The Mimo Diaries

In a post a couple of weeks ago, I mentioned that I was going to take over Minimalissimo—aka Mimo—starting January 1st and that I was planning to blog about the whole experience.

Well, it’s January 10th, I am in charge of the site and I do plan to post updates on this journey under the title “The Mimo Diaries” and this is the first entry of the series.

So how is it going? I’d say so far so good. If you are a visitor of the site you might have noticed that a first change is already in place: posts no longer have short text content. Let me explain the reasoning behind that decision.

Writing on the web

Minimalissimo started back in 2009 and the web was a very different place. Content generation and content consumption were substantially different than they are now and it made sense to have a “traditional” blog/magazine with text and images.

But I believe that is no longer true in 2024. I’m not saying writing on the web is pointless, quite the contrary. What I’m saying is that I don’t think there’s much added value to the user in writing short posts to go along with the images on the site. It’s probably useful from a SEO perspective but, as you know, I don’t care about SEO all that much. I care about users and user experience. And I think the value that Mimo provides is in the visual curation, not in the written content.

Now, that is true for short posts but it’s definitely not true for the newsletter. I do plan to keep that one going and make it a more important part of the Mimo ecosystem. The newsletter is going to be the place for longer content, focused on the topic of minimalism. That’s my current plan and we’ll see how it goes. So, make sure you subscribe to the Minimalissimo newsletter if you want to get the full Minimalissimo experience.