This title looks at the interface between marketing and design management, with particular focus ... more This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.
Achieving commercial success through innovation is highly desirable, but difficult to achieve in ... more Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 500f product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.
What is the problem? Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product.
So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: * Customer, user and market requirements * Design requirements * Technical requirements The requirements capture model constitutes three phases: * Information gathering * Information transformation * Requirements generation
In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.
UK Design lies between the worlds of culture and commerce, between passion and profit. Design is ... more UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book:
* draws on the best methods to provide practical guidance on effective design management
* contains a unique resource guide to enable further study and research
* contains contemporary examples to illustrate the value of well managed design In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.
The SUE Research Dialogues Workshop was designed to bring together the academics funded under the... more The SUE Research Dialogues Workshop was designed to bring together the academics funded under the Engineering and Physical Sciences Research Council (EPSRC) Sustainable Urban Environment (SUE) Programme. These academics came from a wide range of disciplines that had been brought together by EPSRC to collaborate on research into sustainable urban environments with the overarching purposes of (1) improving the quality of life of UK citizens, (2) supporting the sustainable development of the UK economy and (3) meeting the needs of users of EPSRC funded research in industry, commerce and the service sector1. The Workshop sought to determine what the future of the research capacity developed by the SUE Programme might be. The study of sustainability and urban environments separately or together is not, in and of itself, a recognised academic (or practitioner) discipline. Instead, such study falls under other disciplinary headings such as engineering, geography, environmental sciences, so...
Design has evolved, over the last half century, as a profession and area of research, in which si... more Design has evolved, over the last half century, as a profession and area of research, in which significant philosophical changes have occurred. Design moves within economic, social and environmental paradigms, it has not always created benefit. This paper discusses the transition of design as a discipline and how it must be in a position to facilitate and champion values over pure economics.
Our lives are dominated by digital technologies, it influences how we socialise, we work, we play... more Our lives are dominated by digital technologies, it influences how we socialise, we work, we play, we shop, we explore the world around us and access knowledge and services. We live in both the digital and the physical world, but the digital world has the power to change what we experience every second, this has resulted in constant enhancement. Spontaneity and reactivity assume an increasingly prominent role in this communication universe. This inevitably influences social, economic, and political dynamics. Faced with a highly mediated and mediatised world, communication has attained significant power. A dispersed power, shared between different protagonists. A power that is not always identifiable and which often tends to be more associated with rumour and crisis than with information and clarification. This power of communication, more and more horizontal, challenges established power bases. Technological change in the digital world is occurring at a pace that neither society or legislators are able to keep up with. Since the call for this volume of Comunicação e Sociedade journal we have seen the launch of CHATgpt and BARD. Artificial intelligence (AI), machine learning, internet of things (IoT) and robotics are sweeping all areas of society in the developed world, enhancing our transport systems, our healthcare, industry and much more. It is still not clear how it will affect our jobs, our security, and our life. There is so much to understand and communicate. Where does the role of design fit into this system of communication? The discipline of design is extremely diverse, design competencies include planning and strategy, visualising, and prototyping, creating the material and the digital world. But designers work materially and immaterially. Design, in its most varied perspectives and disciplines, can be an important contribution to the construction of more informed, enlightened
This article examines density and deprivation, the two important parameters that define health an... more This article examines density and deprivation, the two important parameters that define health and well-being in cities. Discussions are drawn from a case study conducted in Birmingham in four neighborhoods characterized by their different population density and deprivation levels. Data were collected through questionnaires developed from a set of subjective well-being measures and built environment audits, based on the Irvine Minnesota Inventory that evaluates the quality of streets and walkability in neighborhoods. The inferences from the study support the need for linking health, planning, policy and design research and decision-making to the socio-spatial practices of people, impacting well-being at the everyday level. The findings provide a holistic approach health and well-being research and suggests a conceptual framework for inclusive well-being in cities, which signifies the role of social and spatial parameters in determining peoples’ health and well-being. The study also ...
Living in the Internet of Things: Cybersecurity of the IoT - 2018, 2018
In digital age in which a myriad of products is becoming connected through the Internet of Things... more In digital age in which a myriad of products is becoming connected through the Internet of Things (IoT), new business opportunities and challenges arise for organisations regardless of size and product/service offerings. The traits of digital technology and digital economy results in not only profound changes in the ways organisations create value and develop their IoT products and services, but also emergent and dynamic business models. It also opens new opportunities in terms of how organisations increase turnover, thus conventional theories and practices of how value is created in the design and development process is constantly being challenged. Although, academics and practitioners often critically debate these emergent opportunities and challenges to the adoption of the 'Internet of Things', there is a paucity of established academic theories and industry practices to support and rethink traditional processes of product design and development to meet current needs and potential commercial opportunities in the era of IoT. This paper will offer a critical examination on how design processes have evolved with regard to the differences in value creation between goods-dominant logic and the service-dominant logic in order to identify an emergent design process feasible for IoT product and service development. In addition, factors that affect value creation, and design and development process in the IoT are reviewed. It concludes by offering key insights and observations as to where design can contribute to value creation in the internet of things.
This data article presents the UK City LIFE1 data set for the city of Birmingham, UK. UK City LIF... more This data article presents the UK City LIFE1 data set for the city of Birmingham, UK. UK City LIFE1 is a new, comprehensive and holistic method for measuring the livable sustainability performance of UK cities. The Birmingham data set comprises 346 indicators structured simultaneously (1) within a four-tier, outcome-based framework in order to aid in their interpretation (e.g., promote healthy living and healthy long lives, minimize energy use, uncouple economic vitality from CO2 emissions) and (2) thematically in order to complement government and disciplinary siloes (e.g., health, energy, economy, climate change). Birmingham data for the indicators are presented within an Excel spreadsheet with their type, units, geographic area, year, source, link to secondary data files, data collection method, data availability and any relevant calculations and notes. This paper provides a detailed description of UK city LIFE1 in order to enable comparable data sets to be produced for other UK ...
This title looks at the interface between marketing and design management, with particular focus ... more This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.
Achieving commercial success through innovation is highly desirable, but difficult to achieve in ... more Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 500f product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.
What is the problem? Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product.
So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: * Customer, user and market requirements * Design requirements * Technical requirements The requirements capture model constitutes three phases: * Information gathering * Information transformation * Requirements generation
In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.
UK Design lies between the worlds of culture and commerce, between passion and profit. Design is ... more UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book:
* draws on the best methods to provide practical guidance on effective design management
* contains a unique resource guide to enable further study and research
* contains contemporary examples to illustrate the value of well managed design In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.
The SUE Research Dialogues Workshop was designed to bring together the academics funded under the... more The SUE Research Dialogues Workshop was designed to bring together the academics funded under the Engineering and Physical Sciences Research Council (EPSRC) Sustainable Urban Environment (SUE) Programme. These academics came from a wide range of disciplines that had been brought together by EPSRC to collaborate on research into sustainable urban environments with the overarching purposes of (1) improving the quality of life of UK citizens, (2) supporting the sustainable development of the UK economy and (3) meeting the needs of users of EPSRC funded research in industry, commerce and the service sector1. The Workshop sought to determine what the future of the research capacity developed by the SUE Programme might be. The study of sustainability and urban environments separately or together is not, in and of itself, a recognised academic (or practitioner) discipline. Instead, such study falls under other disciplinary headings such as engineering, geography, environmental sciences, so...
Design has evolved, over the last half century, as a profession and area of research, in which si... more Design has evolved, over the last half century, as a profession and area of research, in which significant philosophical changes have occurred. Design moves within economic, social and environmental paradigms, it has not always created benefit. This paper discusses the transition of design as a discipline and how it must be in a position to facilitate and champion values over pure economics.
Our lives are dominated by digital technologies, it influences how we socialise, we work, we play... more Our lives are dominated by digital technologies, it influences how we socialise, we work, we play, we shop, we explore the world around us and access knowledge and services. We live in both the digital and the physical world, but the digital world has the power to change what we experience every second, this has resulted in constant enhancement. Spontaneity and reactivity assume an increasingly prominent role in this communication universe. This inevitably influences social, economic, and political dynamics. Faced with a highly mediated and mediatised world, communication has attained significant power. A dispersed power, shared between different protagonists. A power that is not always identifiable and which often tends to be more associated with rumour and crisis than with information and clarification. This power of communication, more and more horizontal, challenges established power bases. Technological change in the digital world is occurring at a pace that neither society or legislators are able to keep up with. Since the call for this volume of Comunicação e Sociedade journal we have seen the launch of CHATgpt and BARD. Artificial intelligence (AI), machine learning, internet of things (IoT) and robotics are sweeping all areas of society in the developed world, enhancing our transport systems, our healthcare, industry and much more. It is still not clear how it will affect our jobs, our security, and our life. There is so much to understand and communicate. Where does the role of design fit into this system of communication? The discipline of design is extremely diverse, design competencies include planning and strategy, visualising, and prototyping, creating the material and the digital world. But designers work materially and immaterially. Design, in its most varied perspectives and disciplines, can be an important contribution to the construction of more informed, enlightened
This article examines density and deprivation, the two important parameters that define health an... more This article examines density and deprivation, the two important parameters that define health and well-being in cities. Discussions are drawn from a case study conducted in Birmingham in four neighborhoods characterized by their different population density and deprivation levels. Data were collected through questionnaires developed from a set of subjective well-being measures and built environment audits, based on the Irvine Minnesota Inventory that evaluates the quality of streets and walkability in neighborhoods. The inferences from the study support the need for linking health, planning, policy and design research and decision-making to the socio-spatial practices of people, impacting well-being at the everyday level. The findings provide a holistic approach health and well-being research and suggests a conceptual framework for inclusive well-being in cities, which signifies the role of social and spatial parameters in determining peoples’ health and well-being. The study also ...
Living in the Internet of Things: Cybersecurity of the IoT - 2018, 2018
In digital age in which a myriad of products is becoming connected through the Internet of Things... more In digital age in which a myriad of products is becoming connected through the Internet of Things (IoT), new business opportunities and challenges arise for organisations regardless of size and product/service offerings. The traits of digital technology and digital economy results in not only profound changes in the ways organisations create value and develop their IoT products and services, but also emergent and dynamic business models. It also opens new opportunities in terms of how organisations increase turnover, thus conventional theories and practices of how value is created in the design and development process is constantly being challenged. Although, academics and practitioners often critically debate these emergent opportunities and challenges to the adoption of the 'Internet of Things', there is a paucity of established academic theories and industry practices to support and rethink traditional processes of product design and development to meet current needs and potential commercial opportunities in the era of IoT. This paper will offer a critical examination on how design processes have evolved with regard to the differences in value creation between goods-dominant logic and the service-dominant logic in order to identify an emergent design process feasible for IoT product and service development. In addition, factors that affect value creation, and design and development process in the IoT are reviewed. It concludes by offering key insights and observations as to where design can contribute to value creation in the internet of things.
This data article presents the UK City LIFE1 data set for the city of Birmingham, UK. UK City LIF... more This data article presents the UK City LIFE1 data set for the city of Birmingham, UK. UK City LIFE1 is a new, comprehensive and holistic method for measuring the livable sustainability performance of UK cities. The Birmingham data set comprises 346 indicators structured simultaneously (1) within a four-tier, outcome-based framework in order to aid in their interpretation (e.g., promote healthy living and healthy long lives, minimize energy use, uncouple economic vitality from CO2 emissions) and (2) thematically in order to complement government and disciplinary siloes (e.g., health, energy, economy, climate change). Birmingham data for the indicators are presented within an Excel spreadsheet with their type, units, geographic area, year, source, link to secondary data files, data collection method, data availability and any relevant calculations and notes. This paper provides a detailed description of UK city LIFE1 in order to enable comparable data sets to be produced for other UK ...
When disorders fade into normality, how can the threshold between normality and disorder be deter... more When disorders fade into normality, how can the threshold between normality and disorder be determined? In considering mild intellectual disability, I argue that economic factors partly determine thresholds. We tend to assume that the relationship between disorder, need and services is such that: first, a cut-off point between the disordered and the normal is determined; second, a needy population is identified; and third, resources are found (or at least should be found) to meet this need. However, the changing definitions of intellectual disability can best be understood if we think of this happening in reverse. That is, first, certain resources are thought obtainable, and then a cut-off point for disorder is selected which supplies an appropriately sized 'needy population'.
The purpose of this study is to clarify what role the purchasing function should have in the prod... more The purpose of this study is to clarify what role the purchasing function should have in the product development process in order to enable a correct supplier selection at an early stage. To fulfil this purpose a case study was performed at a global manufacturing company. The case study consisted of interviews with people from both the purchasing function and the product development function. The initial literature review showed that purchasing activities has become increasingly important the last decades. The need for purchasing to take a more integrated and strategic role in the companies has with this emerged. Some trends have been supply base optimisation, buyer-supplier relationships and buyer-supplier product development collaboration. The purchasing function then has a key role, where they must coordinate these activities because they know the supply base. However, a gap in the literature was identified concerning the incentives why purchasing should be involved in the product development process as well as how this involvement could be managed. Our conclusion is that involvement of the purchasing function in the product development process will result in cost savings of different kinds, increased product performance, reduced development time and that risks related to delivery are reduced. But to acquire these benefits this thesis has also identified several potential issues that might inhibit the integration of the purchasing function in the product development process. To avoid them it is important that the main objectives for both functions support this integration. Secondly, it is important that the communication between product development teams and the purchasing function is made earlier in the process and to further improve it templates for requests and also recommended parts list should be established. Thirdly, to ensure that suppliers are selected in a proper way the product development process should be complemented with such instructions and this should also be cross-checked at the gates. Finally, the purchasing organisation must be configured to facilitate this integration which can be accomplished by introducing a new role that coordinates purchasing related issues in the product development team.
ImaginationLancaster, an open and exploratory design-led research lab. Her research interests cov... more ImaginationLancaster, an open and exploratory design-led research lab. Her research interests cover design management, design policy, new product development, design in the built environment, design against crime, and socially responsible design. She is currently coinvestigator of Liveable Cities, an ambitious 5-year program of research to develop a method of designing and engineering low-carbon, resource-secure, wellbeing-maximized U.K. cities.
This book offers practical solutions to achieving sustainable urban design and development, and h... more This book offers practical solutions to achieving sustainable urban design and development, and helps designers communicate these solutions effectively to planners, developers and policy makers. Addressing sustainability issues in relation to the design and planning of the ...
The mapping of the design and construction process has been gaining momentum in the last few year... more The mapping of the design and construction process has been gaining momentum in the last few years. However, the focus has been on mapping the high level processes or the information required to perform certain processes. One such high level process that has enjoyed considerable success is the Process Protocol. It integrates the various participants of a project into multi-functional teams, operating within a stage-gate based project environment. This paper will present how process mapping can be used to increase transparency within a production environment. The case study examines a multi-million development project and it demonstrates how the introduction of mapping the design and production processes, based on the Process Protocol Model and principles, has improved communications, enabled increased design fixity and reduction of downtime caused by late deliveries of certain project activities and information. In addition the implementation issues involved in introducing such process mapping practices is examined and analysed in the case study project.
The design of a building is a complicated process, having to formulate diverse components through... more The design of a building is a complicated process, having to formulate diverse components through unique tasks involving different personalities and organisations in order to satisfy multi-faceted client requirements. To do this successfully, the project team must encapsulate an integrated design that accommodates various social, economic and legislative factors. Therefore, in this era of increasing global competition integrated design has been increasingly recognised as a solution to deliver value to clients. The 'From 3D to nD modelling' project at the University of Salford aims to support integrated design; to enable and equip the design and construction industry with a tool that allows users to create, share, contemplate and apply knowledge from multiple perspectives of user requirements (accessibility, maintainability, sustainability, acoustics, crime, energy simulation, scheduling, costing etc.). Thus taking the concept of 3-dimensional computer modelling of the built environment to an almost infinite number of dimensions, to cope with whole-life construction and asset management issues in the design of modern buildings. This paper reports on the development of a vision for how integrated environments that will allow nDenabled construction and asset management to be undertaken. The project is funded by a four-year platform grant from the Engineering and Physical Sciences Research Council (EPSRC) in the UK; thus awarded to a multidisciplinary research team, to enable flexibility in the research strategy and to produce leading innovation. This paper reports on the development of a business process and IT vision for how integrated environments will allow nD-enabled construction and asset management to be undertaken. It further develops many of the key issues of a future vision arising from previous CIB W78 conferences.
This Guide presents the Urban Futures Method to test the likely future performance of urban devel... more This Guide presents the Urban Futures Method to test the likely future performance of urban development and regeneration-related 'sustainability solutions'–actions taken today in the name of sustainability–in a series of possible future scenarios in the year 2050. If a proposed solution delivers a positive legacy, regardless of the future against which it is tested, then it can be adopted with confidence. The Method provides insights into the potential impacts of today's urban planning and design decisions, and challenges the ...
Research and innovation in the built environment is increasingly taking on an inter-disciplinary ... more Research and innovation in the built environment is increasingly taking on an inter-disciplinary nature. The built environment industry and professional practice have long adopted multi and interdisciplinary practices. The application of IT in Construction is moving beyond the automation and replication of discrete mono and multidisciplinary tasks to replicate and model the improved interdisciplinary processes of modern design and construction practice. A major long-term research project underway at the University of Salford seeks to develop IT modelling capability to support the design of buildings and facilities that are buildable, maintainable, operable, sustainable, accessible, and have properties of acoustic, thermal and business support performance that are of a high standard. Such an IT modelling tool has been the dream of the research community for a long time. Recent advances in technology are beginning to make such a modelling tool feasible. Some of the key problems with its further research and development, and with its ultimate implementation, will be the challenges of multiple research and built environment stakeholders sharing a common vision, language and sense of trust. This paper explores these challenges as a set of research issues that underpin the development of appropriate technology to support realisable advances in construction process improvements.
IoT initiatives look promising and straightforward, but they are far more complicated to enact as... more IoT initiatives look promising and straightforward, but they are far more complicated to enact as it stands today. Although developing digitised artefacts offers a rich new set of value creation and growth opportunities to organisations, to grab these opportunities encompass a wide variety of strategic risks. In this context, in academia, little attention has been focused on NPD processes, development risks and value creation in IoT. Thus, this paper offers a discussion on what development risks are found, what is new approach to NPD process, and how value for IoT is created comparing its counterpart in traditional manufacturing economy. To achieve this aim, a literature review was undertaken to examine existing value creation and NPD models, which are continuously evolving but not much improved in their application to developing digitalised artefacts. Through a case study, the risks, opportunities and activities for IoT development are further elaborated and critically discussed. Finally, along with a discussion of the strategic development challenges and opportunities, a continuous process of a new NPD model for IoT products and services is proposed.
Over the past half century, how we conceive of design research has changed significantly, as inde... more Over the past half century, how we conceive of design research has changed significantly, as indeed have the boundaries of influence of the design profession. This paper takes an entirely personal perspective of the author and will discuss the change in the nature of design research through the lens of a career in design education and, especially, in the author's endeavours to develop design research as a respected discipline working with and alongside, science, social sciences and the arts and humanities. It will look at the social, economic and political drivers that have influenced design research in the UK but also globally, and at where this has taken design, in terms of research both within and beyond the design profession.
Proceedings of the ICE - Urban Design and Planning, 2015
Planners, architects, urban designers and other built environment professionals engage with a myr... more Planners, architects, urban designers and other built environment professionals engage with a myriad of checkboxes, guidelines, requirements and specifications, all of which potentially compromise creativity and innovation in urban design. Approaches that measure performance are accused of belying the nature of places as messy, plural, organic, accidental and emotive; trying to find a formula that works may tick boxes, but it risks creating soulless spaces, oppressing innovation and incorporation of inappropriate design elements. This paper argues that sustainability assessment methods do have something to contribute to creativity and innovation in urban design precisely because they encourage engagement with challenging and often complex societal priorities. Through interviews with built environment professionals and a critical examination of sustainability assessment methods, the authors suggest that such methods can promote creativity and innovation if they engage competently wit...
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Books by Rachel Cooper
What is the problem?
Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product.
So, what can you do to avoid product failure?
Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines:
* Customer, user and market requirements
* Design requirements
* Technical requirements
The requirements capture model constitutes three phases:
* Information gathering
* Information transformation
* Requirements generation
In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.
* draws on the best methods to provide practical guidance on effective design management
* contains a unique resource guide to enable further study and research
* contains contemporary examples to illustrate the value of well managed design
In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.
Papers by Rachel Cooper
What is the problem?
Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product.
So, what can you do to avoid product failure?
Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines:
* Customer, user and market requirements
* Design requirements
* Technical requirements
The requirements capture model constitutes three phases:
* Information gathering
* Information transformation
* Requirements generation
In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.
* draws on the best methods to provide practical guidance on effective design management
* contains a unique resource guide to enable further study and research
* contains contemporary examples to illustrate the value of well managed design
In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.