Handbook of Implicit Social Cognition: Measurement, Theory, and Applications, Jul 6, 2011
Task (Bar-Anan, Nosek, & Vianello, 2009), and the brief IAT (Sriram & Greenwald, 2009). Several o... more Task (Bar-Anan, Nosek, & Vianello, 2009), and the brief IAT (Sriram & Greenwald, 2009). Several of these implicit measures are described in other chapters of this volume (see Sekaquaptewa, Vargas, & von Hippel, Chapter 8, Teige-Mocigemba, Klauer, & Sherman, Chapter 7, and Wentura & Degner, Chapter 6). At present, so many implicit measures are available that it becomes difficult to come to grips with why a particular procedure or effect qualifies as an implicit measure and how it differs from other (implicit) measures. Recently, ...
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