
Parmod Singhal
Phone: 9416972533
Address: Assandh
Address: Assandh
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Papers by Parmod Singhal
the
1950’s to the 80’s investments in various industries was a limit due to the low purchasing power
in the hands of the consumer and Governments policies favoring the small
-
scale sector.
Today
we are using the services and products of MNCs. The all cred
it goes to Dr. Manmohan Singh,
Prime minister, who has started the LPG program in 1991. Indian market is one of the largest
markets with high purchasing power.
India in 1997 allowed foreign direct investment (FDI) in
cash and carry wholesale. Then, it requ
ired government approval. The approval requirement was
relaxed, and automatic permission was granted in 2006. Between 2000 to 2010, Indian retail
attracted about $1.8 billion in foreign direct investment, representing a very small 1.5% of total
investment
flow into India. There is l
ots of work to be done in the field of logistics & supply
chain management. It is not possible for Indian government alone to developed world class
infrastructure and other allied facilities because of huge investment requiremen
t. FDI in India
has in a lot of ways enabled India to achieve a certain degree of financial stability, growth and
development. In order to create new & more jobs, FDI is the success mantra now. The further
step is again taken by Dr. Manmohan Singh in Decem
ber, 2012 allowing the FDI in Retail sector
100% in single brand and 51% in multi brand business. This step will encourage the foreign big
and organized retailers like Cash and Carry, Wal
-
Marts in India. This step will be a success stone
in the economy of
the India. FDI no doubt is creating innovation in retail sector but
simultaneously it may pull down the local and domestic retailers of India which is surely a
concern to worry about for Indian government. In this research we have just tried to bring down
maximum thoughts in lieu of FDI and form a constructive view over it.
l December 201
2
, it has
contributed up to 6
.1
% to country’s GDP. Being a part of service sector it is expected from
insurance companies to provide lot of statutory and flexible benefits along with the customer
convenience facilities.
The aim of all types o
f insurance is to compensate the owner against
loss arising from a variety of risks, which he anticipates, to his life, property or business.
Insurance is mainly of two types: life
and general. And a
n insurance policy is the contract
between the insurer an
d the insured, which states the risks covered, the exclusions, if any, and
the benefits reimbursed on the happening of an event like death, illness etc. The policy is paid
through premium, which is a set amount that must be paid by the insured on a monthly
, semi
-
annual or annual basis.
The current paper is an attempt towards measuring the gaps between expectations of
customers and services as perceived by them from their respective insuring companies. This
study is based on SERVQUAL model using five parame
ters
–
tangibility, reliability,
respon
siveness, assurance and empathy. This study covers 500 customers of private insurance
companies covering 7 district of Haryana i.e. Karnal, Panipat, Kurukshetra, Ambala,
Yamunanagar, Kaithal, Panchkula.
with the customer it is must to understand them and their media consumption
pattern. Today’s youth, especially urban is the
most complicated target segment in
the market, because of their exposure to a variety of media, low attention span,
unconventional norms & wide interests. To complicate the situation they have the
power to escape... they can escape ads, they can tune in
to a million other channels,
they can buy a billion other products, they can publish a blog about a brand, they
can have instant word
-
of
-
mouth (good and bad) on it from the web, they can be in a
store and punch in product information on their cell phone an
d find out who else has
the product and for how much.
Despite difficulties, the great potential that this segment holds is the only attraction
for the marketers that they cannot afford to overlook this segment, as it is the largest
market segment in the I
ndian market. Marketers are always chasing their attention,
wherever they go and whatever they do. The basic task involved in the development
of media strategy is to determine the best matching of media to the target market, given the constraint of the bu
dget Belch & Belch(2006)
1
. The media planner attempts
to balance reach & frequency & deliver the message to the intended audience with a
minimum waste of coverage.
So, a research to study the media consumption pattern of the young urban customers
can
prove to be very useful in designing media strategy to have an effective
communication with them.
the
1950’s to the 80’s investments in various industries was a limit due to the low purchasing power
in the hands of the consumer and Governments policies favoring the small
-
scale sector.
Today
we are using the services and products of MNCs. The all cred
it goes to Dr. Manmohan Singh,
Prime minister, who has started the LPG program in 1991. Indian market is one of the largest
markets with high purchasing power.
India in 1997 allowed foreign direct investment (FDI) in
cash and carry wholesale. Then, it requ
ired government approval. The approval requirement was
relaxed, and automatic permission was granted in 2006. Between 2000 to 2010, Indian retail
attracted about $1.8 billion in foreign direct investment, representing a very small 1.5% of total
investment
flow into India. There is l
ots of work to be done in the field of logistics & supply
chain management. It is not possible for Indian government alone to developed world class
infrastructure and other allied facilities because of huge investment requiremen
t. FDI in India
has in a lot of ways enabled India to achieve a certain degree of financial stability, growth and
development. In order to create new & more jobs, FDI is the success mantra now. The further
step is again taken by Dr. Manmohan Singh in Decem
ber, 2012 allowing the FDI in Retail sector
100% in single brand and 51% in multi brand business. This step will encourage the foreign big
and organized retailers like Cash and Carry, Wal
-
Marts in India. This step will be a success stone
in the economy of
the India. FDI no doubt is creating innovation in retail sector but
simultaneously it may pull down the local and domestic retailers of India which is surely a
concern to worry about for Indian government. In this research we have just tried to bring down
maximum thoughts in lieu of FDI and form a constructive view over it.
l December 201
2
, it has
contributed up to 6
.1
% to country’s GDP. Being a part of service sector it is expected from
insurance companies to provide lot of statutory and flexible benefits along with the customer
convenience facilities.
The aim of all types o
f insurance is to compensate the owner against
loss arising from a variety of risks, which he anticipates, to his life, property or business.
Insurance is mainly of two types: life
and general. And a
n insurance policy is the contract
between the insurer an
d the insured, which states the risks covered, the exclusions, if any, and
the benefits reimbursed on the happening of an event like death, illness etc. The policy is paid
through premium, which is a set amount that must be paid by the insured on a monthly
, semi
-
annual or annual basis.
The current paper is an attempt towards measuring the gaps between expectations of
customers and services as perceived by them from their respective insuring companies. This
study is based on SERVQUAL model using five parame
ters
–
tangibility, reliability,
respon
siveness, assurance and empathy. This study covers 500 customers of private insurance
companies covering 7 district of Haryana i.e. Karnal, Panipat, Kurukshetra, Ambala,
Yamunanagar, Kaithal, Panchkula.
with the customer it is must to understand them and their media consumption
pattern. Today’s youth, especially urban is the
most complicated target segment in
the market, because of their exposure to a variety of media, low attention span,
unconventional norms & wide interests. To complicate the situation they have the
power to escape... they can escape ads, they can tune in
to a million other channels,
they can buy a billion other products, they can publish a blog about a brand, they
can have instant word
-
of
-
mouth (good and bad) on it from the web, they can be in a
store and punch in product information on their cell phone an
d find out who else has
the product and for how much.
Despite difficulties, the great potential that this segment holds is the only attraction
for the marketers that they cannot afford to overlook this segment, as it is the largest
market segment in the I
ndian market. Marketers are always chasing their attention,
wherever they go and whatever they do. The basic task involved in the development
of media strategy is to determine the best matching of media to the target market, given the constraint of the bu
dget Belch & Belch(2006)
1
. The media planner attempts
to balance reach & frequency & deliver the message to the intended audience with a
minimum waste of coverage.
So, a research to study the media consumption pattern of the young urban customers
can
prove to be very useful in designing media strategy to have an effective
communication with them.