Madhu Bala
Dr. Madhu Bala is working as a Assistant Professor in Department of Commerce in D.A.V. College for Girls, Yamuna Nagar, Haryana (India). She has been contributing to field of Education and Research by performing various roles such as Professor, Researcher, Editor, Reviewer, Publisher, and Author. She holds a good pack of degrees supporting to her academic career. She was awarded Doctor of Philosophy in Commerce with Highly Appreciation Words for the thesis titled “Evaluating Corporate Social Responsibility among Selected Indian Companies” from Department of Commerce, Kurukshetra University, Kurukshetra, India in 2015. Her Post Graduate degrees include a Master Degree
less
Related Authors
InterestsView All (6)
Uploads
Papers by Madhu Bala
Design/methodology/approach: - The study is based on primary data constituting a sample of 145 companies including 65 Private Indian Companies (PICs), 51 Multinational Companies (MNCs) and 29 Public Sector Companies (PSCs) working in India in various sectors. The data thus generated was analyzed with the help of factor analysis.
Findings: - The study finds that there is no major difference in components of CSR practices of PICs, MNCs and PSCs. The identified CSR factors emerged from PICs are Employee Welfare, Environmental and Natural Resources Protection, Community Development and Community Affairs. The identified CSR factors emerged from MNCs are Community Welfare, Employee Development & Safety, Environmental and Natural Resources Protection, Working under law and compliance, Employment Generation and Community Supported that of PSCs are Employee Welfare and Social Support, Sustainable Development, Community Development and Heath & Scholarship Program. The difference lies only in priority/preference to follow CSR practices.
Research/limitations/implications: - It is a starting-point for further research in Corporate Social Responsibility Initiatives. The paper is of value to the researcher and practitioners of corporate social responsibility. The study would help others companies who yet to start CSR and to actualize their CSR interventions.
Keywords: Corporate Social Responsibility, CSR, CSR Trends, CSR Practices, Community Welfare, Sustainability, CSR India, CSR Initiatives
Design/Research Methodology/Approach: - The paper is based on secondary data. The paper is based on extant literature and internet sources have been used. The various articles, researches, government reports, newspapers, magazines, various websites and the information on internet have been studied.
Key Findings: - Amalgamating several Central and State taxes into a single tax would mitigate cascading or double taxation, facilitating a common national market. The simplicity of the tax should lead to easier administration and enforcement. GST is expected to pave way for better e-commerce and will make industries more competitive. GST will be a game changing reform for Indian economy by developing a common Indian market and reducing the cascading effect of tax on the cost of goods and services. It will impact the Tax Structure, Tax Incidence, Tax Computation, Tax Payment, Compliance, Credit Utilization and Reporting leading to a complete overhaul of the current indirect tax system.
Research Limitations/Implications: - The present study provides a starting-point for further research in this field. This study can further be explored with respect to real benefits in India.
Keywords: - Tax, GST, VAT, CGST, SCGT, IGST
consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media
optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we
all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform.
Awareness of consumer’s motives is important because it provides a deeper understanding of what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended to compare the internet marketing techniques with specific to various businesses.
companies in India, with a view to understand their current thinking on it. The study is based on extant literature and will include the
examples from current Indian Scenario in selected companies. This paper studies the Corporate Social Responsibility initiatives taken by Indian Companies. Secondary research is conducted for the Indian companies through their corporate web sites pages containing information about their CSR initiatives. Information listed in this research paper is derived from CSR reports, Annual Reports, Press Releases, White Papers and various references. Most of the companies have started to understand that they can use CSR as a strategy
in order to gain benefits and to make a better place for all people. In the long term, the firms that are socially responsible are successful. The present study provides a starting-point for further research in Corporate Social Responsibility Initiatives. This paper is of value to the researcher and practitioners of corporate social responsibility. The study, I hope, would help other small and medium sized companies, to actualize their CSR interventions.
examples. The study focuses on extensive study of secondary data collected from government websites, various national and international journals and articles, publications, conference papers, government reports, newspapers, magazines which focused on various aspects of governance. E-governance has been recognized as a vital force for transformational improvement in quality, efficiency and effectiveness of governance. Indian government is making many efforts
to provide services to its citizens through e-Governance. Use of ICT in governance (egovernance) fosters all elements of Good Governance. It can be concluded that e-governance is the key to the ― Good Governance‖ for the developing countries like India to minimize
corruption, provides efficient and effective or quality services to their citizens. E-governance increase democratic participation, accountability, transparency, and the quality and speed of
services. However environment needs to be developed for the effective implementation of e-government in India. The present study provides a starting-point for further research in this field for development techniques for e-governance, resolutions of the barriers for smooth implementations of e-governance.
Design/methodology/approach: - The study is based on primary data constituting a sample of 145 companies including 65 Private Indian Companies (PICs), 51 Multinational Companies (MNCs) and 29 Public Sector Companies (PSCs) working in India in various sectors. The data thus generated was analyzed with the help of factor analysis.
Findings: - The study finds that there is no major difference in components of CSR practices of PICs, MNCs and PSCs. The identified CSR factors emerged from PICs are Employee Welfare, Environmental and Natural Resources Protection, Community Development and Community Affairs. The identified CSR factors emerged from MNCs are Community Welfare, Employee Development & Safety, Environmental and Natural Resources Protection, Working under law and compliance, Employment Generation and Community Supported that of PSCs are Employee Welfare and Social Support, Sustainable Development, Community Development and Heath & Scholarship Program. The difference lies only in priority/preference to follow CSR practices.
Research/limitations/implications: - It is a starting-point for further research in Corporate Social Responsibility Initiatives. The paper is of value to the researcher and practitioners of corporate social responsibility. The study would help others companies who yet to start CSR and to actualize their CSR interventions.
Keywords: Corporate Social Responsibility, CSR, CSR Trends, CSR Practices, Community Welfare, Sustainability, CSR India, CSR Initiatives
Design/Research Methodology/Approach: - The paper is based on secondary data. The paper is based on extant literature and internet sources have been used. The various articles, researches, government reports, newspapers, magazines, various websites and the information on internet have been studied.
Key Findings: - Amalgamating several Central and State taxes into a single tax would mitigate cascading or double taxation, facilitating a common national market. The simplicity of the tax should lead to easier administration and enforcement. GST is expected to pave way for better e-commerce and will make industries more competitive. GST will be a game changing reform for Indian economy by developing a common Indian market and reducing the cascading effect of tax on the cost of goods and services. It will impact the Tax Structure, Tax Incidence, Tax Computation, Tax Payment, Compliance, Credit Utilization and Reporting leading to a complete overhaul of the current indirect tax system.
Research Limitations/Implications: - The present study provides a starting-point for further research in this field. This study can further be explored with respect to real benefits in India.
Keywords: - Tax, GST, VAT, CGST, SCGT, IGST
consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media
optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we
all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform.
Awareness of consumer’s motives is important because it provides a deeper understanding of what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended to compare the internet marketing techniques with specific to various businesses.
companies in India, with a view to understand their current thinking on it. The study is based on extant literature and will include the
examples from current Indian Scenario in selected companies. This paper studies the Corporate Social Responsibility initiatives taken by Indian Companies. Secondary research is conducted for the Indian companies through their corporate web sites pages containing information about their CSR initiatives. Information listed in this research paper is derived from CSR reports, Annual Reports, Press Releases, White Papers and various references. Most of the companies have started to understand that they can use CSR as a strategy
in order to gain benefits and to make a better place for all people. In the long term, the firms that are socially responsible are successful. The present study provides a starting-point for further research in Corporate Social Responsibility Initiatives. This paper is of value to the researcher and practitioners of corporate social responsibility. The study, I hope, would help other small and medium sized companies, to actualize their CSR interventions.
examples. The study focuses on extensive study of secondary data collected from government websites, various national and international journals and articles, publications, conference papers, government reports, newspapers, magazines which focused on various aspects of governance. E-governance has been recognized as a vital force for transformational improvement in quality, efficiency and effectiveness of governance. Indian government is making many efforts
to provide services to its citizens through e-Governance. Use of ICT in governance (egovernance) fosters all elements of Good Governance. It can be concluded that e-governance is the key to the ― Good Governance‖ for the developing countries like India to minimize
corruption, provides efficient and effective or quality services to their citizens. E-governance increase democratic participation, accountability, transparency, and the quality and speed of
services. However environment needs to be developed for the effective implementation of e-government in India. The present study provides a starting-point for further research in this field for development techniques for e-governance, resolutions of the barriers for smooth implementations of e-governance.
Design/Research Methodology/Approach: - The paper is based on secondary data. The paper is based on extant literature and internet sources have been used. The various articles, researches, government reports, newspapers, magazines, various websites and the information on internet have been studied.
Key Findings: - The macroeconomic impact of GST is significant in terms of growth effects, price effects, current account effects and the effect on the budget balance. In developing open economy with growing service sector, a change in the tax mix from income to consumption-based taxes is likely to provide a fruitful source of revenue. The proposed structure will simplify the procedure which will end up with equal opportunity for all the markets and in other hand will leads reduced tax evasion.
Research Limitations/Implications: - The present study provides a starting-point for further research in this field. This further can be explained with respect to real benefits in India after successful implementation of GST.
Keywords: - Tax, GST, VAT, CGST, SCGT, IGST