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Introduction to Focus Groups
The use of focus groups in qualitative research is helpful for gathering insights into societal norms and the range of opinions or perspectives within a community. The value of the data obtained from focus groups comes from the interaction among participants and the group's diversity. This workshop will introduce you to the logistics of facilitating focus groups, from recruiting participants to documenting group dynamics. You will learn about the roles of the moderator and note-taker, and how to effectively moderate meetings, record field notes, and capture your data.
This 1-hour workshop will take place on campus in Cambridge (Lamont Library; Lower Level Instruction Classroom).
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Registered attendees will receive a reminder via email 1 day prior to the workshop. Registration closes 1 day prior to the event.*
*In case there is still space available after registration has closed, you may email [email protected] to indicate your interest. Be sure to put “LATE REGISTRATION” in the subject line. If there is space available, you will receive the room location.
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Head of Academic Partnerships
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