Dr Ida Telalbasic

Loughborough University in London, Design Innovation, Faculty Member

University of the Arts London, MA Innovation Management, Associate Lecturer

Politecnico di Milano, Design Department, School of Design, PhD Candidate

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Product-Service-System Designer.
Researcher in Service Design for Social Innovation & Sustainability

Ida's education includes a double MSc. degree in Product-Service-System Design from Politecnico di Milano in collaboration with Politecnico di Torino granted by Alta Scuola Politecnica. She completed a PhD in Product, Service & Strategy Design at Politecnico di Milano, researching the topic of design in times of socio-economic transformations and investigating how social innovation can contribute in proposing new service systems.

She is currently working as Lecturer at the Institute of Design Innovation, Loughborough University in London. She is a visiting lecturer at Central Saint Martins College (Innovation Management) and at Ravensbourne College of Design and Communication (Business Design) in London.

Ida's research focuses on service design innovation and systemic structural change, where design is given a role in leading economic transformations rather than simply responding to them. The approach of designing people-powered services and in turn people-powered economies demonstrates the potential of design to simultaneously do problem setting, problem framing and problem solving.

Ida's experience includes developing scaling-up methodologies for social innovations and contribution in a start-up project aimed to design collaborative services to boost social innovation. Her work focuses on innovation in products, services and user experiences, using a design-driven approach for social innovation and sustainability.

Main fields of work:
Design research / service system design & strategy / co-design facilitation / user-centred design / design thinking / UX design
Supervisors: Prof. Dr. Anna Meroni and Prof. Dr. Ken Friedman
Phone: +393276342393

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Papers by Dr Ida Telalbasic

Design in a Time of Crisis: Social Innovation in Product-service-systems. Interconnections between existing developing and developed economic models towards social innovation

This paper represents part of an ongoing participatory action research project within a city affe... more This paper represents part of an ongoing participatory action research project within a city affected by the socioeconomic crisis. The focus of the research is to explore the possibilities of transforming idle capacity of skilled professionals into job opportunities and defining strategies for designing a new value creation system between members in a community. Through a deep analysis of an abundant collection of emerging practices in both developing and developed contexts, significant synthetic notions can be drawn from very diverse communities that illustrate the role of trust, responsibility and reputation in the design of collaborative exchange mechanisms. The existing complementary currency models serve as an inspiration and foundation for conducting the research in collaborative and creative spaces, using a bottom-up approach in designing this service with the potential users in order to create value for that community. If a successful long-term and not only crisis-driven mod...

Complementary currency design as resilient service systems: Transforming limits into strategic innovation opportunities

Strategic Design Research Journal, 2017

The socio-economic crisis of 2008 persists in creating a need for structural change and radical t... more The socio-economic crisis of 2008 persists in creating a need for structural change and radical transformation by applying systemic thinking and holistic approaches to design solutions. This paper questions those limits with regards to economic failures of income distribution among social entrepreneurs in co-working spaces. The argument focuses on exploring the potential for introducing alternative solutions where design can cut across traditional models and lead to economic transformations through new service models. Complementary currency systems structurally diversify monetary eco-systems and act as a mechanism for territorial and social cohesion. Strategic design is summoned here to focus on a new currency through the development of an integrated and resilient service system, a model for activating idle capabilities of community members into innovative collaboration opportunities. On-field research encompassing interviews, survey and persona design methods have been conducted with members of the Impact HUB social business network. The analysis of existing collaborative service models serves as an enabling action platform for service innovation to take place, driven by bottom-up behaviour changes towards social innovation. This research sets the stage to open up possibilities for empowering professionals and capacity building approaches to be implemented in emerging collaborative economies.

Dr Ida Telalbasic

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