Generative AI, Social Media Disinformation, and Polarization During the 2024 Gen Z Protests in Kenya
Hillary BOBO, Mambo!, no. 113, 2026.
The central research question of the study was to examine the intersection between generative AI (Artificial Intelligence), youth-led movements, social media disinformation, and societal polarisation during the 2024 Gen Z protests through a mixed-method paradigm, focusing on social media content analysis, key informant interviews, and an online survey. The 2024 and 2025 Gen Z protests in Kenya were interpreted as spontaneous and amorphous digital unrest, mainly propelled by disinformation, making the protests seen as a security threat while overlooking the unfavourable socio-economic and political conditions that made the protests resonant with the young people. The protests had been sparked by government-proposed tax measures that the Kenyan populace, in particular the Gen Z found punitive. Artificial Intelligence, especially generative AI was used to produce and disseminate a significant amount of the content created at unprecedented scale and speed, that transformed digital activism. However, it also brought the dark side of using artificial intelligence in creating deepfakes and manipulated visuals, leading to widespread social media disinformation by both protesters and pro-government actors. Findings from the survey projected that 52.2 % of the survey respondents, with a majority being young people at 79.4%, agreed that AI-generated content had a significant influence in shaping public perception negatively. Findings also revealed that information exchanges happened mainly through TikTok at 36%, and X at 21%, while 27% used more than two social media platforms to consume AI-generated messages. These revelations show the close intersection between generative AI, youth-led movements, social media disinformation, and societal polarisation.
