StackAdapt

Stop juggling five tools to launch one media buy. With StackAdapt, a planner can move from brief to live campaign in a single workspace. Start by importing goals (CPA, ROAS, reach), mapping conversion events, and uploading CRM lists or pixel-based audiences. Size your opportunity using forecasting by region, device, and channel, then allocate budgets with pacing rules that protect spend across flights. Lock in premium supply through private marketplace deals, and set frequency caps and dayparting so exposure stays efficient and intentional.

Next, build creative at scale. Upload multiple native, display, and video variations, pair them with headlines and CTAs, and let the system adapt specs to each placement. Use AI suggestions to prioritize combinations that historically win auctions and drive quality actions. Assign creative by audience and context—different messages for new prospects, content readers, or cart abandoners—and enforce brand-safety tiers with domain lists, category filters, and fraud screening. Implement tracking via pixel or server-to-server, apply UTM templates, and validate events before launch. Mobile app campaigns can enable in-app attribution for installs and downstream events.

Go live and optimize in short cycles. Monitor real-time auctions, inventory trends, and performance by site, publisher, and geo. Accept bid and budget recommendations, or set your own rules to scale what performs and pause what doesn’t. Sequence messaging across channels: introduce with video, nurture with native, and close with retargeting display—while using a global frequency policy to avoid oversaturation. Tune bids by location and time zone, refine contextual alignment as you discover high-value content, and refresh creative variants weekly to prevent fatigue.

Turn results into decisions with reporting built for client conversations. Build dashboards that segment by cohort, path to conversion, and funnel stage. Add annotations for tests, schedule report deliveries, and export breakdowns for finance or analytics teams. For complex accounts, standardize campaign templates, naming conventions, and budget controls so junior traders can launch accurately and seniors can audit quickly. When third-party integrations aren’t available, maintain continuity with CSV imports, pixel-based audiences, and scheduled data pulls. In every step—from planning through optimization—the platform reduces manual effort so teams can focus on strategy and creative that move the needle.