
Well, hello there. It’s Introduce Yourself Week in Blaugustland, so: hi! I’m Mailvaltar, and I like, from time to time, to rant about stuff other people do or say that annoys me. This is such a time. Don’t say you’ve not been warned.
*Takes a deep breath*
No matter the game or genre, but especially regarding MMOs or “live service games”, players often talk about this or that being free, and I can’t help but wonder if they actually think that to be true.
I mean, nothing really ever is, is it?
Don’t worry, I’m not going to talk about powering up your PC costing electricity and stuff like that (although it obviously does). I’m pedantic, but not that pedantic.
But still, in my opinion rewards you only get if you do something, even if it’s just logging in, aren’t free.

The idea for this post came to me when I recently watched someone review other players’ Zenless Zone Zero accounts (yep, that’s a thing in gacha game circles). Several times during the video the host says that this character or that weapon should totally be leveled up to the maximum because “it’s a free power upgrade”.
If you’ve played any gacha game before I don’t need to tell you this, but in case you haven’t: the resources to level stuff up are far from being free!
Now, I know what they mean by saying that. To farm for things in this type of game you need stamina (in ZZZ it’s called battery charge), which replenishes on its own over time. So, technically speaking, given enough time you have a virtually unlimited amount at your disposal, which of course cannot be said about gacha currency, hence the distinction.
However, in reality there’s quite a bunch of caveats to calling those upgrade mats “free”.

For one, your stamina pool always has a cap. Usually it’s 24 hours worth of recharge, sometimes even less, which means that you have to spend it very regularly in order to use as much as the game is willing to hand out to you.
More importantly though, to spend stamina you actually have to, you know, do stuff. I mean, that goes without saying, doesn’t it?
Now, granted, in ZZZ I can burn six hours’ worth of battery in about ten seconds if I’m in a hurry (or actually need and want just the most basic of materials), but even that can become a chore if done each and every day. Hell, spending my stamina in Genshin Impact became such a burden after a while that I had to quit playing altogether for a long time. But to my point, even if stuff like this does only take a couple of minutes each day – that’s still not fricking free!

But what about rewards I get just for logging in – those are surely freebies, aren’t they?
Well, here’s the thing. The idea behind all of this, whether it’s “only” farming a bunch of stages for a couple of minutes or even “just” logging in, is that at least some players will not immediately log out again. Since I’m already here, they might say to themselves, maybe I’ll also take a quick peek at the new event, or whatever. And before they know it they’ve spent an hour or more in the game. And time, seemingly contrary to some people’s opinion, is neither free nor without value.
Sometimes the incentive to log in can be so big that it might lead to stuff happening that you didn’t actually want to happen at all. Here’s an example. A couple of weeks ago an email informed me about ZZZ celebrating its first anniversary by gifting everyone an S-rank character and weapon of their choosing from the standard pool.
I wasn’t going to play that game anymore (I even said so not too long ago), but this? Well, guess what…I re-installed and patched up the ~70 GB client, claimed the “free” stuff and then thought to myself, well, now I kinda want to try them out, and let’s have a look at what’s new in the game, too, and…sure enough I went and played the game for many hours over the following couple of weeks.

As long as I’m having fun that’s not actually a bad thing though, is it?
Not really, no. Playing the story chapters I’d missed, visiting new areas and doing some events really was quite fun. However, considering that I’d much rather play Marvel Heroes right now, the fact that they’ve managed to pull me back in, and that I now feel almost obligated – again – to at least log in and spend some battery every day (and tend to my video store, and hang out with my agents, and…see what I mean?) does bug me quite a bit.
And, yeah, that’s completely on me, I do realize that. Nobody forces me to do anything. I know for a fact that I’m not the only one who’s susceptible to these practices though – which is exactly why they exist in the first place of course. That’s why we should stop pretending (or actually believing) that it’s all completely harmless, and that game developers give so much stuff away solely out of the kindness of their hearts.
That all being said, I’m not here to tell you that you shouldn’t enjoy collecting login rewards, spending your stamina or whatever. If those things make you happy and don’t lure you into spending your time on gameplay you don’t actually fancy doing, more power to you.
But please, let’s stop calling stuff free when it actually isn’t.
Blaugust 2025 post count: 3



















