Mass Communcation

The communication is important to every manager in an organization, communication is part of the manager jobs, and they spent majority of their time communication included meeting, face to face discussion, memos, letters, e-mail, and reports, etc (Baker, 2002, p1). The study of the communication is not a new, but it has only recently achieved some degree of recognition as a field of academic. In diary communication level to the organization communication, all of the communication is "the exchange of information or transmission of meaning" within two or more individual.

The investigation on the Managing The Grapevine: A Qualitative Study Among Selected Small and Medium Industry (SMIs) in Penang, in the study are conduct the data with the interview method, this interview participant are Manager and Supervisor in the specific department. Most of the manager and supervisor in the Penang Small and Medium Industry line are usually need to manage all the people in their department, some of them need to control and manage all the outlet and branched company. The candidate company are included the construction, food production and telecommunication business. Due to the short period of the time constrain assigned and also the availability of time of each manager. For the interview appointment e-mail have been sent to 11 company and call. After the all the company which is giving feedback is only 5 company and the manager are willing to take interview. Sometimes the company department are not having individual department but they are few department merge into one. Most of the manager are control all the department. After the company manager have giving feedback, all the interview went on quite smoothly although some of them are delay and postpone the interview appointment, and the reason for postpone is they have most important things to do. For the interview section 2 of them are willing to set a free place and let interview in their company, because their house are staying nearby the company and this might be more easy for them and 3 of them are happy to interview in coffee shop and we talk very comfortable and friendly. Other than delay, late and postpone the interview, most of them are very friendly and willing to share more than the interview topic and they are happy to sharing their working experience when we are talking about the grapevine, and some of them are good in make jokes, so the interview won't be so bored and nervous, because they have a lot of interesting topic to talk and tell when we are talking about the grapevine and the management of grapevine. One of the manager we make the interview over 2 hours and this feel like talking with a brother.

The communication is important to every manager in an organization, communication is part of the manager jobs, and they spent majority of their time communication included meeting, face to face discussion, memos, letters, e-mail, and reports, etc (Baker, 2002, p1). The study of the communication is not a new, but it has only recently achieved some degree of recognition as a field of academic. In diary communication level to the organization communication, all of the communication is “the exchange of information or transmission of meaning" within two or more individual.
The grapevine can be active or not to be active in the organization its always depending on the demand, so called the law of supply. Grapevine appear in certain time and transmitting a variety of message on a variety of topics, and the topic transmit during a given period seems to depend on the supply of and demand for particular kinds of information, the grapevine will be more active when the information is less and limited, and the demand of the information in an organization will be more higher, and the grapevine will not been active when the information is plentiful. (Garnett, 2012)
Garnett, (2012) he claim that grapevine is the Field studies of the rumors in armies, political parties, factories, hospitals, and prisons, for example, have found that most of the rumors that circulate in well-integrated organizations carry
   
substantially accurate information, flow through fairly reliable channel and are subject to the cross-checks that discourage distortions. In a well-integrated organization (the grapevine) are recognize as a quickly, accurate and reliable. (Mishra, 2005) He said the organization communication is a very largest and wide topic to study. In the limitation if the research we are hardly to conduct in whole organization communication so that in this research will only focusing on grapevine in small and medium organization, to investigate the flow of the communication in the workplace. From this study we will find out the importance of the communication and how to manage grapevine, by (Mishara, 2005) grapevine is the informal transmission of information, gossip or rumor from person to person and it is undocumented.