We are Kindred.

An independent PR and comms agency making positive change

For us, positive change is serious business. We believe strong purpose and strong performance aren’t mutually exclusive. We work with brands and organisations that want to achieve both.

And we’re serious about how we do it. We create campaigns that have the power to improve the lives of people, strengthen communities and enhance the wellbeing of the world.

Read about what we do or see our work to find out more.

What we offer.

Strategy and Creative

  • Positive change comms consultancy
  • Communications strategy
  • Sustainability/ESG comms strategy and consultancy
  • Behaviour change consultancy
  • Purpose-led partnership consultancy
  • Paid social planning
  • Research and analysis
  • Idea generation
  • Behaviour change consultancy
  • Social media strategy
  • Message development
  • Content strategy

Content and Campaign Delivery

  • 360 comms campaigns
  • Press office
  • Community management
  • Content creation
  • Advertising
  • Partnership marketing
  • Events
  • PR and media relations
  • Social media
  • Influencer outreach and co-creation
  • Design and branding
  • Paid social implementation
  • Stakeholder relations

View our what we do page for more info

Our work.

British Association for Counselling and Psychotherapy (BACP) — Positive Steps

We increased the number of new mums who would consider having therapy by 33%

Behaviour change / Communications strategy / Idea generation / Media relations / Partnership marketing / Positive change / PR / Research and analysis
Behaviour change / Communications strategy / Idea generation / Media relations / Partnership marketing / Positive change / PR / Research and analysis
Epson — Water Silks

We helped 76% of Brits feel that Epson is a business that cares about sustainability.

Content / Influencers / Media relations / Message development / PR / Sustainability/ESG comms strategy
Content / Influencers / Media relations / Message development / PR / Sustainability/ESG comms strategy
Ministry of Justice Probation — Probation in Verse

We achieved a 33% increase in people saying they would consider becoming a Probation Officer.

Content / Influencers / Media relations / PR / Recruitment / Stakeholder relations
Content / Influencers / Media relations / PR / Recruitment / Stakeholder relations
Lily’s Kitchen — Safe Spaces

We reached 96,000 people with important messages about the queer community.

Content / Influencers / Social media
Content / Influencers / Social media
WRAP — Wasting Food Feeds Climate Change

We persuaded 9.4 million people to change their food waste behaviours.

360 comms campaign / Behaviour change
360 comms campaign / Behaviour change
ZenAuto — Green Car Cross Code

We boosted views of EVs by 22%

Content / Partnership marketing / PR
Content / Partnership marketing / PR
Show me more work

Who we work with.

Recognition highlights.

News & views.

Positive change

Getting to know Gen G
Positive change

Why Gen G is the consumer shift brands can’t ignore
New work

Social Work Happens Here
Positive change

26 B Corps we’re loving in 2026
Positive change

Podcast interview: Purpose Paralysis, Pitch Pressure and Positive Change
Positive change

Upcoming event: Get to know Gen G
Awards

Seven PRmoment Award shortlists for Kindred!
New work

BACP ‘No More Stiff Upper Lip’ launch
New work

Menopause: Missing from the Workplace campaign
New work

Tackling online risk in the age of age verification
View all news & views