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Klue captures and analyzes buyer and seller feedback across deals so you can uncover win-loss insights, improve close rates, and strengthen your go-to-market strategy.
OUR WINNING CUSTOMERS
Win-loss analysis gives you the real reasons deals move forward or fall apart, straight from the people closest to the evaluation. Instead of guessing why you win or lose, you get clear insight into buyer priorities, competitive pressure, and execution gaps across your go-to-market motions.
Klue provides a complete system for capturing, analyzing, and activating buyer truth.
PROCESS
Capture Buyer Feedback with Scale and Depth
Understand every deal, not just the loud ones
Klue gives you a fast, consistent way to learn from your buyers and sellers across every region, segment, and stage.
Feedback at Scale with AI Interviews
Short, async conversations that feel human. Perfect for seller deal debriefs and a pulse on what’s happening in the field.
Feedback with Depth
Live Expert Interviews
In-depth, high-signal conversations for strategic or complex deals.
Bring Your Own Interviews
Bring any interviews you’ve conducted or with another vendor, and Klue will automatically analyze these in our Win-Loss platform.
Get Insights Across the Entire Customer Journey
Automatic AI- Analysis
Klue organizes every interview into clean summaries, themes, and quotes inside your Win-Loss platform.
Win & loss themes
Interview summaries
Competitive mentions and patterns
Buyer quotes
Executive summaries
Built for every team that touches revenue
Refine positioning and build differentiated messaging based on unbiased feedback from your buyers.
Improve close rates with deal-level insights and coaching signals.
Replace scattered notes with structured win-loss data you can trust.
Align your entire go-to-market team around buyer-backed insights, not hunches.
“The findings from our Win-Loss program influence the development of our product roadmap, the refinement of our messaging, and our go-to-market execution. It’s an integral input into our company strategy. We regularly review the insights and recommendations as a leadership team and with the board.
Paige O’Neill
Chief Marketing Officer
“What I really love about their solution is that it’s turnkey. We provide the lists and introductions, and before long the interviews and reports start rolling in. Time after time, our dedicated team at Klue consistently delivers.
Jennifer Mendez
Director of Product Marketing
The Klue Difference
Consolidating Win-Loss and Competitive Intelligence
Win-loss and competitive insights, finally in one place.
Most teams treat win-loss as a separate project. Klue is the only platform in the market that combines competitive intelligence and win-loss into a single platform.
Everything connects.
Win-Loss insights automatically flow into battlecards, Deal Tips, and competitive research in Ask Klue with no extra work needed.
Consolidate spend and effort
One platform powers two critical programs, cutting tool fatigue and simplifying your GTM stack.
Stronger decisions.
With market, competitor, and buyer signals side-by-side, teams make faster, clearer strategic decisions without guessing or chasing scattered data.
“Win-loss is key to our Competitive Enablement program, and using both insights gives us a more complete GTM picture. Market, competitive, and customer insights all centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.
Mark Balkende
VP Product Marketing
“The difference between Klue and our previous vendor was noticeable right away. On top of better insights, having all of our win-loss and competitive intel in one place was a game-changer. Within just an hour of publishing the first executive summary report, most of our C-suite executives had reviewed and reached out. The engagement with our win-loss program has never been so high.
Claire Brundvand
Competitive Intelligence Lead
“We already had really strong sales engagement with Klue’s competitive enablement platform. I knew that having Win-Loss and competitive intel in one platform would just drive more engagement and adoption, rather than having Win-Loss in a separate platform.
Samantha Austin
VP Product Marketing
Win-loss analysis helps you understand why you win and lose deals by capturing direct feedback from buyers and sellers. Klue automates the entire process: collecting interviews, summarizing insights, and delivering them into your workflows.
Klue is the only platform that unifies competitive intelligence and win-loss. Buyer insights flow directly into battlecards, Deal Tips, and competitive research, so teams can act on them without switching tools or losing context.
Win-loss supports your entire GTM team:
Sales: Improve execution and close rates
Product Marketing: Sharpen messaging and positioning
Product: Validate roadmap priorities
Customer Success: Understand churn drivers
Leadership: Identify strategic opportunities and gaps
You can choose the method that fits the deal:
AI Interviews for scale
Live Expert Interviews for high-signal deals
All interviews are transcribed, summarized, tagged, and stored automatically.
AI is excellent for early-loss, high-volume, or hard-to-reach buyers. For strategic or complex deals, you can run human-led interviews. Klue lets you use both, without adding another vendor.
Insights show up where your GTM teams already work:
Klue battlecards
Deal Tips for sellers
Executive report and briefs
Ask Klue responses
Minimal. Klue handles transcription, summarization, tagging, and report creation. You choose the interview types and everything else is automated.
Teams use Klue’s win-loss insights to:
Increase close rates
Strengthen competitive positioning
Improve first-call demos
Identify product gaps
Reduce churn
Align GTM teams around real buyer truth
Most customers get actionable insights within weeks. With AI-powered seller interviews you can start collecting feedback the same week you launch.
Klue supports ongoing win-loss with:
Auto-summaries
Trend detection
Interview tagging and themes
Searchable insight history
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
