This article studies the characteristics of Thai book culture during the reign of King Rama IV to... more This article studies the characteristics of Thai book culture during the reign of King Rama IV to the early of King Rama IX's reign from the analysis of semi-academic pocket books written by cultural elites, royal family members, and scholars. The study found that the production and distribution of semi-academic pocket books reveals intellectual movement in Thai society within the context of Western colonialism, the 1932 absolute monarchy revolution and the post-World War II era. The influence of political factors is evident in social science and humanities pocket books written by cultural elites, resulting in a continued production and distribution of pocket books in these disciplines, particularly travelogues and knowledge diaries, to forward the state ideology of 'Thainess' to the public. In science and technology, only pocket books that describe the relationship between Buddhism and science are produced and distributed in support of state ideology. In accordance with the state's knowledge ideology communication, comparative and integration concepts are used in knowledge presentation. Meanwhile, the construction of knowledge is based on the author's superiority as political elites, cultural elites and knowledge pioneers, and on the creation and integration of elite culture. These two sets of knowledge have substantially contributed to research in social science and humanities and also to the learning of general public about Thai social history.
This study analyzes the characteristics that define the literary style pioneered by Pra-mun Aunha... more This study analyzes the characteristics that define the literary style pioneered by Pra-mun Aunha-thup, one of Thailand's greatest contemporary writers. His unconventional use of Thai grammar, combined with a style that seamlessly fused newspaper journalism and traditional descriptive writing together created a unique prose writing style that illuminates both his considerable talents as a writer and the turbulent cold war period in Thailand in which he lived and worked. During this time, a period marked by great ideological differences, modernization, urbanization and industrialization in Thai society and the influence that the West brought to bear through Hollywood movies and translated literary works, Pra-mun Aunha-thup's literary style heralded the advent of Thai literature in a modern context.
This article aims to analyze the contents and narrative language uses produced by Win Lyovarin in... more This article aims to analyze the contents and narrative language uses produced by Win Lyovarin in his facebook fan page in 4 months ranging from October 2016-January 2017 total 356 stories by adapting the concept of narrative components, writing techniques, literature and society, and web 2.0 as research methodology. The study found that there are two reasons causing Win Lyovarin accomplish his writer's mission. Firstly, the content of online narratives are corresponding well to online readers' interest. In particular the stories about individuals that are life goal planning, positive attitudes and selfesteem as well as the stories of King Bhumibhol which highly influenced on Thai people emotions. Secondly, narrative language uses are suitable for online readers' behavior. These include reading short messages with strikingly influenced on feelings and aroused thoughts. To measure this success this study uses numbers of 'like' pressing and comments as an indicator.
The study aims at analyzing the characteristics of Bangkok Buddhist attractions represented as " ... more The study aims at analyzing the characteristics of Bangkok Buddhist attractions represented as " Civilized Bangkok " in official tourist guides promoted under " Amazing
This article aims to analyze the concept of "Civilization" reflecting from the representation of ... more This article aims to analyze the concept of "Civilization" reflecting from the representation of the identities of "State temples and Palaces" in Rattanakosin Island from documentary writing entitled "Exploring Bangkok through archaeological tour" of M.C. Phunphitsamai Ditsakun. This book is the first Bangkok tourist guide influenced from conventional concept of civilization producing in Siamese court that aimed to change Thais' viewpoint toward "State temples and Palaces", from sacred spaces to center of Buddhist civilization. It is also clearly that this book is the exemplar of how civilization knowledge was constructed through the lens of elite scholar in the early of Bangkok tourism period as well as the beginning of Bangkok tourism based on academic knowledge.
This study aims to analyse the characteristics of Thai fusion cuisines in Bangkok food space base... more This study aims to analyse the characteristics of Thai fusion cuisines in Bangkok food space based on online data sources produced by leading Thai fusion restaurants in Bangkok from 2010-2015 by employing document analysis approach and applies the theory of cultural formation and the concept of globalization to use as main concepts. It founds that the characteristics of Thai fusion menus have been created to catch global fusion trend which causes the transformation of traditional Thai culinary art based on the presentation of Thai fusion cuisine as the outcome of westernization of traditional Thai menus and as a part of Asian fusion culinary. There are methods to create Thai-fusion menus by deconstructing the conventional characteristics of Exotic Thai menu that developed from court culinary, in particular, the high degree of decoration onto food which influenced from fine art culture of traditional period. However, as the strongpoint of Thai-fusion cuisine is on the characteristics of "exotic Thai" constructed from aromatic scents of Thai herbs, many recommended menus in leading fusion restaurants are created from infusing traditional Thai ingredients with novelistic method and paring.The result of the this study confirms that Thai culinary art has the strong points of the variety and balance of tastes, scents, texture which come from the continuing development of traditional culinary.
This article aims to examine the development of tourist attractions in Bangkok from 1960s to year... more This article aims to examine the development of tourist attractions in Bangkok from 1960s to year 2013. It founds that Bangkok cultural attractions could be grouped as Buddhist cultural attraction, Fine art cultural attraction and Food cultural attraction. Buddhist culture and fine art culture are traditional tourist attractions that have been selected and promoted by the state as the representatives of 'civilized' city and nation. Bangkok cultural attractions and recreation areas have been continuously developed due to development plan and global tourism trends since 1960s. Focusing on modern culture, or culture that come with urbanization transforming BKK to be a modern state the decline of natural areas and the rapid urbanization in Bangkok throughout 50 years, led to an increase in Bangkok modern attractions and advancement of cultural management. Modern attractions were changed from 'American culture' such as Theatres and Hollywood Films, Night Clubs and Fast food in 1960s constructed under development plans with the support of US to 'global culture' or shared urban culture among Metropolis in the world that comes from all directions since 1980s. As for the management of traditional culture, before the period of 'Amazing Thailand' campaign, in 1960s Bangkok was promoted Buddhist culture and Royal culture to serve western visitors as the main group. Later in 1970s-1980s, the discourse on cultural preservation was launched by the state. This caused the renovation of Rattanakosin Island. Since 1990s, there are more advancement of cultural management in and outside Bangkok Old town.
This article studies the characteristics of Thai book culture during the reign of King Rama IV to... more This article studies the characteristics of Thai book culture during the reign of King Rama IV to the early of King Rama IX's reign from the analysis of semi-academic pocket books written by cultural elites, royal family members, and scholars. The study found that the production and distribution of semi-academic pocket books reveals intellectual movement in Thai society within the context of Western colonialism, the 1932 absolute monarchy revolution and the post-World War II era. The influence of political factors is evident in social science and humanities pocket books written by cultural elites, resulting in a continued production and distribution of pocket books in these disciplines, particularly travelogues and knowledge diaries, to forward the state ideology of 'Thainess' to the public. In science and technology, only pocket books that describe the relationship between Buddhism and science are produced and distributed in support of state ideology. In accordance with the state's knowledge ideology communication, comparative and integration concepts are used in knowledge presentation. Meanwhile, the construction of knowledge is based on the author's superiority as political elites, cultural elites and knowledge pioneers, and on the creation and integration of elite culture. These two sets of knowledge have substantially contributed to research in social science and humanities and also to the learning of general public about Thai social history.
This study analyzes the characteristics that define the literary style pioneered by Pra-mun Aunha... more This study analyzes the characteristics that define the literary style pioneered by Pra-mun Aunha-thup, one of Thailand's greatest contemporary writers. His unconventional use of Thai grammar, combined with a style that seamlessly fused newspaper journalism and traditional descriptive writing together created a unique prose writing style that illuminates both his considerable talents as a writer and the turbulent cold war period in Thailand in which he lived and worked. During this time, a period marked by great ideological differences, modernization, urbanization and industrialization in Thai society and the influence that the West brought to bear through Hollywood movies and translated literary works, Pra-mun Aunha-thup's literary style heralded the advent of Thai literature in a modern context.
This article aims to analyze the contents and narrative language uses produced by Win Lyovarin in... more This article aims to analyze the contents and narrative language uses produced by Win Lyovarin in his facebook fan page in 4 months ranging from October 2016-January 2017 total 356 stories by adapting the concept of narrative components, writing techniques, literature and society, and web 2.0 as research methodology. The study found that there are two reasons causing Win Lyovarin accomplish his writer's mission. Firstly, the content of online narratives are corresponding well to online readers' interest. In particular the stories about individuals that are life goal planning, positive attitudes and selfesteem as well as the stories of King Bhumibhol which highly influenced on Thai people emotions. Secondly, narrative language uses are suitable for online readers' behavior. These include reading short messages with strikingly influenced on feelings and aroused thoughts. To measure this success this study uses numbers of 'like' pressing and comments as an indicator.
The study aims at analyzing the characteristics of Bangkok Buddhist attractions represented as " ... more The study aims at analyzing the characteristics of Bangkok Buddhist attractions represented as " Civilized Bangkok " in official tourist guides promoted under " Amazing
This article aims to analyze the concept of "Civilization" reflecting from the representation of ... more This article aims to analyze the concept of "Civilization" reflecting from the representation of the identities of "State temples and Palaces" in Rattanakosin Island from documentary writing entitled "Exploring Bangkok through archaeological tour" of M.C. Phunphitsamai Ditsakun. This book is the first Bangkok tourist guide influenced from conventional concept of civilization producing in Siamese court that aimed to change Thais' viewpoint toward "State temples and Palaces", from sacred spaces to center of Buddhist civilization. It is also clearly that this book is the exemplar of how civilization knowledge was constructed through the lens of elite scholar in the early of Bangkok tourism period as well as the beginning of Bangkok tourism based on academic knowledge.
This study aims to analyse the characteristics of Thai fusion cuisines in Bangkok food space base... more This study aims to analyse the characteristics of Thai fusion cuisines in Bangkok food space based on online data sources produced by leading Thai fusion restaurants in Bangkok from 2010-2015 by employing document analysis approach and applies the theory of cultural formation and the concept of globalization to use as main concepts. It founds that the characteristics of Thai fusion menus have been created to catch global fusion trend which causes the transformation of traditional Thai culinary art based on the presentation of Thai fusion cuisine as the outcome of westernization of traditional Thai menus and as a part of Asian fusion culinary. There are methods to create Thai-fusion menus by deconstructing the conventional characteristics of Exotic Thai menu that developed from court culinary, in particular, the high degree of decoration onto food which influenced from fine art culture of traditional period. However, as the strongpoint of Thai-fusion cuisine is on the characteristics of "exotic Thai" constructed from aromatic scents of Thai herbs, many recommended menus in leading fusion restaurants are created from infusing traditional Thai ingredients with novelistic method and paring.The result of the this study confirms that Thai culinary art has the strong points of the variety and balance of tastes, scents, texture which come from the continuing development of traditional culinary.
This article aims to examine the development of tourist attractions in Bangkok from 1960s to year... more This article aims to examine the development of tourist attractions in Bangkok from 1960s to year 2013. It founds that Bangkok cultural attractions could be grouped as Buddhist cultural attraction, Fine art cultural attraction and Food cultural attraction. Buddhist culture and fine art culture are traditional tourist attractions that have been selected and promoted by the state as the representatives of 'civilized' city and nation. Bangkok cultural attractions and recreation areas have been continuously developed due to development plan and global tourism trends since 1960s. Focusing on modern culture, or culture that come with urbanization transforming BKK to be a modern state the decline of natural areas and the rapid urbanization in Bangkok throughout 50 years, led to an increase in Bangkok modern attractions and advancement of cultural management. Modern attractions were changed from 'American culture' such as Theatres and Hollywood Films, Night Clubs and Fast food in 1960s constructed under development plans with the support of US to 'global culture' or shared urban culture among Metropolis in the world that comes from all directions since 1980s. As for the management of traditional culture, before the period of 'Amazing Thailand' campaign, in 1960s Bangkok was promoted Buddhist culture and Royal culture to serve western visitors as the main group. Later in 1970s-1980s, the discourse on cultural preservation was launched by the state. This caused the renovation of Rattanakosin Island. Since 1990s, there are more advancement of cultural management in and outside Bangkok Old town.
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