Shopify

The approach to online blogging has changed drastically over the years. Creating posts has become more streamlined and faster with the advanced AI tools. You must have felt this shift while as well.

It's not necessarily a bad thing, though, since AI blog writers help to create well-structured and informative drafts you can then turn into SEO-optimized posts.

So, if you haven't tried your hand at the AI optimization, it's about time you give your blogging efforts a new coloring.

The question is: what tool to choose?

That's a valid question, and we'd like to help you make the right choice. In this guide, we've gathered the best Shopify AI blog generators and listed the key benefits they offer.

Top Shopify AI Blog Writers

Icon	App name	Developer	Price	Free plan	Free trial
	SEO Blog Writer — AI Blog	Magefan	Standard - $19/month Pro - $39/month
	Shopify Magic	Shopify	Free
	Tapita SEO AI Blog Builder	Tapita	Starter - $9.99/month Growth - $29.99/month Enterprise - $99.99/month
	Jolt: AI SEO Blog

Managing a Shopify store means doing a lot — managing products, fulfilling orders, providing support and keeping your store optimised for search. But there is one thing merchants struggle with the most — creating relevant, SEO-friendly blog posts to drive traffic.

That's where AI steps in.

In this guide, we'll discuss the Shopify AI Blog Generator — a part of Magefan  — and how it can help you create more content in less time. Powered by AI, this tool helps you craft well-structured blog posts, tailored to your products and audience.

You'll learn how to configure AI Blog Post Generator, how AI credits work, how to tailor prompts to your brand voice and how to generate your first AI blog step by step.

Ready to start?

What is a Shopify AI Blog Generator?

Shopify AI Blog Generator is a built-in writing assistant that helps you create SEO-friendly blog posts directly in the Shopify backend, in just a few minutes. It generates topics, comes up with an outline and drafts entire blog posts from

When optimising your Shopify blog, you explore numerous tools, practices, and techniques. From default and various apps to custom services and tools — you search for anything that will help you leverage your efforts.

While all the optimisation tips and tricks certainly get the job done to an extent, one area often gets neglected — Shopify blog URL structure.

So, in this guide, you'll learn why it matters, how to change it in Shopify, and how to manage blog URLs more effectively.

Let's get right to it!

Why Does Shopify Blog URL Structure Matter?

As a content creator, you certainly dedicate your best effort to fine-tune blog posts. Relevant keywords, structured data, and high-quality insights — all help your posts appear higher in SERP and reach the targeted audience. 

So, at some point, you may ask: Is the Shopify blog URL structure really that important?

While it may not seem like a big deal, URLs have ana strong impact on your blog's rankings and navigation.  And here's why you should

When , you certainly do your best to craft the most insightful posts. However, you also have to make it "scannable" for readers to easily find what they need instead of just scrolling down and leaving.

That's where the Shopify blog table of contents comes into play. As small an element as it seems, it's an effective tool for improving your content navigation, design, and, above all, user experience.

So,today, you will explore what the table of contents is, why it matters, and how to add it to your Shopify blog using different methods.

What is a Table of Contents in Shopify?

The table of contents is a list of content headings that reflects the structure of your blog post. You usually add it at the top of your content or after the introduction, highlighting the key elements throughout the post.

Ideally, the table of contents includes links to the corresponding chapters so that readers can easily jump to the section they are interested in. Thus, it sets clear expectations about the post content

Tracking data in Shopify is super easy, especially with the Shopify customer events setup. However, it's a bare minimum that gives you limited insights about the catalogue, cart and checkout behaviours. To track all of the and optimise conversion tracking, you need Google Tag Manager (GTM). 

It allows you to manage all your tags, including Google Analytics 4 and Ads, from one place. This makes updates and customisation less troublesome.

So, in this guide, you'll learn how to set up Google Tag Manager in Shopify and test the implementation. All without touching your Shopify theme code more than once.

We'll also share how to create all the important tags and triggers automatically inside GTM.

Intrigued? Let's begin with the basics.

What is Google Tag Manager and Why You Need It?

If you're not running any advanced marketing campaigns or multi-tool tracking, the basic Shopify GA4 tool is probably enough.

However, if you want more accurate data, advanced e-commerce tracking (form submission,

As Shopify evolves, so does its approach to user experience on your website — which usually starts from the customer accounts. The introduction of the new Shopify customer accounts only made things more confusing.

It left you wondering whether you should migrate to a modern, more flexible and optimised option or stick with the old model.

In this guide, we'll break down the difference between new Shopify customer accounts and legacy accounts. You'll learn about the key features, benefits and how each option influences customer experience, integrations and long-term performance.

So if you've been hesitating between these two, the struggle ends today.

Understanding Shopify Customer Accounts

Shopify customer accounts, same as on other eCommerce platforms, give customers a place to manage their orders, addresses, subscriptions and other information. For merchants, it's a tool that builds trust and encourages repeat purchases. It's also a great way to to improve their experience.

While optional,

Every e-commerce business wants to get more sales, putting all their efforts into . But they tend to forget that once people buy, it's the order processing, communication and experience that define repeat purchases.

Thus, no matter if you handle hundreds of orders a day or just a few, efficient and smooth order processing is key. It allows you to stay organised, build trust and grow your business consistently.

In this guide, you'll learn everything you need to know about Shopify order processing workflow. From basics and functionality to features and challenges, we'll help you leverage it to the fullest.

What Is Shopify Order Processing?

Shopify order processing is a sequence of steps from the customer placing an order to the moment it's delivered to their doorstep.

The journey starts when the customer completes the purchase on your store. Shopify automatically records the order details, confirms payment, and informs you that the order is ready for fulfilment.

After picking the right products,

Whether you're improving your , planning your next marketing campaign or segmenting customers, you need data. Accurate data, which becomes harder to get with the modern website setups. 

The ad blockers and browser limitations often lead to missing conversions and other data in your GA4. This leaves you wondering whether you can still get accurate data reports in 2025.

You can. You just need to switch to server-side tracking. So today you'll learn how to set up server-side tracking in Shopify, using the .

1. Create GTM Server Container

Go to your GTM account and choose the Create Container option once you click on the three dots near your property.

Fill out the Container Name, select Server as a Target Platform, and hit Save.

You need to create a new project on the Google Cloud Platform to host your server container somewhere. Just choose the Automatically Provision tagging server option here (it's much simpler than creating a new project manually).

Then you need to create

The art of selling online is highly dynamic and covers numerous areas. Compelling product pages rightfully top this list. So Shopify product page optimization is something you should not ignore.

Merchants may not pay enough attention to this aspect and blame low sales levels on other factors, such as limited . Yet, product page optimization is the primary thing they have to consider, and today, you'll learn why.

In this guide, you'll find out why you have to optimize product pages in Shopify and learn actionable tips to do so. 

Ready to begin?

Reasons to Optimize Shopify Product Pages

Shopify product page optimization is a complex process of making product pages informative, convincing, neat, and easy to browse through. The main point of a product page is to showcase an item and prompt customers to buy it. Sounds easy, right?

It's rather easier said than done since it requires a comprehensive approach and strategic decisions. But before we get to that part, let's consider why you need

The features are rarely enough to create a consistent and effective strategy. Sure, the XML sitemap, meta tags, redirects, and others are vital. Yet, you'll need some additional tools for ultimate results.

Plenty of cover the blind spots, as well as enhance the default functionality. At the same time, there are so many options it's difficult to select the right tool.

So, today we'll explore the best Shopify SEO apps and see what they have to offer. Hopefully, this list will help you find the right solution for your store. 

Top SEO Apps for Shopify

Icon	App name	Developer	Price	Free plan	Free trial
	Google Indexer — Magefan	Magefan	Basic - $4.99/month Standard - $9.99/month Pro - $14.99/month
	SearchPie SEO & Speed optimize	PieLab	Premium - $39/month Enterprise - $99/month Plus - $399/month
	StoreSEO: AI for SEO & Image	Storeware	Visionary - $2.99/month Basic - $9.99/month Enterprise - $149.99/month
	Sherpas: Smart SEO	Sherpas Design	Pro plan - $9.99/month Business - $19.99/month Premium -

Running a Shopify store doesn't come down to featuring products on your own website only. You also have to cover other markets to drive more attention to your brand and attract potential buyers.

There are plenty of ways of sharing your products on other channels. Yet, the go-to option of many remains the same — product feeds.

Creating product feeds manually is a thing of the past since the  fully take care of the process. You'll find a multitude of options out there, and choosing the right app can be quite a struggle.

So, we've saved you the trouble and prepared a list of the best product feed apps for Shopify. May you find the one that meets your needs best!

Top Shopify Product Feed Apps

Icon	App name	Developer	Price	Free plan	Free trial
	Shopping Feeds ‑ Magefan	Magefan	Standard - $19/month Pro - $39/month
	Simprosys Google Shopping Feed	Simprosys InfoMedia	Up to 500 Products - $4.99/month 501-1000 Products - $8.99/month 1001-5000 Products - $13.99/month 5001-10000 Products - $17.99/month

The opportunities e-commerce offers these days often go underrated. You can sell literally everywhere — Google, Instagram, Facebook, Pinterest — you name it. But getting there is obviously not as easy as it sounds. 

One of the first things that opens the door to other channels is the Shopify product feed. So that's what we'll focus on today. You'll discover what it is and what benefits it brings to the table.

You'll also learn how to create product feeds in Shopify manually or using the Shopify apps. So you drive targeted customers and expose your products to a wider audience with no complex configurations.

Ready to start?

What is Shopify Product Feed?

Shopify product feed is a structured data file with detailed information about your inventory. It contains data about product names, descriptions, pricing, availability, URLs, images and other details.

Example of the product feed in Shopify

Seems overwhelming, right? 

It kind of is. But trust me, this file is going to bring lots of traffic

In the world of eCommerce, many new initiatives come on stage and then rapidly disappear. The fashion industry though seems to be more or less untouched. However, it comes with both pros and cons.

On one hand, it secures all the materials and assets for the newcomers' soft launch. At the same time, the constantly growing number of new stores keeps you on your toes.

You need to find effective ways to stand out and be demanded. That's what Shopify offers. There are versatile Shopify apps to help you on the way. Yet, how do you choose not only the best but the most relevant one?

We'll make this a little easier for you with our list of 15+ best Shopify apps for clothing stores. Hopefully you'll find just the right option for you.

Top Shopify Apps for Clothing Stores

Icon	App name	Developer	Price	Free plan	Free trial
	Size Chart - Magefan	Magefan	Standard - $4.99/month Pro - $9.99/month
	EM Lookbook ‑ Shop by Gallery	Expert Village Media Technologies	Basic - $4.99/month Pro - $12.99/month Business

Creating size charts in Shopify is one thing, but displaying them is completely the other. Your size chart could be stunning, but it's no use if people can't find it. That's why you need to choose the right display settings offered by the app. 

So, before you get to the creative step, fill out the display settings for your size charts. There are a few options for that. 

First, navigate to Sale channels > Online Store > Themes and click Customize.

Move to the App embeds tab and enable the Magefan size chart. You'll see the size chart link added to the page.

Now it's time to get to work. Start by adding the Label of your size chart and move on to the display settings.

Size Chart Type

There are two types of size chart labels available — link and button, which would be inline or hovering. Let's explore those in more detail.

Inline link

Choose Link as a Type and Inline for Placement to get the size chart link inserted into the page.

Inline button

Keep the same option for Placement, but

You've landed on this page while looking for ways to do your Shopify SEO better, most likely from Google or Bing. You came for answers and the search engine pointed you to the place where you can find them — our blog post.

That's basically how it works — you offer a solution and the search engines pair your solution with the searchers' query. But it's not really that easy. For your page to get lots of clicks you have to be at the top of SERP. Getting there requires more than just setting up a website and relying on the .

Here you'll find all you need to know about Shopify SEO — the things you need to optimize to generate more organic traffic and . While it seems tedious, you don't need any prior experience with SEO.

But let's begin with the SEO basics.

Shopify SEO Basics

Before you start improving your Shopify SEO you must know how your website is doing and whether it's indexed at all. For that, you need a couple of free tools.

Create a Google Search Console

Google Search Console (GSC)

If you've compared a few eCommerce platforms, like , before landing on the latter, you probably know that SEO is not Shopify's strongest point. Nonetheless, it does offer you a few critical SEO features.

You should know how to leverage them to and other search engines to drive more organic traffic.

Today, we'll cover all the default Shopify SEO options and determine whether they're enough to rank at the top of the search results page (SERP).

XML Sitemap

is the first communication Google and other search engines ever have with your store. It's a directory they use to discover your website pages, crawl and index them. Shopify generates and updates an XML sitemap for you automatically. But unfortunately, you can't edit or add any custom sitemap.

You can find your sitemap by adding the "/sitemap.xml" to your domain, like in:

Robot.txt File

Robots.txt is another automatically generated file Shopify offers. It provides directives for the web crawlers on pages you

In Shopify, you can identify a product not only by its name but also by its ID. This number is unique for every product and comes in handy for effective inventory management, reporting or other store processes. Various Shopify apps may also require product IDs for the functionality they provide.

 Since the product ID is not featured in the Shopify admin product grid, you need to know where to find it. This is exactly what you'll learn today.

Find Product ID on the Storefront

What if you don't have access to the admin panel, but need to get a product ID? Not a problem.

Open a product page and add .json to its URL. On the page you get, you'll see the product ID and other key product data.

Find Product ID in the Admin Panel

One of the easiest options is to check the product ID in the admin panel. Just open a certain product and check its URL. The sequence of numbers you see after products/ is the product ID.

Find Multiple Product IDs

In many cases, managing products one by one becomes quite

You might have a website with a stunning loading speed, attractive design, well-crafted content and a unique variety of products. But it's all good as long as people can discover your store. That's what you need Shopify XML sitemap for — to help search engines discover, crawl and index your website. 

While XML sitemap is a must for your Shopify SEO, it's not the only way to . We'll get to that right after we cover what is an XML sitemap, why you need it and how to manage it in your Shopify store.

Ready to start?

What is a Shopify Sitemap?

Shopify sitemap is an XML file that contains all your website links — products, collections, pages, and blogs. It serves as a directory for the search engines where they can retrieve data about your pages (when they were last updated, whether there's an alternative page, etc.).

Here's what it looks like:

What's in the Sitemap?

Shopify categorizes the XML sitemap into logical

Creating lots of keyword-optimized content makes it more likely for your to get into the top SERP position. But only on one condition — Google and other search engines can discover and index your pages. The faster that happens the higher the chances of ranking at the top.

Quite a few things contribute to that. Today we'll discuss how to get Google to index your Shopify store and what to do if it doesn't.

We'll cover the basic indexing methods and the advanced indexing API for those who want to get indexed faster. So, just skip the first steps if you've already submitted your website to Google.

Ready to start?

How Google Crawling and Indexing Works?

Before we cover the ways to index your store in Google, let's make sure we know how search engines discover your content in the first place.

• Step 1: Discover — Google discovers that your website exists through the sitemaps you submit to it or the backlinks you have from other websites. 
• Step 2: Crawl — Google bot visits your website and downloads

Although it was enough to submit an to Google to help it discover your website links, now you need more than that. Especially if your website is new or doesn't have a ton of backlinks. 

That's when the comes in handy. It helps you connect your Shopify to Google Indexing API and send content to Google directly (without having to go to Google Search Console for every single URL). 

Thus, today, you'll learn how to get your Shopify store indexed by Google faster by employing this technology.

 Once the API connection is established, you can move to the indexing step.

Request Indexing for Individual Pages

The app works with products and collections. So you can send indexing requests directly from the admin pages. 

Just navigate to Products and choose a product you want to send for indexing. Then hit a corresponding option in the More actions dropdown.

Request Indexing for Multiple Pages

Whether your store is new or long established it usually takes days and even weeks to see changes appear in search. Why? Because the majority of websites rely on a sitemap that is not the fastest way to . 

That's why Google offer a solution — Google Indexing API. It helps you bypass the crawling key and sends your changes directly to Google so they are reflected in SERP faster. 

Eager to find out more? Today you'll learn how to set up Google Indexing API for Shopify and discover reasons why you need to do that. 

Since Google Indexing API is not as simple as it sounds, let's define what that is first.

What is Google Indexing API?

Google Indexing API is a technology introduced by the platform to help you notify Google directly about new, updated or deleted pages. When you send an indexing request through the API, Google schedules a fresh crawl bypassing the crawling key. Since changes are sent to Google directly, content appears in search results faster.

However, Google still recommends