Importing vs. Syncing: Why Your WordPress Images Are Already Outdated
Your creative assets evolve. Your website should too. If you manage a WordPress site — whether it’s your own portfolio, a client’s ecommerce store, or a network of franchise locations — there’s a good chance the images on that site are already out of date. Not because you forgot to update them. Because the workflow you’re using was never designed to keep them current. The culprit? You’re importing when you should be syncing. These two words get used interchangeably all the time, but they describe fundamentally different approaches to managing creative assets on your website. Understanding the difference isn’t just semantics — it’s the key to a workflow that actually scales. What “Importing” Really Means When you import an image…
