSpot.<\/span><\/p> \n

All AI tools in HubSpot got a major rework and now live under the main \"Breeze\" label. <\/span>This is a drastic departure from the previous AI tools available in HubSpot, which largely focused on content generation and answering HubSpot questions. The new suite of AI tools does a lot<\/em> more and uses your CRM's data to drive decisions.<\/p>","category":["HubSpot Services\/CRM","HubSpot"],"pubDate":"Tue, 01 Oct 2024 16:00:00 GMT","author":"jen.meyer@bizzyweb.com (Jen Meyer)","guid":"https:\/\/marketing.bizzyweb.com\/insights-from-inbound2024-whats-next-with-hubspot"}]}}