language

In today's e-commerce world, people expect a shopping experience that feels personal. Language plays a big part in that.

If you're running a Magento 2 store and want to start serving international customers, the main task is to know how to manage a multi-language store properly.

If that sounds overwhelming or time-consuming, we have good news. You can automate many of the processes using the right tools.

So here is the list of the must-have Magento multi-language extensions which can help you provide the best experience for your international customers.

Must-Have Extensions for a Multi-Language Store

Icon Extension Name Price Rating
translation extension icon Magento 2 Translation $299.00

5 ⭐⭐⭐⭐⭐

21 reviews

hreflang tags extension icon Magento 2 Hreflang Tags $99.00

5 ⭐⭐⭐⭐⭐

13 reviews

language and store switcher extension icon Magento 2 Language and Store Switcher $89.00

5 ⭐⭐⭐⭐⭐

12 reviews

currency switcher extension icon Magento 2 Currency Switcher $89.00

5 ⭐⭐⭐⭐⭐

21 reviews

geoip store switcher extension icon Magento 2 GeoIP Store Switcher $149.00

5 ⭐⭐⭐⭐⭐

37 reviews

Now, it's time to take a closer look at how each of the listed extensions can help you manage your Magento store and deliver a better service for your customers.

1. Magento 2 Translation

Let's start with the most essential one — the Magento 2 Translation extension.

This powerful tool enables you to translate Magento products, categories, labels, buttons and more elements directly from the admin panel. This means you don't need to touch any code or language files.

Simply go to System > Translation by Magefan, add your translations, and assign them to the specific store view.

add translations in magento

Adding translations using the Magefan Translation extension

The Magefan Translator also searches for all texts available for translation for you. It gathers them in one panel where you can easily translate those texts in bulk or one by one, for one or multiple store views at once. 

But that's just the beginning.

not translated text magento

Example of searching for untranslated text in French store view in the "Search and Translate" panel

Magefan Translation Extension supports automatic translation through 3 powerful AI engines and allows you to schedule translations to run automatically.

This is extremely helpful for multi-language stores with a large catalogue, where manual translation can become a never-ending task.

magento translation schedule grid

Magento 2 Translation schedule grid

2. Magento 2 Hreflang Tags

Translating your website into multiple languages is obviously the main part. However, you also need to make sure search engines understand which version of your page to show in localised search results.

That's where the Magento 2 Hreflang Tags extension comes in handy.

It adds hreflang tags to Magento pages automatically (for products and categories) and allows you to set them manually for all other pages.

Hreflang Attributes on Magento 2 Product Page

Automatically generate hreflang tags (and x-default tag) for a product page

No need to dive into code or constantly update hreflangs whenever you add a new store view. Allow this extension to improve your international SEO and ensure that Google shows the right language variant in the search results.

Just set the alternate pages in the admin panel, and the extension will generate the correct hreflang code for the page.

hreflang tags for the cms page

Setting hreflang tags for a CMS page

3. Magento 2 Language Switcher

If you want your German customers to land on the German store view and French visitors on the French one, instead of both landing on the default one, you need to set up auto language switcher in Magento.

This extension automatically redirects your visitors to a corresponding store view based on visitors' location or browser language.

default store view by country

Assigning a store view to a country

Besides, you can choose whether to switch store views automatically or let your visitors decide, through a language pop-up.

Magento 2 Language Switcher Suggestion Pop-up

Language switcher suggestion pop-up

This is a simple yet powerful way to show your customer-focused approach and deliver better experiences.

Finally, this multi-language extension also comes with a built-in testing tool. So, you can simulate your location and make sure the auto language switching works as expected.

4. Magento 2 Currency Switcher

In case you manage not only multiple languages, but offer multiple currencies, the Magento 2 Currency Switcher extension will come in handy.

Since customers are redirected to the store view in their local language, it makes sense to show prices in the local currency too.

Same as the previous multi-language extension for Magento, this currency switcher works with 3 different GeoIP databases. It detects customers' location and displays prices in a currency you set in the configuration.

Magento 2 Auto Currency Switcher, Display Currency By Country

Setting currency by country for the Auto Language Switcher

Just take a few simple steps to set up Magento Currency Switcher and confugure local currencies for all countries you sell at. But that's not the only benefit. 

Additionally, you can enable the price rounding so the converted prices don't look "unattractive" to visitors.

geoip location simulator magento

Location simulator in the Currency Switcher Extension

Then, once your'e ready, check how everything work with the built-in location simulator.

5. Magento 2 GeoIP Store Switcher

The last option on our list of the best Magento multi-language extensions is a solution for both language and currency — Magento 2 GeoIP Switcher. 

Basically, it's a bundle of both Language and Currency Switchers that was created to offer you an exceptional multi-store experience and a cheaper price.

So, it does all we've just discussed above — automatic redirect to a corresponding store view and automatic currency conversion — based on customers' location, or browser language in some cases.

It's a simple, yet powerful tool that you can set up once and forget about. GeoIP Store Switcher works on automapilot, ensuring the best shopping experience for your worldwide customers.

As you can see, running a Magento 2 multi-language store isn't easy.  Although you can definitely try doing that with the default tools, the right extensions can make the process much easier.

So once you decide to translate Magento, don't hesitate to invest in tools that will save you time and help your business grow.