Lydia Ayako

KISII INIVERSITY, MEDIA & COMMUNICATION, Graduate Student

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SYLLA Ibrahima Sory

Darwin A. León-Figueroa

San Martin de Porres University

Rui Providência

University College London

Università degli Studi "La Sapienza" di Roma

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Priming and Framing Televised Crime News Determine Audience Perceptions of Crime: A case of Nakuru Town Residents

by Maurice Amutabi and Lydia Ayako

L. A. Mareri; J. Bosire; D. Kweya; and G. Mose (2018). Priming and Framing Televised Crime News Determine Audience Perceptions of Crime: A case of Nakuru Town Residents. Journal of African Interdisciplinary Studies (JAIS) ISSN 2523-6725 (online), Volume 2, Number 5, May 2018, pages 18 - 28

Most television newscasts often relay crime stories with detailed descriptions and vivid images. ... more Most television newscasts often relay crime stories with detailed descriptions and vivid images. Literally, the media set the agenda of what the audience should pay attention to and think about by selecting crime stories. The audiences are however not usually told how to think about those selected stories. This could mean that the degree to which exposure to televised crime news stories influences audience perception about crime is not explicit and therefore not clear. This study aimed at documenting audience perception of prevalent crime topics in televised news content, in order to infer the priming and framing tendencies of such news. This article presents results obtained from a qualitative study undertaken in Milimani geographical area of Nakuru town. The study was guided by McCombs and Shaw's Agenda Setting and Gerbner's Media Effects theories to collect and analyze data. The population comprised all categories of people residing, working or learning within Milimani area of Nakuru town. The total sample was 30 participants. The results show that audience perceive terror attacks, murder, carjacking, sexual violence, burglary, street muggings, violent robbery and abductions as prevalent crime topics in televised news in Kenya. The participants however indicated that the agenda setting dimensions of priming and framing, which have been described as having strong sociological roots, determined how such news topics are selected and relayed in televised crime news. This is an indicator that priming and framing is utilized in the preparation and presentation of televised crime news, which in turn determine the amount of audience following and focusing. Consequently, this affirms the influence of televised news bulletins on audience perception of social issues, and in the process, they influence the audience with what to think about because of the emotions they evoke.

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Papers by Lydia Ayako

Priming and Framing Televised Crime News Determine Audience Perceptions of Crime: A case of Nakuru Town Residents

Inter auricular communication (AIC) is the most common congenital heart disease after aortic bicu... more Inter auricular communication (AIC) is the most common congenital heart disease after aortic bicuspid disease with an incidence of 5%-10% in children and 30%-40% in adults. It represents 6% to 10% of congenital heart defects with septal defect. Inter auricular communications (AIC) are the most common cardiac malformations in adults. This was a retrospective study of 5 cases of inter-auricular communication discovered in adulthood in the cardiology department of the Ignace Deen National Hospital between 01 November 2018 and 31 May 2019. The diagnosis was made by the Cardiac Doppler ultrasound. During the study period, 5 cases of AIC were registered at the cardiac department Ignace Deen. The average age of our patients was 51.8 years with extremes of 20 and 70 years. This average age is comparable to that of the literature that reports most develop symptoms after 40 years. In this study, male dominance was noted with 60% versus 40% of female cases. The evolution was marked by a death case of 20% who had AIC associated with an inter ventricular communication (CIV) with signs of global heart failure and four cases had a favorable evolution or 80%.

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Priming and Framing Televised Crime News Determine Audience Perceptions of Crime: A case of Nakuru Town Residents

by Julius Bosire and Lydia Ayako

Most television newscasts often relay crime stories with detailed descriptions and vivid images. ... more Most television newscasts often relay crime stories with detailed descriptions and vivid images. Literally, the media set the agenda of what the audience should pay attention to and think about by selecting crime stories. The audiences are however not usually told how to think about those selected stories. This could mean that the degree to which exposure to televised crime news stories influences audience perception about crime is not explicit and therefore not clear. This study aimed at documenting audience perception of prevalent crime topics in televised news content, in order to infer the priming and framing tendencies of such news. This article presents results obtained from a qualitative study undertaken in Milimani geographical area of Nakuru town. The study was guided by McCombs and Shaw&#39;s Agenda Setting and Gerbner&#39;s Media Effects theories to collect and analyze data. The population comprised all categories of people residing, working or learning within Milimani area of Nakuru town. The total sample was 30 participants. The results show that audience perceive terror attacks, murder, carjacking, sexual violence, burglary, street muggings, violent robbery and abductions as prevalent crime topics in televised news in Kenya. The participants however indicated that the agenda setting dimensions of priming and framing, which have been described as having strong sociological roots, determined how such news topics are selected and relayed in televised crime news. This is an indicator that priming and framing is utilized in the preparation and presentation of televised crime news, which in turn determine the amount of audience following and focusing. Consequently, this affirms the influence of televised news bulletins on audience perception of social issues, and in the process, they influence the audience with what to think about because of the emotions they evoke.

Priming and Framing Televised Crime News Determine Audience Perceptions of Crime: A case of Nakuru Town Residents

by Maurice Amutabi and Lydia Ayako

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Priming and Framing Televised Crime News Determine Audience Perceptions of Crime: A case of Nakuru Town Residents

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Priming and Framing Televised Crime News Determine Audience Perceptions of Crime: A case of Nakuru Town Residents

by Julius Bosire and Lydia Ayako

Most television newscasts often relay crime stories with detailed descriptions and vivid images. ... more Most television newscasts often relay crime stories with detailed descriptions and vivid images. Literally, the media set the agenda of what the audience should pay attention to and think about by selecting crime stories. The audiences are however not usually told how to think about those selected stories. This could mean that the degree to which exposure to televised crime news stories influences audience perception about crime is not explicit and therefore not clear. This study aimed at documenting audience perception of prevalent crime topics in televised news content, in order to infer the priming and framing tendencies of such news. This article presents results obtained from a qualitative study undertaken in Milimani geographical area of Nakuru town. The study was guided by McCombs and Shaw&#39;s Agenda Setting and Gerbner&#39;s Media Effects theories to collect and analyze data. The population comprised all categories of people residing, working or learning within Milimani area of Nakuru town. The total sample was 30 participants. The results show that audience perceive terror attacks, murder, carjacking, sexual violence, burglary, street muggings, violent robbery and abductions as prevalent crime topics in televised news in Kenya. The participants however indicated that the agenda setting dimensions of priming and framing, which have been described as having strong sociological roots, determined how such news topics are selected and relayed in televised crime news. This is an indicator that priming and framing is utilized in the preparation and presentation of televised crime news, which in turn determine the amount of audience following and focusing. Consequently, this affirms the influence of televised news bulletins on audience perception of social issues, and in the process, they influence the audience with what to think about because of the emotions they evoke.

Lydia Ayako

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