250,000+
users rely on
Klue to win.

“Compete Agent saves me two days a week and has increased our win rates by 28% against our top competitors. It’s a game changer for how Blackbaud competes.”

“It’s like having my own CI assistant. With Klue, our sellers get the exact message and proof point right when they need it. That’s the difference between hoping they say the right thing and knowing they will.”

“The difference between Klue and our previous vendor was noticeable right away. The level of depth gives us real insight into what we can act on and prioritize.”

“We cover such a broad landscape of about 60 direct and indirect competitors so it’s less about diving into the nitty-gritty and more about having broad, consistent coverage. The fact that Klue can quickly generate a central place for reps to get a high-level summary of what’s going on with a competitor? That’s clutch. It makes my job a whole lot easier.”

“Ask Klue has allowed me to access information faster. Even while on customer calls, I can use Ask Klue to validate where Gainsight is differentiated compared to our competition. I especially like that it links to the original sources so I can drill down and confirm what the AI has surfaced.”

“Ask Klue has revolutionized our battlecard strategy by letting us embed far richer data and trust that AEs can simply ask for exactly what they need—whether it’s intel on an obscure competitor without a dedicated card, a thorny threat that could derail a deal, or details on a new capability like “can they do X?”

“[Klue has] also helped make CI more scalable. Instead of fielding the same questions over and over, we can point teams to Ask Klue or a battlecard that’s already been built for that exact use case. It’s made our intel way more visible, and it’s saving time across product, sales, and leadership.”

“This level of clarity has been a game-changer for supporting our revenue and product teams.”

“Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we simply can’t do this without Klue.”

“Klue gave us the integration we needed with Showpad. This allowed my Enablement team to create an intuitive workflow in our main tech stack so our sellers, marketing and R&D teams can find the most up-to- date content they need across every stage of the deal.”

“Klue and Highspot together, has allowed us to create a highly relevant Competitive Intel hub for multiple teams at SAS – for product rankings, new product announcements, press releases, earning reports and more. We’ve streamlined the maintenance of key insights and made it easily accessible to everyone who needsit – and that’s a success story for us.”

“We wanted a competitive program that would help drive revenue, so we were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. We’ve been very happy. The Klue team has been with us every step of the way – from evaluation to implementation, and now in helping drive adoption.”

“Market, Competitor and Buyer combined intelligence — all critical for us to make smart decisions. When looking for solutions, it was important we find one to help us makeour best moves. A platform that makes it possible for us to find more meaningful insights in less time, and gives us a distribution channel for multiple global teams. Klue makes this possible.”

“The decision to switch to Klue was easy. We looked at what other platforms were out there and already had experience with one. So, we thought — ‘why look atanyone else but the best. Our Competitive Enablement program supports the entire Revenue team — new business reps, SDR’s, Sales Engineers, Renewals. Our content contributes to most of our up-sell and cross-sell opportunities, which allows me to measure our impact to dollars.”

“We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon.”

“Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.”

“Klue has helped my team gain visibility throughout the organization, organize our competitive info, establish trust with stakeholders and enable better communication around competitive issues. Over 95% of our users are active, with over 60% using the battlecards. Reps love using it and frequently report their satisfaction. I always recommend Klue and think it’s been a true game changer for me.”

“I’ve been teaching a graduate level Competitive Intelligence course at UC Irvine business school for a few years now. Using Klue as part of the course curriculum has been extremely beneficial for showing how Competitive Enablement works in practice.”

“The Klue platform and support team have enabled our team to create a proactive Competitive Intelligence program and equip our teams to win deals, save cancels and influence the roadmap.”

“Klue has been a valuable investment for HubSpot that has streamlined and amplified our Competitive Enablement. Reps are already using our new battlecards to win deals and navigate difficult conversations with customers about ROI and total cost of ownership. I’m so thankful we have Klue to help navigate the challenging macro-economic and competitive climate in 2023. “

“It’s been eye-opening how valuable Klue has been for so many teams at DailyPay – Product, Product Marketing, Business Operations. Our small CI team can now enable our entire company with valuable insights and have a larger impact on revenue. Our early success is already tapping us into other strategic programs at the company!”

“My time and stress of trying to stay on top of the volume of news across the many competitors – big and small – has been drastically reduced. I was spending too much time answering repetitive emails from Sales and Product teams. Now, each question starts with “I already searched Klue, but wanted to get your thoughts…”. The weekly digest is the biggest impact as it keeps everyone up-to-date with minimal effort.”

“Klue has helped build confidence across the entire organization in our competitive program and content, as well as provide insights to both folks new to Zscaler and seasoned veterans.”

“Klue makes it easy to collect relevant news on our competitors. Everyone from our C-Suite to our Engineering teams use the weekly Intel Digest to make strategic decisions.”

“Integrating Klue Win-Loss into our competitive approach drove many strategic programs for me. Sellers could better qualify, back out of deals that weren’t a fit, and compete more effectively in deals we could win. We saw fewer off-target opportunities and more success against key competitors.”

“With a lean team, delivering and updating competitive updates to the field can be a challenge. With Klue, we’ve been able to deliver time stamped intel to Sales on a weekly basis, resulting in fewer repeat requests and more confidence in the intel itself.”

“Klue gives our reps increased confidence through competitive knowledge. The platform provides easy access for teams to get critical information they need to be successful with prospects.”