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GONG + KLUE
Turn every Gong call into deal-winning intelligence with Klue’s Compete Agent.
Klue’s Compete Agent connects to Gong to generate trusted Auto Insights for PMMs and real-time Deal Tips for sellers, freeing you from manual call analysis and generic alerts.
GONG + KLUE
Real-Time Deal Tips for Sellers
Proactive, deal-specific coaching for every sales rep.
Detects competitive threats in your Gong calls
Analyzes
the conversation
Identifies the buyer’s requirements
Proactively sends your reps a personalized Deal Tips
Klue is the only platform that delivers deal-specific competitive intel, not just static battlecards. Give every seller the precision and context they need to win their live deals.
“It’s like having my own CI assistant. The Deal Tip lands at the perfect time, with exactly what I need to say to win.
Jesse Jones
Account Executive
Every Gong call holds clues about how buyers think, why you win, and where you fall short.
The problem? No one has time to listen to them all.
Auto Insights changes that. Klue’s Compete Agent continuously analyzes your Gong transcripts, automatically generating insights that used to take hours of manual review, including:
Gong + Klue
Keep frontline teams aligned on what’s working in the field and use those learnings to coach reps.
Gong + Klue
Equip sellers with real responses that have worked before — instantly, in their workflow.
Gong + Klue
Understand why buyers evaluate competitors and what pain points drive change — without manually combing call recordings.
Gong + Klue
Identify why deals are being won or lost — without waiting weeks for win-loss interviews.
Compete Agent is the only tool that automatically generates and validates insights from Gong calls, saving PMMs hours of manual review and keeping competitive intelligence always up to date.
“The ‘talk tracks’ insight — updated regularly with what’s actually working — are phenomenal. Reps pick them up quickly, align to our messaging, and sales managers are using them in training to reinforce the right plays.
Dustin Ray
Head of CI
Internal LLM + Gong
Other CI Tools + Gong
Competitive
Deal Support
Deal Tips deliver real-time, deal-specific guidance.
Klue continuously analyzes calls, detects competitors, maps your strengths against buyer needs, and proactively sends personalized recommendations to help reps win their deals.
Can summarizes call transcripts but doesn’t interpret deal dynamics. Reps or PMMs must prompt for insights manually and upload transcripts.
Surfaces competitor mentions from Gong trackers to trigger generic battlecards sent via email
Competitive
Research
Automated & autonomous.
Compete Agent continuously analyzes Gong calls, CRM, and web data to generate structured, verified Auto Insights all source-linked and refreshed automatically.
Can summarize text from calls, but outputs are unstructured, lack source validation, and require human tagging to stay current.
Insights appear when PMMs manually prompt the system, resulting in generic, one-size-fits-all outputs. No automation and no context.
Buyer Insights
Understands what buyers actually care about.
Extracts real buyer requirements and decision drivers in deals, creating verified Win & Loss Stories.
Limited to surface-level sentiment or keyword matching. No connection to CRM data or outcome context.
Tracks which competitors appear in deals but not why buyers chose them, what influenced the outcome, or what will tip active deals.
Klue connects directly with Gong to analyze your recorded calls, detect competitors, and automatically generate deal-specific insights.
That includes proactive Deal Tips for sellers and continuous Auto Insights for PMMs—so your team learns from every call without doing extra work.
Most tools stop at detecting a competitor and pushing a generic battlecard.
Klue goes further. It listens to the call itself, understands what the buyer actually said, and delivers personalized Deal Tips that guide each AE on what to say, what to avoid, and how to win that specific deal.
Auto Insights are Klue’s always-on research engine.
They continuously analyze your Gong and CRM data to surface trusted, structured insights such as:
Manual call review doesn’t scale.
Auto Insights eliminate hours of tagging and note-taking by generating verified research automatically.
Deal Tips then close the loop—putting those insights directly into sellers’ hands, so competitive intelligence actually moves revenue.
Generic AI tools can summarize transcripts, but they:
Klue is built for competitive enablement. It automatically learns from your Gong data, CRM, and battlecards—delivering verified, deal-specific insights to the right people at the right time.
Klue detects competitive mentions, buyer requirements, and pricing or objection moments during calls.
It then transforms that data into structured cards like Win & Loss Stories, Objection Handling, and What Prospects Are Saying, giving PMMs, CI pros, and sales leaders a clear picture of how buyers are evaluating your solution.
No.
Klue delivers insights directly where reps already work—via email, Slack, and CRM.
Reps don’t have to tag calls or search for battlecards; Deal Tips appear automatically after relevant Gong calls.
Customers using Klue and Gong together report:
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
