INTRODUCING: WIN-LOSS AI INTERVIEWER

INTRODUCING:
WIN-LOSS AI INTERVIEWER

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Win-Loss

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Win-Loss

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Introducing Win-Loss AI Interviewer: Unlock a new way to do Win-Loss

Get win-loss insight with the scale of surveys and the depth of interviews. Klue’s AI Interviewer captures seller context in minutes.

Featured Collection

Getting Started with Battlecards

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The Five Laws of Highly Effective Battlecards
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Build Better Battlecards
an illustrated drawing of sales battlecards
article
Sales Battlecards 101: Expert Guide + Battlecard Templates (2025)
ARTICLE
Fact, Impact, Act – The Battlecard Building Framework
ARTICLE
How Hubspot Builds Battlecards to Support Every Stage of the Deal | Compete week 2023
episode
The Secret Ingredients to a Deal-Winning Battlecard

Collection

Latest Klue Features

Zoom, Chorus, Clari integration with Klue
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Introducing Klue’s Integrations with Chorus, Clari, and Zoom: Deliver deal-specific insights in a fraction of the time
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Introducing Klue’s MCP Server: Your competitive source of truth for every agent workflow
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Introducing Win-Loss AI Interviewer: Unlock a new way to do Win-Loss
Introducing Auto Insights: Klue Compete Agent's latest mission
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Introducing Auto Insights: Always on, deal-specific competitive insights
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Introducing Klue’s Compete Agent, your competitive intel operative
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Introducing Ask Klue. Instant, accurate answers to your sellers’ competitive questions. ​​

The Latest From Klue

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How to Use Objection Handling_BlogHeader1800x900
ARTICLE
February 10, 2026
How PMMs Scale Objection Handling that Works with AI
Auto Insights (Talk Tracks that Work)_BlogHeader1800x900
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February 10, 2026
How to Deliver Winning Talk Tracks with AI (So Reps Stop Guessing)
Zoom, Chorus, Clari integration with Klue
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January 22, 2026
Introducing Klue’s Integrations with Chorus, Clari, and Zoom: Deliver deal-specific insights in a fraction of the time
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December 12, 2025
Introducing Klue’s MCP Server: Your competitive source of truth for every agent workflow
Why Revenue Teams Trust Klue Over Generic LLMs Insights From Five Customers
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December 10, 2025
Why Revenue Teams Trust Klue Over Generic LLMs: Insights From Five Customers
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December 3, 2025
Introducing Win-Loss AI Interviewer: Unlock a new way to do Win-Loss
How to Use AI Automated Win-Loss Analysis to Understand Every Competitive Deal
ARTICLE
November 10, 2025
How to Automatically Get Buyer Insights on Competitors with AI
How to Use AI Automated Win-Loss Analysis to Understand Every Competitive Deal.
ARTICLE
November 3, 2025
How to Use AI Automated Win-Loss Analysis to Understand Every Competitive Deal
Introducing Auto Insights: Klue Compete Agent's latest mission
product
October 22, 2025
Introducing Auto Insights: Always on, deal-specific competitive insights
VIDEO

How Greenhouse built self-updating battlecards with Auto Insights

2:02
VIDEO

How Auto Insights helps Huntress transform win-loss analysis from reactive to real-time

1:23
VIDEO

How Emburse uncovers what buyers are really saying about competitors

1:46
ARTICLE
September 2, 2025
Klue Acquires Ignition to Advance Compete and Win-Loss Programs with Agentic AI
how to use chatgpt for competitive intelligence blog banner
article
August 23, 2025
How to Do Competitive Analysis with ChatGPT (And When to Avoid Using It)
article
August 18, 2025
How to Generate the Perfect AI SWOT Analysis (Based on Real Buyer Intel)
article
August 12, 2025
How to Connect Klue to ChatGPT: Your 5-Minute Setup Guide
article
July 30, 2025
How to Use Klue’s Competitive Win/Loss Stories: 11 Use Cases
blog image portraying ai product marketing
article
July 29, 2025
AI Product Marketing: 10 Real-World Use Cases (That Actually Work)
article
July 25, 2025
Objection Handling: How to Use The CARPQ Framework
article
July 23, 2025
How to Instantly Generate a Battlecard with AI | Ask Klue Guide
article
July 16, 2025
15 Prompts for Competitive Research: Getting the Most Out of Ask Klue Research Mode
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July 14, 2025
How to Do Competitive Analysis with AI – The Right Way
article
July 9, 2025
Buyer Decision Criteria: How to Shape RFP Requirements Before Your Competitors Do
what is a compete agent blog banner
article
July 2, 2025
What Is a Compete Agent? Definition & Use Case Examples
VIDEO

How to Find (and Reuse) Proven Sales Plays with Ask Klue + Win/Loss Stories

2:05
article
June 16, 2025
The Post-Demo Playbook: How PMMs Can Help Sellers Win With Better Follow-Up
ARTICLE
June 10, 2025
Klue Launches Compete Agent to Redefine Competitive Intelligence for Modern GTM Teams
product
June 10, 2025
Introducing Klue’s Compete Agent, your competitive intel operative
article
May 28, 2025
Finding Your Value Wedge: How to Help Your Sellers Stand Out In the First Demo
product
May 26, 2025
Introducing Ask Klue. Instant, accurate answers to your sellers’ competitive questions. ​​
article
May 22, 2025
How to Automate Competitor Monitoring with AI | Step-by-Step Guide for PMMs
A PMMs starting point for Competitive Deal Support
article
May 12, 2025
Sales Confidence Surveys, Threat Analysis, Win-Loss: The Starting Point for Impactful Competitive Deal Support
VIDEO

Competitive Deal Support

1:49
ARTICLE
April 30, 2025
From Competitor-First to Deal-First: Why PMMs Must Rethink How They Support Sellers in Competitive Deals
VIDEO

How to Build a Board-Ready Win-Loss Report Using Ask Klue

2:43
product
April 28, 2025
Introducing Knowledge Hub & Competitor Profiles. Spin up AI-generated competitive content in one click.
article
April 15, 2025
21 Win-Loss Analysis Statistics That Prove Buyer Feedback Is Your Biggest Advantage
article
April 3, 2025
Driving Action: 5 Ways to Distribute Win-Loss Insights Across Your Org
abstract image portraying win-loss data analysis
article
March 26, 2025
How to Analyze Win-Loss Data | Step-By-Step Guide
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March 25, 2025
Blindspots: The Ultimate Guide to Building a Better Win-Loss Program (Teaser Chapter)
abstract graphic portraying the process of analyzing win-loss data
article
March 19, 2025
How to Tag Win-Loss Interviews | Step-By-Step Guide
ARTICLE
March 18, 2025
Klue Acquires Goldpan.ai to Accelerate AI-Driven Win-Loss Research
product
March 12, 2025
Introducing Deal Tips. Deal-specific competitive insights sent straight to your inbox.
VIDEO

Research Analysis

2:04
graphic showing the idea of scaling win-loss programs with automated surveys
article
March 5, 2025
How to Scale Your Win-Loss Program with Automated Surveys
article
February 26, 2025
How to Level Up Your Win-Loss Program with Seller Interviews (Guide + Framework)
VIDEO

How to Instantly Generate a Battlecard with AI (Ask Klue Tutorial)

1:19
article
February 20, 2025
How to Conduct Customer Churn Interviews: Step-By-Step Guide
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February 12, 2025
How to Conduct Win-Loss Interviews: A Step-By-Step Guide
Types of Competitors - indirect and direct competition
article
February 5, 2025
Direct vs. Indirect Competitors (6 Real-World Examples)
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February 5, 2025
Generating Interview Pipeline: How to Effectively Source Win-Loss Interviews
abstract image representing a win-loss program
article
January 29, 2025
Getting Started: How to Build the Foundations for a Successful Win-Loss Program
VIDEO

Your Buyer’s Side of the Story

0:47
abstract competitor monitoring image
article
December 20, 2024
Competitor Monitoring 101: 12 Unique Ways To Track Your Competitors
abstract image of a win-loss survey
article
December 16, 2024
How to Create a Win-Loss Survey: Step-By-Step Guide (2025)
Klue Labs: The truth about how competitive your deals are
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December 5, 2024
The Truth About How Competitive Your Deals Are (According to 3,400+ Buyers)
article
November 22, 2024
How to Differentiate in a Crowded Market with Anthony Pierri (Compete Week 2024 Keynote)
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November 22, 2024
How to Differentiate Your Tech With Emma Stratton (Compete Week 2024 Keynote)
article
November 21, 2024
Klue Earns Spot on Deloitte Technology 2024 Fast 50™ and 2024 Fast 500™ Lists for Third Straight Year
abstract image representing win-loss analysis
article
November 20, 2024
The Ultimate 7-Step Guide to Win-Loss Analysis (2025)
what is competitive intelligence alternate header
article
October 31, 2024
How to Do a Competitive Landscape Analysis: Guide + Frameworks (2025)
article
October 30, 2024
Compete Week 2024: Day Two Recap
article
October 30, 2024
Compete Week 2024: Day One Recap
Klue 360 Win-Loss
article
October 29, 2024
Klue Launches 360° Win-Loss to help businesses remove bias from decision-making about their product and go-to-market strategy.
Introducing Klue's 360 Win-Loss
product
October 29, 2024
Introducing Klue’s 360° Win-Loss. Remove Bias From Decision-Making.
VIDEO

Send Win-Loss Interviews Instantly

Play
Beyond the Price Tag: The real deal breakers, according to your buyers
article
October 10, 2024
Beyond the Price Tag: The Real Deal-Breakers, According to Your Buyers
Klue is one of Canada's fastest growing companies
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September 27, 2024
Klue Named One of Canada’s Top Growing Companies by The Globe and Mail, Achieving 403% Three-Year Revenue Growth
Three Lessons from Delivering Win-Loss to Leadership
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September 25, 2024
Three Lessons from Delivering Win-Loss to Leadership
Lessons from Air's Disruptive Marketing in the DAM Industry
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September 24, 2024
Lessons from Air’s Disruptive Marketing in the DAM Industry
what is competitive intelligence alternate header
article
September 13, 2024
Competitive Intelligence 101: Overview & Step-By-Step Guide (2025)
Three reasons why you’re in the dark about your deals (And how to fix it)
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September 11, 2024
Three Reasons Why You’re in the Dark About Your Deals (And How to Fix it)
article
September 6, 2024
The Five Questions you Need to Ask Your Buyer
article
September 5, 2024
How to Deliver Intel When and Where Reps Need it with Klue
battlecard framework abstract image
article
September 4, 2024
How to Use the ‘COMP-ACT’ Framework to Build Better Battlecards
article
September 3, 2024
How to Measure the Impact of Your Competitive Intelligence Program with Klue
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September 3, 2024
What’s New in Klue? Here’s Everything We Released In June and July (2024).
template
August 28, 2024
lock icon
Your Ultimate Battlecard Building Toolkit
an illustrated drawing of sales battlecards
article
August 27, 2024
Sales Battlecards 101: Expert Guide + Battlecard Templates (2025)
How to communicate more effectively by building Intel Digests your team will crave
article
July 26, 2024
How to Build An Intel Digest in Klue
How to speed up competitor analysis and still deliver intel your team can trust
article
July 18, 2024
How to Speed up Competitor Analysis and Still Deliver Intel Your Team can Trust
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July 15, 2024
Introducing the Klue & Gong integration. Know when your competitors are showing up in deals.
article
July 9, 2024
How Sales Cycle Feedback Can Be Just As Valuable as Post-Deal Feedback
How to Nail Your Competitive Positioning (with examples)
article
July 4, 2024
How to Nail Your Competitive Positioning (with examples)
article
June 30, 2024
How to Find, Target, and Take Your Competitor’s Customers
Why old school competitive analysis is old news
article
June 25, 2024
Why Old-school Competitive Analysis is Old News
Three takeaways from Klue Quarterly
article
June 20, 2024
Three Things You Missed From Klue Quarterly
Klue and Gong Engage integration
product
June 20, 2024
Announcing Klue & Gong Engage: Competitive intel when and where your reps need it
article
June 11, 2024
6 Tips For Getting Buy-In From Your Salesforce Admin    
Two of Klue's Product Marketers (barely) Survived Running Win-Loss, Here’s Why.
article
May 29, 2024
Two of our Product Marketers (barely) Survived Running Win-Loss, Here’s Why.
VIDEO

How to Use Klue Win-Loss

2:16
article
May 27, 2024
How to use Klue to Measure the Impact of Your Competitive Intelligence Program
article
May 21, 2024
Level Up Your Compete Program With Klue and Salesforce
article
May 7, 2024
Four Ways our Product Marketing Team is Using Klue Insights
product
April 8, 2024
Introducing Klue Insights. Bring your buyer’s voice to your intel.
Klue AI Foundation for competitive, market, and buyer insights
article
March 4, 2024
How is Klue Building an AI Foundation for Market, Buyer, and Competitive Insights?
Does Klue AI integrate with LLMs
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March 4, 2024
How Does Klue Integrate with LLMs, and Is It Safe?
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February 23, 2024
Four Reasons why you DON’T Need Klue AI
How to conduct customer research and competitor SWOT analysis with AI
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February 8, 2024
How to Conduct Customer Research and Competitor SWOT Analysis with AI
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February 6, 2024
The Three Biggest Takeaways from the AI in Competitive Intelligence Report
VIDEO

Transcribe Win-Loss Interviews in Seconds

3:07
Three takeaways from the AI in competitive intelligence report
report
January 24, 2024
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The AI in Competitive Intelligence Report
article
January 11, 2024
How to Incorporate Klue Win-Loss Insights Into Your Compete Content Using AI
Three Ways CMOs are Succeeding with Competitive Intelligence Alternate
article
December 8, 2023
Three Ways CMOs are Succeeding with Competitive Intelligence
Klue partnership with Aggregate Insights, Fluvio, and Grow & Scale
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November 28, 2023
Winning More with our Klue Partners
guide
November 21, 2023
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Seven Lessons from Revenue Leaders Outselling the Competition
guide
November 21, 2023
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Six Lessons from CMOs Differentiating in their Market
guide
November 21, 2023
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Six Competitive Intelligence Tips from Compete Week
article
November 9, 2023
Klue Recognized as a Deloitte Technology Fast 50™ and Deloitte Fast Technology 500™ Company
article
November 8, 2023
Klue Unlocks Buyer Intelligence with the Launch of Klue Win-Loss
product
November 8, 2023
Introducing Klue Win-Loss: The ‘All-in-Won’ Solution for Competitive Enablement and Win-Loss Analysis
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November 1, 2023
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Three Win-Loss Secrets from the C-Suite
article
October 10, 2023
Here’s Two Ways Competitors are Actually Impacting your Sales Efficiency
klue ai feature
article
October 4, 2023
Klue Unlocks Competitive Insights from Reviews with AI-Generated Strengths and Weaknesses
Klue AI-powered competitive intelligence
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October 3, 2023
Introducing Klue’s AI-Generated Strengths and Weaknesses: Unlocking Deep Insights from Online Reviews
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October 3, 2023
Everything You Need to Know about Sales Enablement
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September 28, 2023
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Dismantling Competitors with Trap Questions and Battlecards
article
September 27, 2023
Klue x 30 Minutes to President’s Club: 4 Tips to Outsell the Competition
article
September 15, 2023
No More ‘Closed Lost’ to the Competition: What to Expect at Compete Week 2023
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August 31, 2023
Win The Deals You Should Have Won: Four Real-Life Lessons From Competitive Deals
competitive revenue analytics
product
August 23, 2023
Goodbye Guesswork: Announcing Competitive Revenue Analytics
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August 17, 2023
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Competitive Intelligence Newsletter Guide
article
August 14, 2023
Two Reasons Why Sellers Close (or Flop) against Competitors, According to the Data
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August 4, 2023
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Business Wargaming Template
article
August 2, 2023
How to use the Value Wedge in Competitive Sales
article
July 31, 2023
Competitive Advantage Examples: How Five Market Leaders Beat The Competition
The future of Klue AI
article
July 18, 2023
What You Need to Know about Klue & AI
win-loss interviews for wins not just losses
article
July 7, 2023
Four Reasons Why Win Interviews Matter as Much as Loss Interviews
article
July 4, 2023
New in Klue AI: Identify Competitor Strengths and Weaknesses with Review Insights
article
June 27, 2023
Fact, Impact, Act: The Battlecard Framework You Need to Be Using
article
June 27, 2023
The Primary Goals of Your Win-Loss Analysis Research
article
June 21, 2023
What is Competitive Differentiation? Three Ways to Stand out in a Crowded Market
article
June 18, 2023
The 7 Biggest Problems Affecting your Competitive Intelligence Framework 
report
June 7, 2023
Research Report: When the Pie Shrinks
article
June 7, 2023
Four Takeaways From How 300+ Revenue Leaders Are Competing
guide
June 1, 2023
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9 Steps to Establishing Competitive Enablement Within Your Business
article
May 23, 2023
Competitive Selling: 6 Strategies and Techniques to Help You Beat the Competition
article
May 23, 2023
Building a Competitive Insight: How to Create an Unfair Advantage for Your Business
article
May 12, 2023
Nine Tips for Building Your First Sales Battlecard (and all the Other Ones)
article
May 4, 2023
Competitive Intelligence Ethics Gone Wrong: Three Real-Life Examples of Crossing the Line
article
May 1, 2023
Breaking Down the Four Walls: How to Access Competitive Intel from Your Revenue Teams
article
April 27, 2023
Data Shows These Four Mistakes Are Preventing Your Battlecards from Being Used
article
April 25, 2023
Churn Analysis 101: What It Is and How To Do It
template
April 24, 2023
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Your Churn Analysis Interview Template
Competitive Battlecards 101 Video Course
course
April 23, 2023
Competitive Battlecards 101 Mini Course
template
April 23, 2023
lock icon
Your Competitive Enablement Business Case Template
article
April 17, 2023
Six Expert Takeaways from Win-Loss Month on the Competitive Enablement Show
Klue releases Generative AI feature to speed up time-to-analysis
article
April 5, 2023
Faster Time-to-Analysis – AI Summarization
article
April 3, 2023
Closing the Competitive Revenue Gap
article
April 3, 2023
The Low-Down on Low Content Adoption and How to Fix it
template
March 22, 2023
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Your Competitive Confidence Survey Template
article
March 21, 2023
Introducing the Klue Partner Network: We All Win Together
report
March 16, 2023
The Competitive Enablement Maturity Model
product
March 14, 2023
Klue Slack Integration New Feature: Competitor Quick Find
article
March 1, 2023
Competitors Are Stealing Your Customers: Why Customer Retention Should be a Competitive Priority
article
February 23, 2023
Klue in the News: SalesTech Star Interview with Jason Smith
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February 14, 2023
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The Five Laws of Highly Effective Battlecards
article
February 14, 2023
Maximize Your Executive Meeting with a Winning Win-Loss Analysis Template
template
February 14, 2023
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Your Win-Loss Analysis Executive Summary Template
article
February 2, 2023
Clara Smyth: Why the Timing is Right to Join Klue
battlecard best practices
article
January 22, 2023
Know, Say, Show: The Secret Ingredients to a Deal-Winning Battlecard
article
January 18, 2023
Klue Is Bringing Win-Loss Analysis into Our ‘All-in-Won’ Compete platform
klue acquisition announcement
article
January 18, 2023
Klue Acquires DoubleCheck Research Bolstering Win-Loss Services
article
January 10, 2023
Four Competitive Insights That Will Help Your Sellers Win More Deals
article
January 4, 2023
Do Your Job Better (In Less Time) with GenAI
guide
December 16, 2022
Competitive Revenue Gap Calculator
article
December 16, 2022
The 31 Best Win-Loss Questions You Should Be Asking
guide
December 8, 2022
lock icon
Your Guide to Conducting Competitive Win-Loss Interviews
article
December 1, 2022
The Five Most Important Things I Learned About Battlecards
battlecard course
article
November 30, 2022
Introducing the Competitive Battlecards Video Series
article
November 22, 2022
Klue Makes Competitive Intelligence Collection a Team Sport with Microsoft Teams
article
November 16, 2022
Klue Named one of Deloitte’s Technology Fast 50™ and Fast 500™ Program Winners for 2022 
guide
November 15, 2022
Competitive Intelligence Trends Report 2022
article
November 1, 2022
Eric Holland: My biggest takeaways from the Winner’s Circle
article
October 31, 2022
Klue Reveals Dates For Biggest Compete Event Of 2022
article
October 20, 2022
Klue Centralizes Win-Loss Data from Clozd, DoubleCheck and More in One Central Competitive Enablement Platform
article
October 19, 2022
How to Consolidate Win-Loss Intel from Clozd, DoubleCheck and Other Win-Loss Providers Into Klue
article
October 17, 2022
Kimberly Bauer: Building a Competitive Intelligence MBA Curriculum with Klue
What are Competitive Intelligence KPI's
article
September 7, 2022
Competitive Intelligence Metrics: KPIs for your Competitive Dashboard
article
August 25, 2022
10 Sources of Competitive Intelligence and How to Use Them
article
August 16, 2022
5 Competitive Intelligence Skills You Need to Master
article
August 8, 2022
Find Competitive Intelligence Jobs on the Competitive Enablement Jobs Board
article
June 16, 2022
Introducing the Compete Network — The best competitive experts. All in one place.
article
June 1, 2022
Klue Introduces First-Ever Productivity Workflow for Competitive Enablement
article
May 30, 2022
Becoming the Expert: How Triaging Competitive Intel Elevates Your Role
product
May 30, 2022
Introducing Triage Mode: Your Fast Track to Competitive Insights
State of competitive enablement resort
report
May 19, 2022
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The 2022 State of Competitive Enablement Report
article
May 9, 2022
Expert Speakers, Hands-On Workshops, Competitive Wargames: Your Guide to Compete Week 2022
article
May 5, 2022
Competitive Intelligence Is Nothing Without Competitive Enablement; Here’s Why
article
April 27, 2022
Ryan Sorley: How to Nail Competitive Win-Loss Interviews
article
April 22, 2022
Cam Mackey: Customer Experience Suffers Without Competitive Enablement
sales confidence questions
article
April 18, 2022
Questions to Ask in Your Competitive Confidence Survey
Competitive confidence metric
article
April 13, 2022
The Competitive Enablement Metric You Didn’t Know You Needed: Confidence
article
March 31, 2022
4 Ways a Competitive Confidence Survey Levels-up your Competitive Intelligence Program
article
March 28, 2022
Why HBO Max Will Dominate Netflix within 10 Years
Sales Confidence
article
March 22, 2022
The Secret to Boosting Sales Confidence Against Competitors
sales landmines and quick dismiss
article
March 15, 2022
Sales Landmines and Quick Dismiss: Competitive Sales Tactics You Need to Know
Klue and Salesforce Win-Loss battlecard
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March 8, 2022
Introducing Win-Loss Battlecards Powered by Klue and Salesforce
Klue & Salesforce integration playbook
article
March 4, 2022
The Salesforce and Klue Playbook: Four Ways That Salesforce Can Strengthen How You Compete
Apple competitive advantage
article
February 28, 2022
How Apple Beat BlackBerry and Stole the Smartphone Crown
Competitive intelligence newsletter
article
February 17, 2022
Building Your Competitive Intelligence Newsletter: Common Mistakes to Avoid
What is objection handling
article
February 10, 2022
What is Objection Handling? Klue’s Sellers Break it Down
10 Objection Handling Tips
article
February 2, 2022
10 Objection Handling Tips You Need to Know
template
February 1, 2022
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8 Things Your Sales Reps Need to Know About Your Competitor
article
February 1, 2022
What Does a Competitive Enablement Manager Do? Competitive Intelligence Job Description Template
7 components of a win loss programm
article
January 28, 2022
7 Components of a Successful Win-Loss Analysis Program: Best Practices
article
January 18, 2022
Competitive Objection Handling Techniques in 3.5 Easy Steps
Best of season one of the competitive enablement show
article
December 23, 2021
The Best of Competitive Enablement Show | Season 1
Competitive intelligence sales enablement
article
December 17, 2021
Enabling Sales with Winning Competitive Strategies | Alex McDonnell, Airtable
Tesla is in fierce competition for electric vehicle supremacy
article
December 16, 2021
Tesla Is No Longer the Undisputed Leader in Electric Vehicles
guide
December 9, 2021
The 2021 Competitive Enablement Playbook
Growing the Competitive Enablement Category- Klue raises $62 million Series B Funding
article
December 1, 2021
Growing the Competitive Enablement Category: Klue’s $62M Series B Funding
Objection Handling Techniques: Address Reframe Redirect
article
November 25, 2021
The ARR of Objection Handling in Sales: Address, Reframe, Redirect
Klue named one of Canada's most admired corporate cultures
article
November 25, 2021
Klue Named One of Canada’s Most Admired Corporate Cultures by Waterstone Human Capital
How to build the best competitive intelligence newsletter
article
November 19, 2021
Building a Competitive Intelligence Newsletter That People Actually Read
article
November 19, 2021
Klue Wins Tech Culture of the Year at 2021 BC Technology Impact Awards
article
November 18, 2021
Klue Named One of the Fastest-Growing Companies in Deloitte Technology Fast 50™
How to handle sales objections
article
November 3, 2021
Objection Handling 101: How to overcome competitor’s FUD and win deals
Enable product teams with competitive intelligence unbounce
article
October 25, 2021
Enabling Product Teams with Competitive Intelligence and Earning a Strategic Voice at the Leadership Table: a Conversation with Unbounce’s Fiona Finn
How to Succeed as a Competitive Team of One_Podcast
article
October 13, 2021
Three Lessons from a ‘Team of One’ Leading Competitive Enablement
The first-ever Competitive Enablement Summit is coming. Here's what to expect
article
October 6, 2021
The First-Ever Competitive Enablement Summit is Coming. Here’s What to Expect.
article
October 4, 2021
How to Launch a Product That Differentiates from the Competition
G2 names Klue leader in Competitive Intelligence Tools
article
September 23, 2021
G2 Ranks Klue the Leader in Competitive Intelligence Tools
article
September 22, 2021
What Does it Take to Differentiate? | James Doman-Pipe, Remote
The Secret to Scaling your Competitive Program, Clara Smyth, Slack
article
September 15, 2021
The Secret to Scaling your Competitive Program | Clara Smyth, Slack
Competitive Enablement Program Sales & Enablement
article
September 1, 2021
Five Reasons Why Your Competitive Enablement Program Should Support Sales First
article
August 25, 2021
What Competitive Intelligence Should you be Collecting? | Dave Barker
How do you Outsell your Competitors
article
August 4, 2021
How do you Outsell your Competitors? | Anthony Iannarino
article
July 29, 2021
FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program
Aligning Competitive Intelligence and Revenue Enablement_Blog
article
July 21, 2021
Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari
Shifting-your-Competitive-Program-from-Reactive-to-Proactive_Blog
article
July 15, 2021
Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse
product
July 8, 2021
Announcing SOC 2 Compliance: Taking ‘Enterprise-Ready’ to the next level
There's been a lot of great competitive content to enjoy from June. Maybe none moreso than watching Max Verstappen crushing Lewis Hamilton three times in a row. But, if you're not a newly Netflix-converted F1 fan like the majority of Klue now is, then here's some of our best competitive content from the past month. 
article
June 23, 2021
Two Critical Areas for Improving your Competitive Enablement Program
article
June 22, 2021
Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation
Competitive Enablement Maturity Report blog
article
June 16, 2021
The Competitive Enablement Maturity Model: A roadmap to accelerate your competitive program
article
June 9, 2021
How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo
Impossible Foods Beyond Meat Competitors
article
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