Papers by Geraldine Rosa Henderson
Consumer discrimination occurs when sales clerks and other store employees, including security pe... more Consumer discrimination occurs when sales clerks and other store employees, including security personnel, treat customers differently because of their race or ethnicity. The goal of the present research was to examine how participants perceived a case of consumer discrimination and what actions they felt the victim should take. Based on Robinson's theory of perceptual segregation, we examined whether the perceptions and responses of white participants differed from those of people of color. We also drew on the liberation psychology tenets of conscientization and de-ideologization with particular emphasis on taking the perspective of the oppressed, by measuring participants' level of perceived societal discrimination. These two individual difference variables (participant race and perceived societal discrimination) significantly predicted participants' perceptions of the situation and their emotional responses, which, in turn, mediated how they thought the customer should respond.
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Dec 28, 2011
Consumers are just one of the stakeholders of an organization but it can be argued that they ar... more Consumers are just one of the stakeholders of an organization but it can be argued that they are the most important stakeholders. Consumer insight is defined and examples are given. Data is gathered and analyzed (consumer research) to be used for consumer insight. Social media is an information-rich area for gathering insights about consumers. Many relatable examples are given, including Levi’s jeans, Amazon Kindle, Tempur Pedic, Chevy Volt, and JetBlue and a case study of CDW is included.
Research in Consumer Behavior, Oct 22, 2012
The body and possessions resulting from consumption choices, represent the extended self (Belk, 1... more The body and possessions resulting from consumption choices, represent the extended self (Belk, 1988). Individuals invest (or divest) possessions of meaning as they embrace (or eliminate) them (McCracken, 1986). These meanings allow individuals to employ possessions as vehicles facilitating personal transitions to new roles (Mehta & Belk, 1991; Noble & Walker, 1997; Schouten, 1991). Weight loss is one such transition in which possessions –
foods, clothing, tools – are invested and divested of meaning. Though weight loss is a ...
Journal of Research for Consumers, 2011
In the context of increasing cultural diversity, consumers are negotiating their identities and s... more In the context of increasing cultural diversity, consumers are negotiating their identities and subsequent behaviours within multiple cultures and subcultures. Multicultural marketplaces
include consumers from diverse ethnic groups, religious groups, nationalities, people living in particular geographic regions or groups that share common physical/mental disabilities,
beliefs, values, attitudes or a way of life. Identity negotiations within a multicultural marketplace may present consumers with particular vulnerability challenges when a state of
powerlessness arises from asymmetric marketplace exchange. Through the use of introspective vignettes, this paper identifies major categories of coping behaviours and shows that some coping strategies exacerbate and perpetuate vulnerabilities, while others prove beneficial and facilitate building resilience. The paper calls for an advocacy framework for consumer empowerment in multicultural marketplaces by developing a comprehensive framework of coping strategies that enhance consumer empowerment and resilience.
The Handbook of Marketing, 2004
Advances in Consumer Research, 1997
We demonstrate the managerial utility of applying log linear models to brand switching data. We e... more We demonstrate the managerial utility of applying log linear models to brand switching data. We examine the overall structure of the French 1989 automobile marketplace, and we adjust
for loyalty effects via a model of quasi-independence. We study the resultant standardized residuals and consider several managerial interpretations of the results, including
comparative structure between competitors, and the study of customer attraction and retention within a manufacturer. The observed asymmetric trading is also examined in ...
The National Urban League State of Black America, 1994
REPORT-MARKETING SCIENCE INSTITUTE CAMBRIDGE MASSACHUSETTS, 1998
Journal of Public Policy & Marketing, May 1, 2011
The social justice paradigm, developed in philosophy by John Rawls and others, reaches limits whe... more The social justice paradigm, developed in philosophy by John Rawls and others, reaches limits when confronted with diverse populations, unsound governments, and global markets. Its parameters are further limited by a traditional utilitarian approach to both industrial actors and consumer behaviors. Finally, by focusing too exclusively on poverty, as manifested in insufficient incomes or resources, the paradigm overlooks the oppressive role
that gender, race, and religious prejudice play in keeping the poor subordinated. The ...
Law Enforcement Executive Forum, 2006
Journal of Business Research, Mar 31, 2008
From New York to Paris, Tokyo and Sydney, hip-hop culture is a Diaspora transcending ethnic, ling... more From New York to Paris, Tokyo and Sydney, hip-hop culture is a Diaspora transcending ethnic, linguistic, and geographic boundaries. As Osumare [Osumare H. Beat streets in the
global hood: connective marginalities of the hip-hop globe. Journal of American and Comparative Cultures 2001; 2 (Spring/Summer): 171–181.] indicates,“Global hip-hop youth culture has become a phenomenon in the truest sense of the word and has affected nearly every country on the map (171).” We extend our knowledge of the worldwide diffusion of ...
Journal of Business-to-Business Marketing, 1995
Patterns of relationships are of interest to researchers in marketing. In particular, the concept... more Patterns of relationships are of interest to researchers in marketing. In particular, the concept of" networks" of inter-relationships has found appeal among business marketers. While
many network methods exist for analyzing the structure of network ties, most of the reported network research in business marketing has been qualitative or anecdotal in nature. In this
paper, we present an analytical technique that will provide complementary perspectives to qualitative network descriptions, and yet is simple to learn and implement. The method ...
Inner City, 1997
Michael Porter, a distinguished Harvard business professor, has advanced an interesting and provo... more Michael Porter, a distinguished Harvard business professor, has advanced an interesting and provocative strategy for revitalizing the American inner city. Noting the increasing economic
distress and the crushing cycle of poverty therein, he rightfully concludes that the crippling social problems of the inner city---drug abuse, crime, and other associated ills-- may be the most pressing issues facing our nation. I He also has determined that "... the efforts of the past few decades to revitalize the inner cities have failed, ''2 largely because these efforts have been guided ...
European Journal of Operational …, Jan 1, 1998
Understanding consumer perceptions and associations is an important ®rst step to understanding br... more Understanding consumer perceptions and associations is an important ®rst step to understanding brand preferences and choices. In this paper, we discuss how cognitive theorists would posit network representations of consumer brand associations. We rely upon several empirical examples of consumer associative networks, based on data from a variety of data collection techniques, in order to demonstrate the tools available to the brand manager using network analytic techniques. In addition to being grounded in theory, networks are shown to be quite important to mapping an extensive array of branding eects, including: (1) branded features, (2) driver brands, (3) complements, (4) co-branding, (5) cannibalization, (6) brand parity, (7) brand dilution, (8) brand confusion, (9) counter-brands, and (10) segmentation. This list of 10 issues is fairly ambitious but we desire this research to be truly useful to brand managers, and we believe we have made some progress in addressing all 10 questions and in providing tools and a road map to the brand manager. Ó
Journal of Public Policy & …, Jan 1, 2005
Advances in Consumer …, Jan 1, 2002
In this paper, we model brand associations as associative networks. Although the idea of brand as... more In this paper, we model brand associations as associative networks. Although the idea of brand associative networks is well accepted, rarely are these networks elicited and modeled explicitly. Here, we do so in the context of a branding experiment by using a combination of qualitative (repertory grid) and quantitative (network analysis) techniques. This elicitation and analysis technique was used prior to and after subjects saw an advertisement for one of three types of brand extensions for a popular core brand. Results confirmed the usefulness of network analysis for identifying brand association stmcture and assessing changes in brand associations as a result of brand extension activity.
International Journal of …, Jan 1, 1996
The New Crisis, Jan 1, 2001
Journal of Advertising, Jan 1, 2003
The Review of Black Political …, Jan 1, 1996
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Papers by Geraldine Rosa Henderson
foods, clothing, tools – are invested and divested of meaning. Though weight loss is a ...
include consumers from diverse ethnic groups, religious groups, nationalities, people living in particular geographic regions or groups that share common physical/mental disabilities,
beliefs, values, attitudes or a way of life. Identity negotiations within a multicultural marketplace may present consumers with particular vulnerability challenges when a state of
powerlessness arises from asymmetric marketplace exchange. Through the use of introspective vignettes, this paper identifies major categories of coping behaviours and shows that some coping strategies exacerbate and perpetuate vulnerabilities, while others prove beneficial and facilitate building resilience. The paper calls for an advocacy framework for consumer empowerment in multicultural marketplaces by developing a comprehensive framework of coping strategies that enhance consumer empowerment and resilience.
for loyalty effects via a model of quasi-independence. We study the resultant standardized residuals and consider several managerial interpretations of the results, including
comparative structure between competitors, and the study of customer attraction and retention within a manufacturer. The observed asymmetric trading is also examined in ...
that gender, race, and religious prejudice play in keeping the poor subordinated. The ...
global hood: connective marginalities of the hip-hop globe. Journal of American and Comparative Cultures 2001; 2 (Spring/Summer): 171–181.] indicates,“Global hip-hop youth culture has become a phenomenon in the truest sense of the word and has affected nearly every country on the map (171).” We extend our knowledge of the worldwide diffusion of ...
many network methods exist for analyzing the structure of network ties, most of the reported network research in business marketing has been qualitative or anecdotal in nature. In this
paper, we present an analytical technique that will provide complementary perspectives to qualitative network descriptions, and yet is simple to learn and implement. The method ...
distress and the crushing cycle of poverty therein, he rightfully concludes that the crippling social problems of the inner city---drug abuse, crime, and other associated ills-- may be the most pressing issues facing our nation. I He also has determined that "... the efforts of the past few decades to revitalize the inner cities have failed, ''2 largely because these efforts have been guided ...
foods, clothing, tools – are invested and divested of meaning. Though weight loss is a ...
include consumers from diverse ethnic groups, religious groups, nationalities, people living in particular geographic regions or groups that share common physical/mental disabilities,
beliefs, values, attitudes or a way of life. Identity negotiations within a multicultural marketplace may present consumers with particular vulnerability challenges when a state of
powerlessness arises from asymmetric marketplace exchange. Through the use of introspective vignettes, this paper identifies major categories of coping behaviours and shows that some coping strategies exacerbate and perpetuate vulnerabilities, while others prove beneficial and facilitate building resilience. The paper calls for an advocacy framework for consumer empowerment in multicultural marketplaces by developing a comprehensive framework of coping strategies that enhance consumer empowerment and resilience.
for loyalty effects via a model of quasi-independence. We study the resultant standardized residuals and consider several managerial interpretations of the results, including
comparative structure between competitors, and the study of customer attraction and retention within a manufacturer. The observed asymmetric trading is also examined in ...
that gender, race, and religious prejudice play in keeping the poor subordinated. The ...
global hood: connective marginalities of the hip-hop globe. Journal of American and Comparative Cultures 2001; 2 (Spring/Summer): 171–181.] indicates,“Global hip-hop youth culture has become a phenomenon in the truest sense of the word and has affected nearly every country on the map (171).” We extend our knowledge of the worldwide diffusion of ...
many network methods exist for analyzing the structure of network ties, most of the reported network research in business marketing has been qualitative or anecdotal in nature. In this
paper, we present an analytical technique that will provide complementary perspectives to qualitative network descriptions, and yet is simple to learn and implement. The method ...
distress and the crushing cycle of poverty therein, he rightfully concludes that the crippling social problems of the inner city---drug abuse, crime, and other associated ills-- may be the most pressing issues facing our nation. I He also has determined that "... the efforts of the past few decades to revitalize the inner cities have failed, ''2 largely because these efforts have been guided ...