Hard-wear.com, a leading eCommerce brand operating four Magento store views. They wanted to make their available on international markets, without spending hours on manual translation.
With a growing audience, the goal was to translate blogs fast and efficiently, while preserving SEO structure, categories, and formatting.
Challenge
Typically, translating a single blog post manually can take 2–5 minutes per language. With multiple store views and expanding content, this quickly became unsustainable.
So, what hard-wear.com needed was:
- a faster, automated translation process.
- seamless integration with their existing Magefan Blog setup.
- automatic syncing across store views to eliminate repetitive tasks.
Approach
Hard-wear.com was already using Elovate to manage their Magento catalogue and the Magefan Blog extension. The translation process was designed to be fully automated from start to finish.
1. Integration setup
Hard-wear.com connected its Magento store to Elovate in just a few clicks (5m). Once connected, Elovate automatically detected all Magefan posts, categories, and metadata, as soon as the appropriate API resources were authorised.
2. Content detection
Within Elovate, users can easily search for untranslated content, including blog posts across multiple store views. In this case, the system identified all blog titles, categories, and article bodies available for translation.
Example of blogs synchronised with Elovate
3. AI-powered translation
Elovate translation engine generated context-aware translations optimised for tone, SEO, and terminology consistency across markets.
It also preserved formatting, internal links, and HTML structure.
Note: currently, users can choose between DeepL, OpenAI, and Gemini, with a wide range of model versions to suit different content types and quality preferences.
Elovate translation settings
4. Instant synchronization
Once the translations were complete, Elovate automatically synced them back into Magento Blog, assigning each version to the correct store view.
No exporting, importing, or manual copy-pasting was required.
Magefan blog translations
5. Real-time updates
Any new or updated blog posts are automatically queued for translation, keeping every store view aligned with the original content.
This end-to-end workflow ensures that content teams can publish once, and Elovate handles the rest.
6. Moderation and post-translation tools (optional)
In this case, manual moderation wasn’t required. However, it’s fully possible to review and adjust translations before pushing them to Magento. It gives teams better control over the quality of localised content.
Elovate also includes several post-translation tools to enhance accuracy and consistency:
- Search & Replace: bulk-search and replace specific words, HTML snippets, or phrases across your content.
e.g. if you sell Apple products, you’ll want to prevent the word “Apple” from being translated into “Apfel” in German.
- Glossary: a preventive feature that acts as a custom dictionary. It allows you to define brand terms, product names, or phrases that should always remain consistent across all translations.
- Internal Link Tracker: a smart tool that crawls your store to automatically detect broken links (301s and 404s). Since internal linking is often a key aspect of multilingual SEO, this ensures that translated pages always point to the correct localised URLs.
Solution
By combining Elovate translation automation, hard-wear.com was able to fully translate Magefan Blog content across four store views in just 7 minutes.
Elovate, integrated with Magefan, automatically handled:
- Blog posts
- Blog categories
- Tags
- Authors
Everything was processed and synchronised instantly, no spreadsheets, no copy-pasting, and no manual coordination.
Results
The combination of the Elovate smart translations and optimised Magefan Blog store view management, hard-wear.com was able to create multi-language opportunities and get:
- Seamless intergation between Magefan and Elovate tools
- 7-minute translation of the entire blog across 2 store views
- Fully automated translation within the Elovate ecosystem.
“It’s impressive how quickly everything was translated. In under 10 minutes, our blogs were live across all store views, fully localized.” — Hard-Wear.com Team
Scalability
Whether a brand manages 10 blogs or thousands, Elovate automation delivers the same speed and reliability.
This makes it the perfect solution for content-heavy, multilingual stores that want to scale globally without increasing workload.
Conclusion
Hard-wear.com case highlights how the combination of Elovate and Magefan empowers eCommerce brands to scale multilingual content faster than ever.
With automation, translation becomes effortless — and global publishing becomes instant.
Want the same experience? Explore Elovate translation opportunities.
