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Competing Made Easy
An AI-powered competitive intelligence platform automates how teams collect, analyze, and deliver competitive insights. Unlike traditional CI tools that rely on manual effort, AI-first platforms like Klue’s Compete Agent work continuously in the background – acting as your team’s research analyst and deal assistant.
How does AI Help you?
AI transforms competitive intelligence from a manual, reactive task into a system that runs continuously in the background.
Instead of spending hours updating slides or responding to one-off requests, CI and PMM teams can shift their focus to high-impact work, like refining positioning, influencing product strategy, and enabling revenue teams at scale.
AI doesn’t just save time – it expands your team’s impact.
Without AI, CI and PMM teams get pulled into a constant stream of tactical tasks: updating battlecards, monitoring competitors, and answering the same seller questions again and again. The result? Less time for strategic work that influences product, positioning, and revenue.
AI offloads the repetitive work, so you can shift from reacting to competitors to helping your company outmaneuver them.
AI flips Competitive Intelligence from static, manual processes to real-time, AI-enabled workflows
Competitive intelligence has traditionally meant hours of manual research and content upkeep. AI changes that by continuously pull from competitor websites, review sites, call transcripts, and internal documents, then transform that data into structured insights.
Most intel lives in documents or slides that are updated quarterly. AI platforms turn this into a dynamic flow of information, refreshing competitor profiles and battlecards as they happen.
Traditionally, CI teams respond to requests when a rep hits a roadblock. AI enables deal-level support by identifying competitor threats mid-deal and proactively delivering guidance – before a rep even asks.
Most enablement starts with a library of competitor facts. AI flips this – tailoring guidance to the specifics of each deal: buyer role, product interest, and objection raised.
Research & Analysis
Your AI-Powered Research Analyst
Monitors web sources, G2 reviews, win-loss interviews, Gong calls, and internal docs 24/7 to gather competitive intelligence automatically.
Surfaces emerging themes across regions, segments, and product lines that humans would miss.
Converts raw data into curated insights, competitor profiles, and win-loss trend reports.
Auto-generates and refreshes competitor profiles every 24 hours.
Product marketers and CI pros type a question in Slack, Salesforce, or Klue and receive a sourced answer in seconds.
Competitive Deal Support
Your Sellers’ AI Deal Assistant
Analyzes call recordings to detect competitors, pain points, and use-cases, flagging threats early
Cross-references live deal data with battlecard content to suggest next-best moves and differentiators.
Sends personalized briefings to sellers within minutes of a competitor mention.
Mines closed-won calls to capture what worked and publishes reusable playbooks.
Sellers type a question in Slack, Salesforce, or Klue and get talk-tracks plus proof points instantly
72%
Seller Adoption
195
Ask Klue answers
243
Deal Tips automatically sent to sellers
“It’s like having my own CI assistant. With Klue, our sellers get the exact message and proof point right when they need it. That’s the difference between hoping they say the right thing and knowing they will.”
Jason Hersh
Principal, Market Intelligence
28%
increase in win-rate against top competitors
10
hours saved per week
12+
competitors automatically tracked
“Compete Agent saves me two days a week and has increased our win rates by 28% against our top competitors. It’s a game changer for how Blackbaud competes.”
Jordan Glenn
Sr. Business Process Analyst
“Ask Klue has revolutionized our battlecard strategy by letting us embed far richer data and trust that AEs can simply ask for exactly what they need—whether it’s intel on an obscure competitor without a dedicated card, a thorny threat that could derail a deal, or details on a new capability like “can they do X?”
Trevor Evans
Director of Product Marketing
60+
Competitor Profiles
“We cover such a broad landscape of about 60 direct and indirect competitors so it’s less about diving into the nitty-gritty and more about having broad, consistent coverage. The fact that Klue can quickly generate a central place for reps to get a high-level summary of what’s going on with a competitor? That’s clutch. It makes my job a whole lot easier.”
Jacob Presson
Competitive Intelligence Manager
AI CI software like Klue’s Compete Agent continuously monitors multiple data sources (competitor websites, sales calls, reviews, news), analyzes patterns using machine learning, generates actionable insights automatically, and proactively delivers guidance to teams when they need it most.
Tools like ChatGPT can help summarize competitor content, but they lack context, accuracy controls, and workflows for competitive teams. Klue’s Compete Agent is purpose-built for AI competitor monitoring – automating intel collection, surfacing verified insights, and pushing deal-specific guidance to sellers. Platforms like Kompyte offer basic automation but lack the depth and real-time enablement Klue provides. For product marketers and CI pros, Klue delivers the speed of AI with the trust and structure needed to act on it.
Yes, AI excels at competitive analysis by processing vast amounts of data, identifying patterns humans miss, generating competitor profiles automatically, and providing predictive insights about market moves. It handles the analysis so your team can focus on strategy.
AI speeds up battlecard creation by automatically pulling intel from multiple sources (competitor websites, win-loss interviews, sales calls, review sites), analyzing what messaging actually wins deals, generating dynamic content that updates daily, and personalizing battlecards based on specific deal contexts. Instead of manually updating static PDFs quarterly, AI creates living battlecards that evolve with your market and deliver the exact insights sellers need for each competitive situation.
Compete Agent operates on two fronts. First, as a Research & Analysis assistant for your CI team – it automatically collects intel from websites, sales calls, and win-loss interviews, generates competitor profiles that refresh daily, and runs deep analysis to answer complex questions. Second, as a Competitive Deal Support assistant for your sellers – it monitors every sales call for competitive mentions, sends Deal Tips with personalized tactics within minutes, and answers competitive questions instantly in Slack. It’s like having both a tireless research analyst and a deal coach working 24/7.
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